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Manager Marketing

Location:
Victoria, BC, Canada
Salary:
120000
Posted:
September 12, 2020

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Resume:

KELLY MCAREE

* ************ ******, *********, ** P0M 2A0 705-***-**** adf0r4@r.postjobfree.com

OPERATIONS MANAGEMENT DRIVING HIGH-IMPACT COST-REDUCTION & REVENUE GENERATION High-performing and visionary leader with 23+ years of experience in resort operations management across multiple properties. Formulates budgets and analyzes financials to identify and develop execution plans for large-scale cost- reduction opportunities while maximizing staffing allocation to maintain service quality. Leverages excellent communication ability to liaise with customers, resolving complaints and ensuring consistent achievement of high guest satisfaction ratings. Demonstrates stabilizing and unifying leadership across all departments, liaising cross-functionally to take advantage of growth opportunities, increasing revenue generation through innovative marketing strategies. CORE SKILLS & COMPETENCIES

Operations Management

Cross-Functional Leadership

Performance & KPI Monitoring

Budget Development & Control

Recruitment Strategy Development

Growth Opportunity Identification

Cost-Reduction Strategies

Report Generation

Project Management

Technical Acumen: MS Office (Excel, Word, Outlook) Central Reservation System (CRS) PROFESSIONAL EXPERIENCE

General Manager Destination Killarney 2015 – Present Overview: Oversees operations for 4 different properties including 2 waterfront resorts: Killarney Mountain Lodge, Canada House Conference & Events Centre, The Sportsman’s Inn Resort & Marina, and Killarney Bay Inn. Formulates budgets, allocates staffing and devises and executes on action plans to promote organizational growth. Selected Accomplishments:

Achieved substantial improvements for guest satisfaction ratings with Expedia, Booking.com, TripAdivisor, and 5 other booking sites through exceptional leadership.

Reduced costs and standardized best practices through expanding workforce from 48 to 200 across managed properties and implementing cost-sharing models allowing staffing reallocation to minimize overtime expenditure.

Developed innovative tactics to reduce costs from various streams to industry standard, determining optimal pricing models and liaising with vendors to obtain beneficial agreements.

Liaised with Marketing Team to develop destination brand, LoveKillarney.com, focused on promoting surrounding property to drive business and establish mutually beneficial relationships with Northeastern Tourism, Destination Northern Ontario, Northern Ontario Tourism, Sudbury Tourism, and the Wikwemikong Indian Band. Key Responsibilities:

Budget Development & Data Analysis: Formulates operational budget in close coordination with CFO & president, collecting data on customer flow, revenue, and expenditure to facilitate algorithmic calculation of budget. Assesses feasibility of algorithmic output, finalizing budget by liaising with CFO and president.

Recruitment Plan Development: Develops hiring plan during concurrent budget formulation meetings, allocating expenditure for provincial and national recruitment activities. Devises strategic methods to promote increased recruitment results, networking with academic institutions to reach target audience directly.

Progress Reporting & Expenditure Control: Generates weekly revenue reports for CFO review, communicating updates in comparison with established target margins. Monitors budget regularly, administering bonus structures and controlled expenditure plan to promote objective achievement.

Operations Management & Leadership: Demonstrates exceptional unifying leadership for all departments, developing training manuals & standardizing best practices. Ensures seamless daily operations for each department.

Accountability Promotion: Monitors KPIs for each department at scheduled times, conducting performance reviews and developing action plans to achieve established productivity goals.

Marketing & Sales Strategy Management: Oversees marketing strategies with dedicated department, assessing performance of ongoing campaigns and identifying need for budget re-allocation focused on specific issues. KELLY MCAREE 705-***-**** adf0r4@r.postjobfree.com

PROFESSIONAL EXPERIENCE (CONTINUED)

Staffing Schedule Development: Establishes work schedules based on customer flow and results from hiring plan to determine optimal staffing allocation. Reviews final schedules submitted by departmental leaders to maximize resource allocation and budgetary considerations.

Strategic Growth Initiatives: Strategically formulates plans aimed at business growth, revenue increase, and expenditure reduction, maximizing marketing strategies and organizational expansion arrangements through operational and financial expertise.

Project Management: Establishes optimal set up for construction and renovation initiatives in addition to organization and execution to maximize revenue generation after completion.

Vendor Negotiation: Liaises with departmental leaders to approach and establish supplier agreements. Assesses necessary resources and delegates tasks, while focusing on weekly negotiation to promote cost reduction.

Cost Reduction Strategies: Formulates innovative strategies to minimize expenditure, including implementing centralized laundry and maintenance staff, and maximizing staff allocation to reduce excess overtime.

Preventative Maintenance Oversight: Manages development of preventative maintenance program, indicating schedule and components requiring maintenance and allocating resources to maintain low operational cost. General Manager Relais & Chateaux Hastings House Country Hotel 2010 – 2014 Overview: Managed operations for 17-room, family run property servicing high-end clientele, implementing process improvements resulting in reduced expenditure in addition to increased efficiency and revenue. Liaised with customers directly to offer personalized service, ensuring consistent achievement of high guest satisfaction ratings. Key Responsibilities:

Introduced budgeting process to track expenditure within family-owned business, resulting in reduced expenditure and improved planning ability through consistent reporting mechanisms.

Increased sales by 60% and improved profitability of business, breaking even for first time during operation, by reducing costs in all areas and introducing strategic marketing methods to generate revenue.

Achieved award, 4th Best Relais & Chateaux Property for Canada (and 8th globally) due to exceptional customer experience ratings.

Awarded Top Hotel Manager for winter quarter by the BC Hotel Association in 2013 due to exceptional leadership and operational management expertise.

Received TripAdvisor Traveller’s Choice Award in 2012, 2013, and 2014 awarded to the top 2% of hotels globally. Key Responsibilities:

OTA Coordination & Price Research: Oversaw room price point establishment, conducting research through Online Travel Agencies (OTAs) to assess target customer needs and implement solutions to maintain competitive edge.

GDS Optimization: Focused on optimizing Global Distribution System (GDS) to identify target operators and analyze marketing strategies to drive customer flow.

Complaint Resolution & Client Services: Liaised with customers directly, maintaining genuine dedication to improving guest satisfaction. Employed conflict resolution techniques to address customer complaints, focusing on suggesting alternative methods to resolve problem. Resort Manager Lake Okanagan Resort 1995 – 2010

EDUCATION & CERTIFICATIONS

Certified Hotel General Manager Emerit University 2016 Diploma: Business Administration Okanagan College 1987 Certification: First Responder Red Cross 1986



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