Digital Marketing Design

Work Experience

BVK / Creative Technology Director

SEP 2017 - JULY 2020 MILWAUKEE

Lead the over seas dvelopment team as product owner. Responsible for conceptualizing digital solutions, developing wireframes, UX/UI interface designs, prototype & test viability of solutions from websites, AR, VR, mobile apps to voice skills that actively engage consumers to brands to in a meaningful way. Intellectual Properties: Envisioned and created five innovative digital web solutions that converted into growth opportunities. BVK Coop program Re-imagined a Coop program for tourism clients, through a user-friendly platform that streamlined purchasing, invoice tracking and partner communication. West Virginia was awarded finalist by the EST Tourism awards. BVK Ideator: Developed a virtual solution for the Carmex’s innovation efforts that brought teams together, breaking barriers of silos between remote departments and building trust to freely share ideas, validate, vote on solutions for impact. BVK Collective: A highly curated knowledge publishing platform that continuous feed of highly curated news and data sources that is relevant to the health care category digitized useful, accessible. BVK Studio: An ‘ad-making’ virtual solution for Moffitt Medical Group and Bryant & Stratton College.

Re-imagined Campus Tour App rooted in data driven insights and personalized experience for BVK’s Higher Ed vertical. Developed a concept that differentiated existing tourism apps for

‘Experience Columbus’ where itineraries were curated by locals. Prototyped Alexa skills for Reno, Illinois and Disney’s Star-wars theme park. Proposed re-imagined personalization user experience strategy for Panera Bread’s mobile app.

ASTOUND Group / Digital Engagement Director

JULY 2017 - AUG 2017, LAS VEGAS, NEW YORK

Functioned as a experiential design director to help build Compelling concepts, campaigns and digital ideas, designed brand environments for brands like Go-Pro, Twitch, Samsung, Nike. Collaborated with the architectural and structural engineering teams to design, art direct trade-show booths and VR for Go-Pro CES tradeshow booth that won Gold at Event Tech Awards. GMR Marketing / Digital Technology Director

APRIL 2016 - APRIL 2017, MILWAUKEE

Designed and conceptualized experiential brand environments brand activation, design and art direction strategy. Designed and developed concepts for digital marketing experiences from VR experiences, Web/Mobile sites, Kiosks, apps, interactive Games and augmented reality digital marketing experiences. Brands included 3M, Pepsi, Joybird.

Developed interactive gaming experience for RBC Bank Developed virtual and augmented reality experience to help people experience cardiovascular functions, heights phobias, and human anatomy at Cannes Lions Health MedTech Expo.

Tania Dsouza

Education

Touro / MA Web and App Development

SEP 2014 - SEP 2017, NEW YORK

Dean’s List, Valedictorian, Career advancement Excellence Cranfield University / Master of Design

Innovation and Creativity in Industry

Human Centered Design, Design thinking

SEP 2008 - SEP 2009, MILTON KEYNES, UK

Sir JJ School of Applied Art / B.F.A.

Advertising, art direction and design

JUN 2000 - MAY 2004, MUMBAI

Skills

Venture Design : Design Thinking • User Research

Lean/Agile environments • MVP • Human centered

design • Customer Empathy Mapping • Illustration

• UI • UX • Usability Testing •Data Analysis • Brand Strategy • Storytelling

Interaction Design: Rapid Prototyping: • Wire-frames

• User flows •Mock ups Sketch • Illustrator • Adobe XD • Wix • Voice interaction • Alexa skills • Adobe Photoshop •InDesign • UX Pin

Programming: Knowledge of HTML5 • Java-script

CSS • MySQL • Visio • Microsoft Access • iOS • Swift

• Objective-C Blockchain • Mobile App Development

•IOT • Aurdino •Rasberry pi • Virtual Reality

Augmented Reality • AI.• Progressive web apps

Awards

2019 EST National State Tourism Directors Mercury

Award finalist Industry and Strategic Partnerships Category for West Virginia’s Co-op Marketing Program. 2019 top 10 Finalists for the ‘Tech For Good Pitch’ competition

GO-PRO CES 2016 Booth of the year. Gold

Event Tech Awards: Experience Design & Technology

Harley Davidson at India AutoExpo 2013 Gold

Exhibition Presence of The Year (WOW E & E Awards) 2009 2010 League of American Communication Pro-

fessionals: LACP International Awards

347-***-****, Brookfield, WI

***********@*****.***

www.taniadsouza.com

pwd: taniasbook

Creative Director / Product Designer

Speaking & Mentoring

2019 - 2020 Judge & Mentoring

Judge Governor’s business Plan Contest

Wisconsin Technology Council

Mentor The Commons, Milwaukee

2019 Speaker / GE Health, Milwaukee

Innovation Keys to Digital Transformation,

2018 Speaker / AMA

Emerging Tech Trends in Marketing

2019 Speaker / AMA

Blockchain, deep learning and AI. -Future

technologies and how they will impact the

marketing landscape

2018 Speaker Future of Voice,

San Francisco

2018 Speaker / Women’s

Entrepreneurship Day Madison

Blockchain and Artificial Intelligence

in Business

Publications

How is personalization, data and Artificial Intel- ligence shaping the way we think?

Progressive Web Apps — The new way to en-

gage your audience through Mobile.

Learn to unlearn: 5 keys to transformation

Work Experience Continued.

ASTOUND Group / Digital Engagement Director

JUNE 2015 - DEC 2015, LAS VEGAS, NEW YORK

Collaborated with the architectural and structural engineering teams to design, art direct tradeshow booths design experiences. Crafted compelling stories within technology, design and strategy disciplines to develop interactive experiences across multiple platforms including Interactive Games and experiences for brand environments for brands like Go-Pro, Twitch, Samsung and Nike. SEVENTY EMG / Creative Director

JUNE 2013 - AUG 2014 MUMBAI

Led the concept team, design directed several experiential brand environments, events, activations and digital experiences for brands like Mercedes Benz, Harley Davidson, Chivas and GQ. Built design and strategy presentations turning ideas into compelling narratives. Collaborated with the CEO and leadership team to build Intellectual Properties from concept to execution for Zambhala, India’s first Yoga and Life Spirit festival and design directed Harley Davidson’s Tradeshow booth at India AutoExpo that won Gold and Exhibition Presence of The Year (WOW E & E Awards).

FOUNTAINHEAD MKTG / Head of Activations

JUNE 2012 - JUNE 2013 MUMBAI

Developed and implemented campaigns that actively engage consumers to brands to achieve measurable results. Developed campaigns and implemented activations, experiential concepts for brands including Johnnie Walker, Smirnoff, Budweiser and Event Properties like Rawson’s Reserve: Live from the Console and Time Out Food Awards.

Memac Ogilvy Dubai / Art Director

MARCH 2010 - Nov 2011, DUBAI

Developed campaigns and implemented activations, experiential concepts for brands like Coke-cola, Volkswagen, Heineken, Puma, Unilever – Dove, Sunsilk, Pond’s, Lipton, Snickers, M&M, Tang, British American Tobacco.

Young & Rubicam Dubai / Sr. Designer

JAN 2006 - JAN 2008, DUBAI

Integrated consumer insights, brand strategy to build compelling campaigns, interactive design, concepts, logo designs, brand Identity for brands like Ford, Emaar, RTA, Abraaj Capital, Harvey Nichols, LG, Al Tayer Group, Virgin Atlantic. Presented work concisely and creatively to internal management and clients.

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