Sales Executive Medical

Anna S. Cohen, HAS, BC-HIS, RN

**** ******** ****, **** *****, Florida 33433 Cell: 561-***-****

********@*****.***

Qualification Summary

Senior executive with repeated success in strategically managing teams of up to 125 staff, driving profitability and bottom line performance. Producer and host of complementary medicine TV series. Diverse and extensive clinical experience as an RN/BSN and Hearing Aid Specialist for over 15 years. Excellent communicator with proven track record of mentoring, growing, and inspiring people who are accountable, deliver and maintain best practices. Possess a positive disposition, self-driven, and tireless attention to detail.

Servant leader with exceptional ability to develop strengths and bring out the best in others

Articulate presenter, delivering hands on workshops and medical training for professionals from 0-200 people

Medical Retail Management; Forecasting, Budget Management; P&L Management

Professional Experience

WS Audiology

Sr. Sales Director; Integration of Acquired Businesses while ensuring growth Nov 2016- Dec 2019

Responsible for sales, P&L and successfully achieved budgets of $2.0 -2.5 M /month

Ensured compliance of best practices

Maintained alignment with all depts. including training, marketing, finance, HR, IT

All American Hearing/Starkey Laboratories/Nu-Ear July 2006 – Nov 2016

Regional Sales Director, FL, TN, AL / National Account Manager/ Open House Rep Nationwide

Clinical Mentor, provided hands on sales and clinical training, ensured adherence of best practices.

Awards: 2007 - Nu-Ear Award for building successful employee recruiting system for hearing aid retail stores

2013 - Highest Regional Revenue Award at Global Business Awards

2014 - Highest Regional ASP Award at Global Business Awards

2015 - Hero Award for successful Tele-hearing nationally

Delray Medical Center & Pinecrest Rehab Hospital, Delray Beach, FL Sept. 2001- 2006

Marketing Manager

Created collaterals, developed marketing budgets and plans. Editor for campus newsletters and Official

Spokesperson. Gained extensive and unprecedented media attention for facilities:

Managed PR that resulted in features on ESPN, Ch. 5 news (NBC), Ch. l 7, FOX national news, Ch.12 news, Fox 29 news. Secured PRH Award for Best Rehab. In South Florida from Florida Medical Business.

Healing Medicine Enterprises, Boca Raton, FL Jan. 1991 - 2001

President

Secured the North Broward Hospital District as a key sponsor for integrative medicine workshops.

Developed, coordinated and marketed workshops, presentations and conferences including:

Health and well-being workshops and conferences for the lay public, doctors and health care professionals

Producer and host: Comcast Television Health Series entitled A Better You focusing on complementary medicine.

Founder, 1985-1992

Hillel Day School, Boca Raton, Florida

Founder of private elementary school. Opened with 35 students and current enrollment is 700. Involved with all aspects including: budgets, fund raising, advertising, and hiring staff

Mount Sinai Medical Center of Greater Miami, Miami Beach, FL

Charge Nurse and Educator

Voted “Nurse of the Year” for being the most outstanding nurse on the unit at Mount Sinai Medical Center

Authored articles published in The Journal of Critical Care and Nursing Management

In charge of medical, surgical, orthopedics, pediatrics and arthritis. Created and organized first hospital equipment fair.

In-service Educator – Presenter and trainer for all medical staff. CPR instructor and Advanced Cardiac Life Support Instructor. Member of the Cardiac Arrest team.

Education

BC-HIS; Licensed Hearing Aid Specialist - Florida and California

Bachelor of Science in Nursing, University of Miami, Coral Gables, Fl

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