Social Media Digital Marketing

Lauren Herrmann

Edina, MN 612-***-**** **********.**@*****.*** www.linkedin.com/in/laurenherrmann Experience

Rally Health Digital Marketing & Social Media Intern May 2020-Present

·Developed a new social media strategy with the Social Media Manager which integrated more internal communication between teams and consistent design templates.

·Conducted a social media competitive analysis of the Rally Health and Real Appeal channels.

·Analyzed Rally Health’s competitors’ websites for a potential B2B launch.

·Developed and implemented a relaunch strategy for the Real Appeal social strategy. Highland Fitness Health & Wellness Coach November 2019-July 2020

· Motivated members to achieve weight loss goals by keeping them accountable to the weight loss plan.

· Sales and marketing of Highland Fitness and weight loss plan.

· Member retention phone calls.

UWEC College of Business Social Media Intern October 2018-May 2020

·Edited communications to Faculty, Students & Alumni.

·Developed a new strategy for freshman orientation that boosted recruitment across the college.

·Maintained day-to-day social channels and developed templates for consistent design.

·Increased Instagram following by 350%.

Interlachen Country Club Athletics Assistant January 2019 – September 2019

·Assisted athletic department in day-to-day programming and club environment.

·Main communication for adult and youth tennis activities and managed day-to-day reservations.

·Fostered successful relationships with members while seeking out ways to improve the member experience.

Professional Development

Pi Sigma Epsilon President December 2019-Present

· Lead organization of 80+ to continue sustained excellence of Gold Chapter Standing.

· Set goals and expectations for our organization to ensure success of our executive board to help benefit our general members.

· Collaborate and lead thirteen other executive board members to work as an exceptional team.

· Previously served as the Vice President of Administration and the Vice President of Public Relations.

· Received the Future Leaders Scholarship.

College of Business Dean’s Student Advisory Council President May 2019-May 2020

· Facilitated meetings for all twenty presidents of business organizations where we collaborated as a team to serve the students of the College of Business.

· Advocated and served as a liaison for all College of Business students to the Dean’s Advisory Council and notable alumni.

· Planned College of Business events for current and prospective students. Shreya R. Memorial Dixit Foundation Youth Outreach Leader November 2014-Janurary 2019

· Conducted research with the University of Minnesota, Twin Cities, spoke on conference panels and engaged in a press conference with Minnesota State Senator, Amy Klobuchar.

· Utilized social media, public speaking events and administered a 5K walk to advocate the dangers of distracted driving specifically to teens.

Education

University of Wisconsin – Eau Claire Expected Graduation December 2020 GPA: 3.58/4.00 BBA: Integrated Strategic Communications Emphasis in Advertising Marketing Minor

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