Communications Professional 20+ yrs of PR Strategy & Media Relations

CHRISTIAN REICHERT https://www.linkedin.com/in/chrisreichertpr/

**** ***** ******** ******, *******, CA 91505 310-***-**** cell ***************@*****.***

Communications Professional with 25 years of well-versed experience in entertainment public relations, media outreach & strategy, event production, experiential marketing and grassroots campaigns. Forward-thinking and solutions-oriented strategic thinker with outstanding personal communication, corporate synergy and organizational skills seeking a collaborative environment that fosters team building, diversity and professional growth.

Core Competencies

Publicity Strategy

Event Planning/Management

Press Releases/Creative Writing

Brand Messaging

Corp/Crisis PR Communications

Social Media Marketing

Influencer Partnerships

Proposal Development

Talent Outreach & Relations

Marketing Communications

Media Storytelling

Agency Management

Professional Experience

FELD ENTERTAINMENT January 2010 – March 2020

Communications Director, West Coast Region

Led strategic and market-specific public relations campaigns to build brand awareness and support ticket sales goals with more than 70 shows annually for the world’s leading live family entertainment production company; Brand portfolio featured touring shows Disney On Ice, Marvel Universe LIVE!, Ringling Bros. and Barnum & Bailey Circus, Jurassic World Live Tour, Disney Live!, Sesame Street Live and motor sports events including Monster Jam, Monster Energy Supercross, Arenacross and Nuclear Cowboyz.

Oversaw Field Publicity/Promotions in 20+ top West Coast markets via targeted brand messaging to implement local market publicity programs; managed local market publicist staff and oversaw RFP process for new agencies; served as liaison between local publicists and touring production staff to coordinate all touring performer interview requests.

Event Production: Directed all event development/production, budgets, talent outreach and national media coverage for numerous red-carpet celebrity Los Angeles premiere events; annually developed over 100 local media events including large-scale publicity stunt concepts; fostered non-profit charity partnerships tied to local market PR events.

Brand Messaging/Asset Development: Integrally involved with Corporate PR/Brand development for final Ringling Bros. tour; drafted show messaging and press assets; internal PR guidelines documents; show photo selects and video content production; executive and creative team interview strategy.

Social Media/Influencer Marketing: Created social media content across all Brands with focus on local market activations; develop social media strategy within all Field PR plans; handled research and outreach to local “mom bloggers” and national social influencers for coverage & promotions.

Content Producer: Collaborated with production on two 30-min behind the scenes TV specials (with KGO-TV/ABC) launching new tours; set up TV shoot locations; coordinating creative team/performer interviews; booking video crew & travel schedules; script editing and final package approvals.

Corporate Communications: Served as Corporate spokesperson for on-site media interviews at local market events including several crisis communications interviews regarding performer/show incidents and drafting media statements for cancelled shows; wrote press releases to announce new venue partnerships; editor of West Coast team newsletter.

Sports PR: Focused sports media targeted campaigns for Monster Energy Supercross racing events including athlete press conference and post-race interviews; new relationships secured with sports reporters and producers for athlete interviews and post-race stats resulting in extensive sports coverage elevating the Supercross brand with sports fans.

Venue Relationships: Worked in partnership with major entertainment arenas & stadium sporting venues PR/Marketing teams to cultivate campaigns and events to drive event awareness.

Talent Relations: Handled talent invite outreach with personal publicists/managers for VIP red carpet events; maintained relationships with studio/network Talent Relations teams; managed on-site relations with all celebrity guests at LA-based shows.

National Media: Secured numerous National PR placements with segments on “Conan”; “Late Late Show with James Corden”; “Access Hollywood Live”; “The Talk”; “Home & Family” (Hallmark Channel); “Univision Despierta America”

CHRIS REICHERT PR, LLC February 2009 – January 2010

Publicity Consultant

Executed strategic support and media pitching campaigns for various entertainment-based clients; projects included work with Walt Disney Studios Home Entertainment overall holiday gift guide outreach along with Disney/Pixar animated Blu-ray Disc debuts of A Bug’s Life and Monsters, Inc.; additional clients included launching the MTV docu-reality show “The Buried Life” (produced by Reveille Studios).

