Digital Marketing Social Media

Yingying Mao

ABOUT ME Jersey City, NJ • 917-***-**** • adf299@r.postjobfree.com • Linkedin.com/in/yingying-mao Digital Marketer and Self-Learner with Global Experience Seeking Summer Internship I’m experience a data-driven with holistic marketing knowledge professional of digital, with social a passion and for e-commerce digital media, platforms advertising (FAANG and & emerging BAT) having technologies. worked in I have the US global and Greater China markets. My focus is on performance-based digital marketing that creates demand and generates sales. EDUCATION

New B.A. in York Economics University, / Minor New in York, Business NY & Data Science / GPA: 3.74 Class of 2022 Relevant Industry and coursework: Financial Digital Accounting Marketing, Social Media Strategy, Data Science & Statistics, Programming, Entertainment & Media PROFESSIONAL EXPERIENCE

Inmyshow, Digital ● Proposed optimization Marketing San and Francisco, self-business Intern implemented CA plans via e-commerce analysis platforms data and with metric Shopify, performance. Etsy and During Pinterest; my responsible tenure I successfully for Jun delivering 2020 – increased Aug ongoing 2020

● Day-conversion generate to-day traffic holistic rates and by management more leads. than Managed 13% of digital through Pinterest marketing multiple account and conversion with social Tailwind, channels and optimization executing on Pinterest, timely efforts. SEM/improvements SEO, email marketing, based on analysis blogs to

● Created back-more end than content data 1000+ from and new assets Google customers for Analytics, company through streamlining blog improved posts, path-partner Search to-purchase verticals and Pinterest and with increasing content. optimized audience and embedded engagement keywords by 18%acquiring . Graphene, New York, NY

Research ● ● ● Responsible Generate Responsible Python company. Assistant using research for for regression extracting research reports working company and in AI classification and closely stock AML information alongside for models. development marketing from Yahoo! of teams thought Finance to provide leadership and to strategic create whitepapers stock guidance price and on prediction B2B case May marketing 2020 studies models – Jul for plans. 2020 with the Capstone Career, New York, NY

Digital ● Took platforms, Marketing the lead including on Intern a team Instagram, to develop LinkedIn, consumer WeChat facing content and email for marketing bilingual and to acquire transcultural new followers. adaptation Our Jan across team 2020 global successfully – Apr digital 2020

● ● Delivery Identified increased research. and paid of and marketing Distilled the monthly implemented overall and data campaigns. user provided analysis engagement promotion The insights reports culmination opportunities by to 15%on assist consumer . of managers these for the data efforts in company; digital and improved conducted strategy coordinated conversion development. ongoing and rates market, hosted by 10%online consumer . promotion & competitor events OC&Market ● ● Participated Collected C, China provided Shanghai, Research Market. and advice as China analyzed key Intern Contributed on team retailer’s information member a channel research in a on retail positioning focusing the business market on in e-size the pitch commerce and digital for industry an age. best overseas practices trend, organization predicted in China across changing seeking leading to consumer localize Jun social 2019 for behavior platforms. the – Aug Greater 2019 and LEADERSHIP The Vice Chinese President Union in NYC, New York, NY Sept 2019 - present

● ● Responsible I to 2 led months. curate my team content for to event establish on Instagram, budget and planning, maintain Facebook organization long-and term WeChat relationships and to execution maximize with working reach 20+ business and with influence. Executive partners Committee, and sponsors PR in & NYC editorial in the teams first CERTIFICATIONS ● Google Analytics Individual & RELEVANT Certificate, SKILLS Google AdWords Certificate, Tailwind, Python, R, Adobe, Microsoft Office