My name is ADEDAMOLA ABDULKADRI.
Over **+ Years of Experience in UI/ UX for Mobile & Web Apps,
Digital Solutions, Brand & Graphic Design and Logos. Aug ’20
UI/ UX Designer Branding & Graphic Designer
Over 14+ Years of Experience in UI/ UX for Mobile & Web Apps, Digital Solutions, Brand & Graphic Design and Logos. Creative Professional with over 14+ years of experience in UI/ UX for Mobile and Web Apps, Digital Solutions, Brand, and Graphic Communication Designs.
Committed to solving problems users and businesses encounter, deliver solutions to the found problems to ensure business success, ensure user fulfillment and a successful emotional connection between users, and the business.
Career Goal is to be an advocate for providing excellent and useful experiences & designs for users so they can conduct their daily activities with efficiency and accomplish their goals. Adedamola Abdulkadri +84-90-317-****
*********@*****.*** www.linkedin.com/in/adeabdulkadri Location: HCMC, Vietnam Permit: Employer/ Self
EXPERTISE & SKILL
UI/ UX Design
Branding & Graphic Design
Project Management
CURRENT POSITION
UI/ UX and Creative lead
Profile Summary
Filled with patience and perseverance,
great attention to detail, a believer in
efficiency above effectiveness, precise
collaborator, and communicator.
Interaction Design
and Prototyping
Visual and
Branding Design
User Research and
Competitive Analysis
Usability and
Concept Testing
Team Management &
Recruitment
Project Setup
& Management
Problem Solving &
Risk Management
User Flows Optimisation
Strategies
User Interviews, Surveys
& Persona Strategies
Journey
Mapping
Technical Documentation
& UX Writing
Experience
Strategy
Art Direction and
Strategic Thinking
Collaboration &
Communication Model setup
Expertise and Skill set
PROFESSIONAL EXPERIENCE 2018 - 2020
UI/ UX and Creative Lead, Infinito Wallet
Jun 2018 - Current
Reduced Onboarding drop-off rates from 32 - 11% by Optimising the Passphrase and Backup Phases.
85% of Beta Testers preferred the Simplified UX, efficiency rose to 73%, and spent 124 seconds less on the Product. Designed Universal Wallet Brand Awareness Campaign that raised the brand to Top 5 Crypto Wallet from 2018 - 2020. Customized the UX Strategy for the wallet’s White Label Counterparts for Additional Revenue for the company. Collaborated with Team Managers to refine Product Strategies & Roadmaps to become a Top 3 Crypto Wallet within two quarters. Led and Produced Monetization Strategies with new Features that grew product revenue by 10%.
SCOPE
User Interface & Experience Design
Product Development Strategy
Branding Strategy Development
Visual Communication Design
Team Mentorship
PROFESSIONAL EXPERIENCE 2017 - 2018 Mentored team to advance their personal developments and increase productivity leading to 6 out of 10 salary compensations. Advised Management on transforming individual Products into an Ecosystem of Product to yield higher revenue.
Analysed the Challenges of Users through interviews and Testing sessions, devised Solutions to solve those challenges 8 out of 10. Trimmed Project Duration by 5 man-days by using a consistent process, techniques, and Resource Libraries across projects. Streamlined the recruitment process to identify top tier candidates with increased screening speed.
47% Growth in Monthly Active User Numbers with the introduction of Airdrop, Loyalty, and Referral Programs.
Associate Creative Director, IBL
Jul 2017 - Jun 2018
SCOPE
Interface & Experience Design
Product Development Strategy
Branding Strategy Development
Visual Communication Design
Team Mentorship
7
PROFESSIONAL EXPERIENCE 2015 - 2017 Modernized the workspace and upgraded the benefit plans; and team size grew from 52 to 89 within a quarter.
Guided 3 UI/ UX Designers, 1 UX Researcher, 6 Frontend, and Backend Engineers to deliver a project success rate of 95%. Co-ordinated Team collaboration with Agile techniques to produce a rise of 14% in output and a 5% reduction in estimation. Facilitated bi-monthly training sessions 71% of the staff claimed to advance their careers.
Consolidated data from teams to determine Project Feasibility and reducing Project Risk to less than 10% at all times. Creative Leader/ Project Manager, bbv Vietnam
Jan 2015 - Jul 2017
SCOPE
Interface & Experience Design
Digital Design
Brand Consultation
Project Management
Branding Strategy Development
Visual Communication Design
Team Development
8
Accelerated Production output of BigC’s team by 46% with designed templates for Brand Communication Needs.
Revitalized a market research company by quarterly increase in revenue of 7% using ecommerce platform for Market Report sales. Apollo became the Nation’s Leading English Center for Students within 6 months using Strategic SEO campaigns.
Conceptualized a digital app that led to sale of 140 out of 205 unit property from VinaCapital.
Engaged Johnnie Walker Consumers on both offline and online platforms to teleport Consumer loyalty by 26% in the first Quarter. PROFESSIONAL EXPERIENCE 2010 - 2014
Digital Art Director, red
Jun 2010 - Dec 2014
SCOPE
Digital Design
Visual Communication Design
Branding Strategy Development
HTML/ CSS, Flash Development
Team Development
9
PROFESSIONAL EXPERIENCE 2006 - 2010 Gamification Experience of campaign gave Johnnie Walker Gold Label Rerserve its highest sales margin by 23% in Vietnam during Product Launch.
Online engagement & Forum Moderation of Club Journey platform generated a rise of 800% in members within 6 weeks. Virtual Reality App assisted Join the Pact Campaign of Johnnie Walker welcome over 7000 people that experienced F1 G Force. Graphic/ Digital Designer, edge Marketing
Sep 2006 - June 2010
SCOPE
Digital Design
Visual Communication Design
HTML/ CSS, Flash Development
10
RMIT University, HCMC Vietnam
Bachelors Degree in Applied Science in Information Technology and Multimedia
2003 - 2006
EDUCATION
TOOLS
Sketch
Invision
Photoshop
Illustrator
Flash & Flash Builder
InDesign
After Effects
Adobe Audition
Adobe SpeedGrade
Lightroom
InCopy
Adobe XD
AWARDS & PUBLICATIONS, 2014 - 2016
INDUSTRIES WITH EXPERIENCE
Advertising & Marketing
Beauty & Healthcare
ICT
Logistics
Insurance
FINTECH
Sports
FMCG
Fashion
Film & Entertainment
Mining
Agriculture
Personal Care