TWENTIETH CENTURY FOX October 2005 – January 2009

Director, Publicity – Home Entertainment Portfolio Samples: http://www.oasisprods.com/ChrisReichert/

Efficiently led strategic development of home entertainment public relations campaigns to generate consumer/trade awareness of all Fox Filmed Entertainment theatrical releases, Twentieth Television properties, DVD Premiere productions, acquisition features, kids fare and catalog products. Campaign elements include development and distribution of all written press materials; electronic press kit production; talent relations for press interviews/junkets/in-store signing appearances; execution of large-scale publicity events/stunts; social media content.

Managed multiple PR agencies (US/Canada) on average of 40 projects annually; maintained working relationships with Hispanic/Urban, College Marketing, Gay Lifestyle, Faith-based, Grassroots/Street Teams and Field Publicity/ Promotions agencies on select campaigns.

Executed broad-reaching million-dollar PR campaign for Alvin and the Chipmunks, the #1 top-selling family DVD of 2008; developed concept and produced 12-city promotional “Get Munk’d Tour” musical stage show tour.

Worked in tandem with TV publicity teams to simultaneously launch network premiere/DVD releases for “24,” “It’s Always Sunny in Philadelphia,” and “The Shield” with red-carpet premiere events & talent interviews/tours.

Coordinated unit publicity efforts for in-house produced DVD Premiere feature films.

Liaised with trade & consumer media to develop story opportunities to reinforce the studio’s leadership position within the industry; developed strategy/messaging for the launch of the Blu-ray Disc and Digital Copy formats.

Synergized across all News Corp. divisions to promote product releases including Fox Theatrical Releasing (plus independent specialty film units Fox Searchlight, Fox Walden, Fox Atomic), Fox Broadcasting Company, Fox Cable Networks, 20th Century Fox Television Studios and Fox Licensing & Merchandising; collaborated with outside distribution partners including Playboy, E! Television, CBS Television, USA Network and Scholastic.

Implemented design and maintenance for division’s first online media guide (www.foxpressroom.com) and launched online screening room program for media reviewers.

THE WALT DISNEY STUDIOS March 2005 – October 2005

Publicity Consultant, Home Entertainment

Managed national print media outreach/pitches for all Disney/BVHE titles; handled all industry trade press coverage for studio including product announcements, developing feature/news story angles and coordinating executive interviews; assisted with corporate publicity efforts for studio’s PSP format launch; writing title press releases and corporate deal announcements.

Spearheaded studio’s San Diego Comic Con presence with convention booth space promoting multiple projects and talent autograph appearances/panel sessions along with additional consumer fan conventions throughout the country.

Provided planning support for numerous DVD events/stunts including Mary Poppins 50th Anniversary, National Treasure/St Jude’s Runway for Life and “Lost” Season One in Hawaii.

mPRm PUBLIC RELATIONS April 2000 – March 2005

Director, Publicity – General Entertainment

Strengthened diverse client relations and maintained strong media contacts through comprehensive development and execution of strategic publicity and promotional campaigns for top-level home entertainment projects, working with most major entertainment studios including Disney/Buena Vista, Warner Bros., New Line, Universal Studios, DreamWorks, Sony/Columbia Tristar, Lionsgate, Anchor Bay, Showtime, Artisan and Big Idea Productions.

Managed publicity team of 8-10 staff; provide direct report evaluations; led proposal development for new clients.

Additional corporate clients included commercial animation studios Wild Brain and Sony Pictures Imageworks, cable programming networks Sundance Channel, American Movie Classics, Toon Disney and In Demand PPV, and live events such as the L.A. County Fair, IFC’s Independent Spirit Awards, Gumball 3000, Comedy Central’s American Comedy Awards and Muhammad Ali’s 60th Birthday Celebration (CBS).

SSA PUBLIC RELATIONS May 1995 – April 2000

Account Director

Developed extensive publicity campaigns for range of clients including home video production & distribution companies, national network & syndicated television programming, international & domestic film and television distribution companies, book publishing, infomercial/direct response corporations and event management.

Created detailed press materials/kits, corporate backgrounders and pitch letters; coordinated publicity photo shoots; orchestrated creation of on-air promotional materials; scheduled talent broadcast media satellite tours; organized publicity strategy and client materials for all international and domestic trade markets.

Education

California State University Northridge - Bachelor of Arts Degree in Communications

Contact this candidate