Social Media Marketing

TZU-YING (OLIVIA) GU

********@***.*** 213-***-**** https://www.linkedin.com/in/tzuying-gu/

EDUCATION

University of Southern California

Master of Communication Management Aug.2019 – Present

Courses: Communication research, Brand Marketing, Web Design, Script Analysis, Marketing Research, Content Marketing, Media Identities, Marketing Communication National Changhua University of Education

Bachelor of English (Teaching English as a second or foreign language) (GPA: 3.9) Sep.2012. – Jun.2016 SKILLS

Software: Photoshop, InDesign, Word, PowerPoint, Keynote, HTML, Slack, Trello, Asana, Homebase, WordPress Analytics: SPSS, Amazon Turk, Qualtrics, Google Analytics, Excel Language: Mandarin (Native), English (Fluent), Korean (Beginner) WORK EXPERIENCE

Commonwealth of Pennsylvania

Project Management Intern May.2020 – Jul. 2020

Managed 7 projects – coordinated counselling service to launch oversea market for companies in Pennsylvania State

Conducted research and collected data for companies and looked for their potential market in Asia

Coordinated trade show – created marketing materials and connected potential agencies, distributors, and partners

(Matched 100+ partners for 4 bio-tech companies in Washington State)

Managed office website by creating daily content and did SEO through Google Analytics Temple University

Summer Intern May.2020 – Jul. 2020

Promoted Dual Degree program to universities and colleges in Asia by giving speech in universities and through educational exhibition (15+ top universities in Taiwan cooperate with TU)

Managed the website by updating program application information and conducted UI/UX optimization Taipei Private Dongshan High School

Full-time Teacher & Section Chief – International Center Aug.2017 – Jun. 2019

Created and conducted 30+ teaching projects – 12% growth of students’ average grade in a semester ü Effective Learning Teaching Plan, and Teacher Development Professional Community & Program were awarded by Ministry of Education in Taiwan

Provided administrative support and implemented the daily post creation for school social media platforms

Coordinated and hosted activities and produced short films for enrolling new students - achieved 33% growth of student enrollment

Conducted English instruction with self-edited materials, brainstormed and implemented teaching plans with teaching aids

PROJECT EXPERIENCE

Users’ Behaviors on Instagram University of Southern California

Designed a survey by Qualtrics, collected 600+ data from Amazon Turk, analyzed the outcomes through SPSS to provide technical user experience feedback and generate social media strategies Sephora: How to become a strong brand University of Southern California

Analyzed Sephora this brand thorough data collection and on-site visit

Planned the 360-degree brand marketing strategy for Sephora Dulcinea Coffee Website University of Southern California

Build a coffee shop website on WordPress and utilized Google Analytics for SEO & content strategy planning How customers respond when brand logos are redesigned into flat logos University of Southern California

Analyzed 50 + brand logos through data collection and literature reviews

Connected brand logos with different branding strategies Short Film Production New York Film Academy

Provided onsite support and managed project schedule in a 30+ team

Managed props & production documents for the pre-production process with talents, producers and directors

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