Social Media Marketing

Alexis Escobar

******.*******@*******.***.*** 407-***-**** 3742 Manteo Cir. Orlando, FL 32837

PROFESSIONAL EXPERIENCE

Digital Hilton Grand Marketing > offers Put Vacations in in charge the Analyst form of of managing email marketing the weekly campaigns. development, planning, and implementation of standard November mini 2019 vacation - Present

> touch. Work with Database Marketing team to understand and request lists/volume for each campaign and email

> needed. Orchestrate Also work and manage with Branding the development & Creative of to campaign communicate creative and – implement used Photoshop direct marketing to optimize practices creative in as our creative > Contribute for more campaign in-depth status projects. updates in the form of open, click-thru rates & opt-outs, email deliverability reports, and > Manage action and plans work regularly on business to marketing software’s leadership. like Wrike, Azure and Workfront to set up and keep track of campaign details. > Work with Campaign Managers to manage campaign calendar and create subject lines & pre-headers for each touch. > Test and roll out new email campaigns to contribute to monthly package goals. Digital Hilton Grand Marketing > form Help Vacations of manage email Intern marketing the weekly campaigns. development, planning, and implementation of standard January mini vacation 2019 – November offers in the 2019

> 24,Assist 000 and in the stretch contribution goal of 30,of 000 raising in which yearly 21,packages 703 packages from 6,were 000 to contributed 31,534 YTD; through exceeding our email both our channel. initial goal of

> in Coordinate order to increase with Hilton sales Worldwide for mini vacation to create packages. and place global web placements such as banner ads on Hilton.com Marketing > > Mock-Document Intern up emails, and test landing email pages, campaigns promo to tiles ensure and code creative and offer to optimize have been campaigns. designed as August requested. 2018 – January 2019 Hilton Grand Vacations

> Program”, Worked on an partnerships exclusive program for HGV for by Hilton adding timeshare Andretti owners Indoor to Karting receive & discounts Games to the on local “Grand food Experiences and entertainment. > Revised the resort guest discount card by adding a QR code to help generate traffic to the landing page.

> seating Performed the Japanese a market market analysis who across travel several to Hawaii airlines to be to able determine to partner which with had one. a higher competitive advantage Marketing > that Performed Intern require customers a competitive to go analysis on a sales across tour. other timeshare companies analyzing marketing May timeshare 2018 – packages June 2018 Reason Marketing Agency

> posting/Executed scheduling, and managed and copywriting client social on media Instagram. strategy including community management, content planning, content Social Media > > Created Worked Intern and on software’s executed email such as marketing Shopify, Unbounce components & Zapier detailed for in Ecommerce client marketing websites. plan. August 2017 – December 2017 Moxe Marketing Agency

> > Assisted Created & with edited social content media for campaign social media management and email on marketing Instagram, campaigns. Facebook & Twitter.

> Monitored & ran analytics on client social media platforms. CERTIFICATIONS & SKILLS

> Specialist Certified by Social Digital & Community Marketer Manager, Email Marketing Specialist & Ecommerce Marketing

> > Google Business Analytics Systems: Certified Workfront, Wrike, Azure

> > Social Photoshop, Media Illustrator, & Email campaign InDesign management & Microsoft Office knowledge

> > Social Market Media research Platform knowledge on Instagram, Facebook, Twitter & Pinterest

> SEO

EDUCATION

Bachelor University of of Science, Central Business Florida Administration August 2019