BVK / Creative Technology Director
SEP 2017 - JULY 2020 MILWAUKEE
Lead the over seas dvelopment team as product owner. Responsible for conceptualizing digital solutions, developing wireframes, UX/UI interface designs, prototype & test viability of solutions from websites, AR, VR, mobile apps to voice skills that actively engage consumers to brands to in a meaningful way. Intellectual Properties: Envisioned and created five innovative digital web solutions that converted into growth opportunities. BVK Coop program Re-imagined a Coop program for tourism clients, through a user-friendly platform that streamlined purchasing, invoice tracking and partner communication. West Virginia was awarded finalist by the EST Tourism awards. BVK Ideator: Developed a virtual solution for the Carmex’s innovation efforts that brought teams together, breaking barriers of silos between remote departments and building trust to freely share ideas, validate, vote on solutions for impact. BVK Collective: A highly curated knowledge publishing platform that continuous feed of highly curated news and data sources that is relevant to the health care category digitized useful, accessible. BVK Studio: An ‘ad-making’ virtual solution for Moffitt Medical Group and Bryant & Stratton College.
Re-imagined Campus Tour App rooted in data driven insights and personalized experience for BVK’s Higher Ed vertical. Developed a concept that differentiated existing tourism apps for
‘Experience Columbus’ where itineraries were curated by locals. Prototyped Alexa skills for Reno, Illinois and Disney’s Star-wars theme park. Proposed re-imagined personalization user experience strategy for Panera Bread’s mobile app.
ASTOUND Group / Digital Engagement Director
JULY 2017 - AUG 2017, LAS VEGAS, NEW YORK
Functioned as a experiential design director to help build Compelling concepts, campaigns and digital ideas, designed brand environments for brands like Go-Pro, Twitch, Samsung, Nike. Collaborated with the architectural and structural engineering teams to design, art direct trade-show booths and VR for Go-Pro CES tradeshow booth that won Gold at Event Tech Awards. GMR Marketing / Digital Technology Director
APRIL 2016 - APRIL 2017, MILWAUKEE
Designed and conceptualized experiential brand environments brand activation, design and art direction strategy. Designed and developed concepts for digital marketing experiences from VR experiences, Web/Mobile sites, Kiosks, apps, interactive Games and augmented reality digital marketing experiences. Brands included 3M, Pepsi, Joybird.
Developed interactive gaming experience for RBC Bank Developed virtual and augmented reality experience to help people experience cardiovascular functions, heights phobias, and human anatomy at Cannes Lions Health MedTech Expo.
Touro / MA Web and App Development
SEP 2014 - SEP 2017, NEW YORK
Dean’s List, Valedictorian, Career advancement Excellence Cranfield University / Master of Design
Innovation and Creativity in Industry
Human Centered Design, Design thinking
SEP 2008 - SEP 2009, MILTON KEYNES, UK
Sir JJ School of Applied Art / B.F.A.
Advertising, art direction and design
JUN 2000 - MAY 2004, MUMBAI
Venture Design : Design Thinking • User Research
Lean/Agile environments • MVP • Human centered
design • Customer Empathy Mapping • Illustration
• UI • UX • Usability Testing •Data Analysis • Brand Strategy • Storytelling
Interaction Design: Rapid Prototyping: • Wire-frames
• User flows •Mock ups Sketch • Illustrator • Adobe XD • Wix • Voice interaction • Alexa skills • Adobe Photoshop •InDesign • UX Pin
Programming: Knowledge of HTML5 • Java-script
CSS • MySQL • Visio • Microsoft Access • iOS • Swift
• Objective-C Blockchain • Mobile App Development
•IOT • Aurdino •Rasberry pi • Virtual Reality
Augmented Reality • AI.• Progressive web apps
2019 EST National State Tourism Directors Mercury
Award finalist Industry and Strategic Partnerships Category for West Virginia’s Co-op Marketing Program. 2019 top 10 Finalists for the ‘Tech For Good Pitch’ competition
GO-PRO CES 2016 Booth of the year. Gold
Event Tech Awards: Experience Design & Technology
Harley Davidson at India AutoExpo 2013 Gold
Exhibition Presence of The Year (WOW E & E Awards) 2009 2010 League of American Communication Pro-
fessionals: LACP International Awards
347-***-****, Brookfield, WI
Creative Director / Product Designer
Speaking & Mentoring
2019 - 2020 Judge & Mentoring
Judge Governor’s business Plan Contest
Wisconsin Technology Council
Mentor The Commons, Milwaukee
2019 Speaker / GE Health, Milwaukee
Innovation Keys to Digital Transformation,
2018 Speaker / AMA
Emerging Tech Trends in Marketing
2019 Speaker / AMA
Blockchain, deep learning and AI. -Future
technologies and how they will impact the
2018 Speaker Future of Voice,
2018 Speaker / Women’s
Entrepreneurship Day Madison
Blockchain and Artificial Intelligence
How is personalization, data and Artificial Intel- ligence shaping the way we think?
Progressive Web Apps — The new way to en-
gage your audience through Mobile.
Learn to unlearn: 5 keys to transformation
Work Experience Continued.
ASTOUND Group / Digital Engagement Director
JUNE 2015 - DEC 2015, LAS VEGAS, NEW YORK
Collaborated with the architectural and structural engineering teams to design, art direct tradeshow booths design experiences. Crafted compelling stories within technology, design and strategy disciplines to develop interactive experiences across multiple platforms including Interactive Games and experiences for brand environments for brands like Go-Pro, Twitch, Samsung and Nike. SEVENTY EMG / Creative Director
JUNE 2013 - AUG 2014 MUMBAI
Led the concept team, design directed several experiential brand environments, events, activations and digital experiences for brands like Mercedes Benz, Harley Davidson, Chivas and GQ. Built design and strategy presentations turning ideas into compelling narratives. Collaborated with the CEO and leadership team to build Intellectual Properties from concept to execution for Zambhala, India’s first Yoga and Life Spirit festival and design directed Harley Davidson’s Tradeshow booth at India AutoExpo that won Gold and Exhibition Presence of The Year (WOW E & E Awards).
FOUNTAINHEAD MKTG / Head of Activations
JUNE 2012 - JUNE 2013 MUMBAI
Developed and implemented campaigns that actively engage consumers to brands to achieve measurable results. Developed campaigns and implemented activations, experiential concepts for brands including Johnnie Walker, Smirnoff, Budweiser and Event Properties like Rawson’s Reserve: Live from the Console and Time Out Food Awards.
Memac Ogilvy Dubai / Art Director
MARCH 2010 - Nov 2011, DUBAI
Developed campaigns and implemented activations, experiential concepts for brands like Coke-cola, Volkswagen, Heineken, Puma, Unilever – Dove, Sunsilk, Pond’s, Lipton, Snickers, M&M, Tang, British American Tobacco.
Young & Rubicam Dubai / Sr. Designer
JAN 2006 - JAN 2008, DUBAI
Integrated consumer insights, brand strategy to build compelling campaigns, interactive design, concepts, logo designs, brand Identity for brands like Ford, Emaar, RTA, Abraaj Capital, Harvey Nichols, LG, Al Tayer Group, Virgin Atlantic. Presented work concisely and creatively to internal management and clients.