Social Media Marketing
Resume:
SAL
SIANO
Cumberland, RI
adf0j1@r.postjobfree.com
linkedin.com/in/salsiano
SUMMARY
Marketing Director with extensive experience in brand development, product management and project management.
Strategic thinker with a proven record of successfully leading cross-functional teams to drive projects from concept to completion.
EXPERIENCE
Director, Marketing – Test and Learn FGX International
MARCH 2016 – PRESENT
Identify and implement Merchandising Best Practices resulting in year-over-year POS increases of over 20%.
Execute product innovations that deliver annual revenue of over $30 million.
Initiate independent research studies to gain a better understanding of our consumers and identify new product introductions and merchandising modifications based on their wants and needs.
Coordinate annual sales meetings to educate our organization on marketing and corporate objectives.
Responsible for the management of the Marketing Budget, exceeding $10 Million annually.
Marketing Director FGX International
JULY 2008 – MARCH 2016
Drive category growth by developing and activating multi-million dollar consumer advertising campaigns across television, print, digital and social media.
Assemble and activate marketing plans for new product introductions, providing our sales team and retail partners with the consumer’s “reason to believe”, a thorough competitive overview and planned consumer support to ensure a successful performance at retail.
Supervise a team of marketing employees to help them achieve individual objectives as well as those of the Marketing department.
Brand Manager FGX International
FEBRUARY 2006 – JULY 2008
Senior Product Manager Jarden Consumer Solutions
OCTOBER 2004 – FEBRUARY 2006
Named “Outstanding Contributor” in recognition of service and dedication to the organization.
Produced a direct response infomercial to support the launch of a new kitchen appliance.
Awarded multiple patents for unique home appliance products.
Product Manager Jarden Consumer Solutions
SEPTEMBER 2000 – OCTOBER 2004
EDUCATION
Bachelor of Arts Rutgers University
CERTIFICATIONS
Marketing Analytics University of Virginia – Darden School of Business
Project Management Alison
Branding Foundations LinkedIn Learning
Brand and Marketing Integration LinkedIn Learning
Marketing Foundations: Customer Decision Journey LinkedIn Learning
Marketing Foundations: Consumer Behavior LinkedIn Learning
Create a Brand Strategy LinkedIn Learning
Advanced Consumer Behavior LinkedIn Learning
Writing a Marketing Plan LinkedIn Learning
Advanced Branding LinkedIn Learning
Advanced Product Marketing LinkedIn Learning
SKILLS
Product Management
Brand Management
Project Management
Retail Testing
Consumer Research
Cross-Functional Team Leadership
Trade Show and Event Planning
Time Management
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