Social Media Digital Marketing

Education:

Bachelor of Science Minnesota State University, Mankato – Mankato, MN DEC 2019

Major: Sports Management and Public Relations

Experience:

Digital Marketing Specialist Voyager Industries – Alexandria, MN JULY 2020 – PRESENT

oAnalyze Google Analytics, Google AdWords, and Facebook Insights for Voyager’s four main products

oConstantly find ways to drive more traffic to the websites/social media pages of Bear Track Trailers, Yetti Fish Houses, Voyager Dock, and Titan Deck using advertisements, social media posts, campaigns, and more

oManage the four products’ social media pages

oAnswer questions, create campaigns, engage with followers, and develop scheduled posts

oManage the digital advertising for each product using Facebook Ads Manager

oMonitor campaigns, evaluate their insights and ensure each campaign is running effectively while within the budget

oEdit and update each product’s website through WordPress

Lead Marketing Intern MSU Intercollegiate Athletic Department – Mankato, MN AUG 2018 – DEC 2019

oLed marketing and promotional strategies for soccer and football games

oCollaborated with soccer and football coaching staffs to generate and execute marketing plans

oCreated in-game promotions for fans promoting our sponsors, wrote scripts for PA, and oversaw all marketing strategies for soccer and football

oPromoted both sports via social media encouraging fans to attend while acknowledging that specific event’s theme

oUsed Adobe Photoshop to create templates for the school’s teams and their social media pages

oTaught interns and full-time staff Adobe Photoshop basics

Communications/Operations Intern American Junior Golf Association – Braselton, GA MARCH – MAY 2019

oTraveled to top-level junior golf tournaments around the country to set-up and host the tournaments

oCreated media plans, campaign concepts, managed photography/videography, and managed social media platforms

oServed as an on-course rules official, start and score players, and assisted with overall operations as needed

oMonitored equipment inventory, maintenance, and replenishment

Graphic Designer and Marketing Assistant Intern uSTADIUM – New York City, New York SEPT 2016 – FEB 2019

oLed AppStore/social media branding; assistant in general app marketing as we drove the app into top 1% apps in AppStore

oCreated daily templates for new social media branding for company-wide use on social media, AppStore, etc.

oCreated business plans with the CEO/CMO to hit follower goals, download goals, post goals, etc.

oManaged accounts in cooperation with uSTADIUM

oPro Football Focus, Eric Decker, Quincy Enunwa, Devon Kennard, etc.

Salesman Tradehome Shoes – Mankato, MN OCT 2016 – DEC 2018

oHit and exceed personal/team sales quota for day/week ($100 an hour personal, weekly differs)

oDemonstrated complete knowledge of every product in-store through effective customer service

oCreated a personable and comfortable environment

oLed sales efforts multiple weeks at a time

Honors, Certificates, and Extracurricular Activities:

Google Analytics Certification Google MAY 2020

Dean’s List Minnesota State University, Mankato MAY 2018, AUG 2018, DEC 2018

Club Baseball Athlete Minnesota State University, Mankato AUG 2016 – DEC 2019

Cum Laude Minnesota State University, Mankato DEC 2019

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