Fortune 500 Digital Marketing Manager

Erin M. Fairchild, MBA, POPM, ExO

***** *** ****** *****, ** 68130

570-***-**** ****@****************.***

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D I G I T A L M A R K E T I N G L E A D E R

Fortune 500 digital marketer with 10 years of experience managing digital experiences end-to-end. Exceeds daily demands (and deadlines!) to drive business growth and generate bottom-line results while crafting strategy and vision for the customer experiences of the future. Creative and collaborative team player who believes in servant leadership and leveraging the strengths of the collective to win. Areas of Expertise:

Digital Experiences Agile Product Manager/Owner Customer Experience (CX) User Experience (UX) Content Management Systems (CMS) Search Engine Optimization (SEO) Testing and Targeting Analytics Copy Writing Storytelling Content Marketing Email Marketing Affiliate Marketing Blogging Social Media Brand Management Brand Strategy Product Launches Integrated Marketing Programs Public Speaking H I G H L I G H T E D P R O F E S S I O N A L E X P E R I E N C E TD AMERITRADE – Omaha, NE 2015 – Present

Digital Marketing Manager April 2019 – Present

• Manage the digital experience of TD Ameritrade’s store front (tdameritrade.com). Responsibilities include site structure, content strategy, and user experience and flow. o Increased new accounts 423% over the past 5 years, with a 51% average growth YoY o Increased site visits 220% over the past 5 years, with a 34% average growth YoY o Numerous first position non-branded rankings in Google due to SEO strategy o StockBrokers.com #1 Best Platforms and Tools, 9 years in a row

• Oversee agency relationships and developer backlogs

• Identify test and learn opportunities and site optimizations through continual monitoring and analysis of site performance

• Led the development of the digital design system for TD Ameritrade’s digital properties o Defined site tone, visuals, color skins, component creation, and adherence to WCAG 2.1 accessibility guidelines

• Product owner for the content management system (CMS) migration into Adobe Experience Manger (AEM)

• Act as a consultant and steward of best practices to other teams looking for help with the creation of new digital experiences

o Led the digital strategy for thinkorswim Web, the first thinkorswim web-based trading platform. Orchestrated DNS moves, 301 redirects, vanity URLs, the creation of a new login functionality, tracking, tagging, content in three languages, targeted experiences, paid search, and analytics dashboards in under three weeks.

• Collaborate with broad, cross-functional partners vertically across the organization on everything from product launches to integrated advertising campaigns to critical task-force efforts Senior Specialist, Digital Marketing October 2015 – April 2019

• Winner of the Gold Pencil One Show Award: Interactive & Online for the “Greetings from the Blockchain” campaign

• Created the digital experience for TD Ameritrade’s Super Bowl LII “All Evening Long” commercial featuring Lionel Ritchie and promoting after hours trading and bitcoin futures

• Completed a 12-week Exponential Organizations (ExO) innovation sprint o Assessed market need and company whitespace to identify opportunity areas o Created prototypes and tested hypotheses to develop Entreplanner, an automated savings tool to help freelancers balance today’s needs with tomorrow’s goals o Developed a pitch deck and script and pitched Entreplanner to the SOC o Post-sprint market research awarded Entreplanner the highest profit potential of all sprint innovations Erin M. Fairchild ****@****************.***

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Her Heartland Soul – herheartlandsoul.com 2011 – Present Founder

• Built Her Heartland Soul, a lifestyle blog for young professionals focused on food, fashion, and travel from scratch

• Developed a brand voice to create connection and community with millennials

• Grow brand following and site traffic through SEO, email marketing, and popular social media platforms including: Instagram, Facebook, Pinterest, and Twitter

• Earn revenue through affiliate marketing and paid advertising via Mediavine, RewardStyle, ShopStyle, Activate, Amazon, and Clever Girls Collective

• Partner with companies to incorporate their brand and product messaging into content o Recent partners include: Marriott, Target, Adidas, Whole Foods, Unilever, and PepsiCo

• Travel the world, work with incredible companies, and meet new friends through the power of digital media ADDITIONAL PROFESSIONAL EXPERIENCE

• Social and Interactive Media Specialist – Anderson Partners (Omaha, NE) December 2014 – July 2015

• Social Media Manager – NuStyle Development (Omaha, NE) September 2013 – March 2015

• Marketing and Sales Coordinator – Sunderland Brothers (Omaha, NE) August 2013 – November 2014 EDUCATION AND CERTIFICATIONS

Masters of Business Administration (MBA)

University of Nebraska at Omaha

Expected completion December 2020

Certified SAFe 5 Product Owner/Product Manager (POPM) Scaled Agile, Inc.

August 2020

Mini-MBA, Idea Design to Execution Accelerator

Rutgers Business School

April 2019

Exponential Organizations Accelerator (ExO)

ExO Works

August 2018

Bachelor of Science (BS), Business Administration & Marketing Pennsylvania College of Technology

PROFESSIONAL AFFILIATIONS

• Association of National Advertisers (ANA)

• Junior League of Omaha

• Omaha Young Professionals

RECOMMENDATIONS

“Any company that has Erin on their payroll is a company with a future.”

– Kevin Jasmine, VP Brand Marketing & Strategy at Prudential Financial

“I would highly recommend Erin to anyone looking for a proven Product Owner for future endeavors.”

– Michael Schalbrack, Agile Coach at TD Ameritrade

“Erin is one of the most sincere, hardworking, and talented people I have ever had the pleasure of working with.”

– Kim Gawecki, National Sales Manager at Legion Digital

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