Public Relations and Events Specilist
Resume:
LEILA HACK
**** *********** ******, ***. ***
Washington, D.C. 20008 Results Driven Communications Specialist Telephone: 202-***-**** and Event Planner
Email: *****.******@*****.***
PROFESSIONAL PROFILE
Very accomplished PR & Events Specialist with significant experience in diverse and high visibility roles; Extensive background in luxury retail management and client relations; Speaking fluent and accent free English as well as the holder of advanced degrees (Master of Arts) and a (Bachelor of Arts) in Management and Public Relations. Significant accomplishments with respect to Public Relations and Sales and challenges associated with a variety of events; Hands on experience relating to planning, implementing and managing complex programs and situations; Strong Negotiator; Problem Solver; Excellent Communicator who can work collaboratively or independently; Multi-Lingual:
English – Fluent
Russian – Native
French – Conversational
Arabic – Conversational
CORE COMPETENCIES
Development and Implementation Skills Event Planning and Management Strong Presentation and Problem Solving Skills Creative Thinker/Meticulous Editor Troubleshooting and Problem Solving Very Strong Negotiator Project and Content Management Strategic Planning
Multi Lingual (English, Russian, French, Arabic) Social Media Familiarity EDUCATION
Moscow State University Institute of International Relations, Moscow, Russia Degree: MASTERS/Arts: Management with command of foreign languages – 2016 Honors: (GPA – 3.4)
Moscow State University Institute of International Relations, Moscow, Russia Degree: BACHELOR/Arts: Public Relations – 2014
SELECTED COURSES IN MAJOR
Media Planning
Marketing Research and Situational Analysis
Modern Press Service
Public Relations in Business
Communications in Art Industry
Branding
EXTRACURRICULAR ACTIVITIES
Head of the Student Public Relations and Advertising Club: Founded an annual Public Relations Conference for Five Hundred (500) participants; Model UN Participant; Tennis Team LEILA HACK
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PROFESSIONAL DEVELOPMENT
Wentworth Gallery, Bethesda MD
Gallery Director: 10/2018 – 02/2020
Manage gallery operations: set and achieve sales goals, coordinate product placement with merchandiser, lead and train staff
Prepare monthly art events including budget planning, catering, event promotion and celebrity/artist accommodation
Build strong trustworthy client relations, help form personal art collection over time, accompany during sponsored reward trips
Deliver sales presentations for over 200 diverse artists including art legends and rock stars, such as Paul Stanley, Ric Ocasek and others.
SELECTED ACCOMPLISHMENTS INCLUDED:
Achieved highest single person sales during tenure at Def Leppard 2019 tour in Las Vegas
Directed 11 monthly art shows and meet-the-artist events in 2019 CleanChoice Energy, Washington D.C.
Sales Specialist: 08/2018 – 12/2018
Generate leads and brand awareness through customer engagement
Establish, develop, and maintain positive business and customer relationships
Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
Excellent presentation skills and the ability to expertly articulate product features and benefits Russian Railways Company, Moscow, Russia
Public Relations/Event Manager: 11/2016 – 11/2017
Built creative ongoing and one-off projects/events, conducted and delivered research, managed event logistics and on-site coordination
Regularly collaborated with local festivals and music bands on organizing public events such as art exhibitions, concert and lectures
Maintained a corporate database and analyzed accomplishments to identify growth opportunities
Coordinated on-property visits from media and conducted press tours MEDIA RELATIONS
Managed relations with television producers and reporters to secure company’s news coverage and served as the primary point of contact for incoming media calls
Responded to daily general press inquiries, including requests for interviews with company experts
Drafted and coordinated engaging and effective press materials covering 348 railway stations, composed presentations to media representatives
Created promotional messages and position statements to promote company’s events and public relations work based on the company’s objectives
LEILA HACK
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SELECTED ACCOMPLISHMENTS INCLUDED:
In 2017, orchestrated a project with Google Streetview resulting in 360 degree footage of the 14 – best railway stations published on Google Maps
Received a promotion to Lead Specialist in February 2017 (after only 3 months of employment)
Executed up to 5 events each month
Organized a public event with performance of a symphonic orchestra of 60 musicians with coverage by at least 20 media sources
Runwayday.com Lifestyle Blog, Moscow, Russia
Managing Editor/Public Relations Manager: December 2015 – September 2017
Organized an annual public question and answer meet-up with blog followers
Maintained client’s web pages
Wrote and edited high content quality bilingual advertising stories, interviews and blog posts for multiple platforms, including social networks and client website
Produced media kits, marketing emails and collaborated with press on creating content SELECTED ACCOMPLISHMENTS INCLUDED:
Initiated and started video lectures
Established partner relations with more than 25 sponsors ADDITIONAL RELEVANT EXPERIENCE:
Freelance PR agent and producer for artist Olga Kolegova (@loyakolegova) whose work is now on display at International Art & Framing Gallery in Washington DC SELECTED AWARDS/RECOGNITION:
Won a competition to be a member of “Young Talents” Club at Russian Railways Company – Members of the Club represent the Company on a global stage
SELECTED WORKSHOPS/SEMINARS
Participant in the World Festival of Youth, Sochi, Russia – 2017 Professional Communications and Etiquette Boot Camp, Moscow, Russia – 2017 SELECTED VOLUNTEER/COMMUNITY WORK
BYT/Leave it All Behind event at the Renwick Museum, Washington, D.C. – 2018 EXCELLENT REFERENCES AVAILABLE UPON REQUEST
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