Social Media Digital Marketing

R E S U M E

B E N K A U F M A N

M A R K E T I N G & M E D I A

T. +1 9 7 3 7 2 3 3 7 9 7

E. K A U F M A N . B E N @ G M A I L . C O M

I N B R I E F

S A Y I N G H E L L O

I’m an accomplished commercial innovator with over 10 years of experience and LEAN Six Sigma certification. My omnichannel competency across B2B and B2C mediums has yielded multimillion-dollar revenue streams, professional business development techniques, and management experience as both a client and a vendor. I also love karaoke! E D U C A T I O N

M A S T E R S

MBA program that concentrates on digital marketing, finance, and commercial management.

Expected graduation: Q4 2020 - Current GPA: 4.0

E M B R Y R I D D L E U N I V E R S I T Y

2 0 1 8 - 2 0 2 0

B U S I N E S S A D M I N I S T R A T I O N

B A C H E L O R O F A R T S

E L O N U N I V E R S I T Y

S T R A T E G I C C O M M U N I C A T I O N S

2 0 0 6 - 2 0 1 0

Leadership Fellowship distinction and graduation with honors; strategic communications major and leadership minor with a focus in advertising and writing.

E X P E R I E N C E

G L O B A L M A R K E T I N G M A N A G E R Executed regional, national, and global marketing strategies for airline, rail, and hospitality clients in 6 continents. Built and maintained company-wide data asset management system and CRM software system.

Led internal efforts to create and enforce brand governance. Oversaw P&L for global Marketing efforts, on behalf of both the company and its clients.

A N J U N A G L O B A L

2 0 1 9 - 2 0 2 0

M A R K E T I N G M A N A G E R, A M E R I C A S Developed and implemented strategic marketing plans and digital roadmaps to maximize sales in North America. Administered an annual budget in excess of $10M with aggressive ROI and KPI expectations.

Negotiated with airports and tourist boards to spearhead sponsorships and initiatives; managed cooperative

programs worth an additional $5M annually.

Exceeded multi-million dollar revenue targets by

optimizing traditional and digital tactics including: social media, SEO, SEM, metasearch, CRM, print, OOH/DOOH, experiential, and display.

Managed marketing and creative agencies in five

countries; coordinated go-to market initiatives with stakeholders in more than ten countries.

N O R W E G I A N A I R S H U T T L E

2 0 1 6 - 2 0 1 9

N E X T P A G E P L E A S E .

M O R E E X P E R I E N C E

M A R K E T I N G E X E C U T I V E, A M E R I C A S Managed multinational media agency relationships with a yearly budget of over $5M for marketing activity.

Directed communications and events for entry-to-service launch of the Airbus A350.

Coordinated press tours, crew training, and consumer marketing events in North and South America.

Q A T A R A I R W A Y S

2 0 1 5 - 2 0 1 6

I N F L I G H T & M A R K E T I N G C R E W Negotiated contracts and sourced products with global Business Partners to develop and launch Mint, JetBlue’s premium transcontinental product.

Supervised inflight product development and marketing initiatives pertaining to Mint and Core product suites. Managed internal communications for the ‘All You Can Jet’ flight pass program and launched ‘Cheeps’ – a Twitter platform for perishable inventory flash sales.

Created JetBlue’s first quality control system to measure and regulate SLA compliance for external vendors and oversaw P&L for select onboard revenue programs.

Completed training as a fully qualified Inflight Crewmember; directed a cross-functional, peer-elected task force to identify and address workplace issues.

Promoted/represented the airline at trade shows and expos. J E T B L U E A I R W A Y S

2 0 1 0 - 2 0 1 5

K E Y H O N O R S & E N G A G E M E N T S

F E A T U R E D S P E A K E R

IFSA/APEX - Travel Technology and Pax-Ex

2 0 1 8

Q U O T E D S P O K E S M A N

Norwegian - AdAge, Monocle, The Drum

2 0 1 8

F E A T U R E D S P E A K E R

Sixel Route Planning Conference

2 0 1 7

L I V I N G T H E V A L U E S A W A R D

JetBlue Airways

2 0 1 5

M A I N A F F I L I A T I O N S

A M E R I C A N M A R K E T I N G A S S N .

Affiliate Member

S I N C E 2 0 1 6

I G L T A

Corporate Member

S I N C E 2 0 1 6

N A T L . G A Y P I L O T S A S S N . T H E A B I L I T Y E X P E R I E N C E Marketing Advisor Alumni Member

S I N C E 2 0 1 1 S I N C E 2 0 0 6

T H A N K Y O U .

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