Social Media Marketing

Home Products International, N.A. Inc., Marketing Communications Contractor

February 2020 – April 2020

Spearheaded social media planning and posting for newly launched ECO brand that drove sales up by over 200%

Identified and contributed creative approaches for working with influencers to increase impact on our prospects and customers for further brand exposure

Sourced and maintained copy and photography for all products for new websites

Mission Dispensaries, Marketing Associate

September 2019 – March 2020

Created, managed and integrated all social media accounts for 10 locations

Increased followers by over 100% in first 3 months using innovative implementation of monthly focuses

Researched and created best practice guidelines for social media management to be disseminated to all retail locations

Developed spreadsheet to track Marketing Department and all retail spend that was later used by C-Suite executives

Handled all vendor communication and ordered necessary collateral

Negotiated pricing for printed collateral and business platform fees, saving an upwards of 30% in spend

Became a liaison between corporate and retail locations

Home Products International, N.A. Inc., Marketing Communications Intern

May 2019 – September 2019

Spearheaded and maintained the brand’s ECO blog and campaign

Created rich content for a new product line

Uploaded detailed content into Salsify for syndication to all commerce channels

Assisted in all location photoshoots for new website and social media campaign

Conducted market research for development of the new product launch

Planned, created and executed blogs for 12 months of refreshed content

Liaison between vendors and Marketing Communications Director

Wrote dialogue and assisted staging and art direction for Amazon Live videos

Led social media planning and posting for all product categories

Lockton Companies, Employee Benefits Intern

June 2018 – August 2018

Executed financial reporting for annual renewals, mid-year reviews and monthly claim reports

Audited carrier Summary Plan Descriptions and produced client marketing reports

Edited end-user communications including newsletters, bulletins and presentations

Reynolds Consumer Products, E-Commerce Marketing Intern

May 2016 – August 2016

Developed high-impact consumer messaging for Hefty and Reynolds Kitchens brands on Amazon.com and Amazon Pantry

Consolidated digital content to drive consumer engagement on Amazon, Jet and Walmart.com

Created e-commerce marketing and advertising plans and product portfolio content

W O R K E X P E R I E N C E

MARKETING COMMUNICATIONS

M A T E A Z A P E R

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