Creative Director With Two Heads

RICK LAVOIE

Creative Director with Two Heads: Artist (bigger) + Marketing Strategy

Uniquely engage audiences, gain customers, deliver results and increase revenue across channels

Big Ideas, Branding, Visual / Product Design, UX / UI, Apps, Advertising Campaigns, Social, Content & Digital Strategies, Storytelling

203-***-**** ****.**********@*****.*** https://www.behance.net/ricklavoie https://www.linkedin.com/in/ricklavoie

CONTRACT AND FULL TIME EXPERIENCE

Creative Director

PRICEWATERHOUSECOOPERS, New York, 2018-2020

Support partners and a team who build innovative financial models for mergers, acquisitions, and IPO clients in the Valuation / Deals division. Solve complex business problems with strategic design solutions, prototype digital tools, digital dashboards and research.

oReimagined the Global Financial Modeling Guidelines

oDeveloped design best practices & trainings – clients & internal

oEstablished marketing message strategy, framework, collateral

oCreated the UI for a new digital financial reporting system

oProduced sales presentations to help win several new accounts

oDesign data visualization dashboards in Tableau & PowerBI

Creative Director

OPTYMYZE, Remote, 2017-2018

Led, mentored, and inspired a team of copywriters, designers, and developers on and offshore for this Sales Performance Management software technology leader. Partnered across all management levels including marketing, product and sales teams. Responsible for cross-channel consistency of web, video, UX, and digital campaigns establishing brand trust to drive revenue growth.

oCreated cross-channel “Why Optymyze” evergreen campaign

oPageviews up 93.3%, Avg Time on Page up 14.4%

oReimagined brand standards, style guides, tone of voice

oConversions up 103.5%

UX Design Lead

BRISTOL-MYERS SQUIBB / BRILLIO, Princeton, New Jersey, 2015-2017

Led a growing team on digital programs that solved critical business problems. Responsible for UX design, user journeys, wireframing, research, UI on apps, SharePoint & web-based environments, and video animations.

oLaunched Invision for online presenting and prototyping

oTransitioned long-term internal story program into mobile

oDeveloped the eRoster app transforming thousands of sales events from paper inefficiencies to digital accuracies

Creative Director

SPECTRUM / CHARTER COMMUNICATIONS, Stamford, Connecticut, 2014-2015

Responsible for all visual design and messaging for digital acquisition campaigns, websites, sales microsites, and direct marketing. Worked with a team to exceed sales targets of over 1 million customers per year, site visitor goals of 350,000 per month, and profitable sales growth for HDTV, Internet, and Voice services. Managed external agencies and identified three new agency partners delivering increased creative optimization.

Creative Director and Social Strategist

RUCKUS, INC., New York and Connecticut, 2009-2014

Entrepreneurial contractor providing long-term creative direction and strategic digital marketing to increase sales growth onsite for corporations and agencies. Planned, created, and executed comprehensive creative solutions, digital and social media programs, content strategies, and cross-channel campaigns.

PREVIOUS EXPERIENCE

Senior Account Director OMNICOM / CRITICAL MASS, New York, New York, 2008-2009

Senior Account Director STARWOOD HOTELS AND RESORTS, White Plains, New York, 2006-2008

Creative and Account Director MASTERCARD, Purchase, New York, 2004-2006

Digital Creative Director EPSILON (RYAN PARTNERSHIP), Wilton, Connecticut, 2001-2003

Digital Creative Director E-MEDIA, Stamford, Connecticut, 1999-2001

Interactive Director, Senior Designer PUBLICIS / ARC WORLDWIDE (CLARION MARKETING), Greenwich, Connecticut. 1994-1998

ADDITIONAL CONTRACTING & CLIENTS

Onsite & Offsite Contracting: Johnson & Johnson, Janssen, Citi, JPMorgan Chase, CVS, Estee Lauder

Clients: IBM, AIG, Wal-Mart, American Eagle, Sony Music, Warner Bros, Viacom, Disney, Jim Beam, Heineken, Guinness, Unilever, Gillette, Nestle, Kraft, MARS, Kraft, Cadbury Schweppes, Motorola, NFL, Novartis

Agencies: Saatchi Wellness, T3, Tenthwave / Wire Stone

TACTICAL SKILLS & DELIVERABLES

Device responsive cross-channel experiences, mobile apps, UX / UI, websites, microsites, storyboards, whiteboarding, brainstorming, user research, copywriting, video and animation direction, organic and paid social media planning through execution, advertising campaigns, mobile / web display advertising, data visualization, email & direct marketing programs, sales presentations, print collateral, analytics reporting, user journeys, site maps, wireframes, low and high fidelity prototypes, best practices and workflow implementation.

TECHNICAL SKILLS

Mac, PC, iOS, Android, Adobe Cloud / Creative Suite (Photoshop, Illustrator, InDesign), Invision, Sketch, Figma, Axure, Omnigraffle, MS Office (Word, Excel, PowerPoint), Google Slides, Keynote, Presi, Visio, Wrike, JIRA, Confluence, SharePoint, PowerBI, Tableau

EDUCATION

UNIVERSITY OF MASSACHUSETTS, Dartmouth, Massachusetts, B.F.A., Corporate Visual Design

BRISTOL COMMUNITY COLLEGE, Fall River, Massachusetts, A.A., Marketing

CAREER EXPERTISE BUILD

1994

1996

2004

2008

2010

2013

2015

2018

Data Visualization

User Experience

Content Strategy / Copy

Social Media / Biz Dev

Digital Strategy

Account / Client Mgm

Web Design / Digital Adv

Print / Advertising

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