Digital Marketing Manager

PhD Stanisław Karwowski

Address: Poznań, Poland

E-mail: *********.*********@**.**

Telephone:+48-502-***-***

PROFESSIONAL EXPERIENCE

2019.05.06 - Global Digital Manager/Global Digital Head, Selena Marketing International

- end-to-end responsibility for developing Group (15 markets) digital strategy and digital marketing. Implementaiton of full marketing stack: e-Commerce, websites, analytics, social listening, CRM, marketing automation, database. Managing a team of Global digital project managers and local experts. Financial responsibility for Global digital budget 2016.12.01 – 30.04.2019 Cluster Multichannel Marketing Manager & Channels Expert, GSK Development of multichannel marketing strategy and tactics for 7 Nordic markets (NO, SE, DK, FI, EE, LT, LV). Managing omnichannel marketing campaigns & digital roadmap 2015.06.01 – 30.11.2016 Digital Delivery Lead, GSK – deployment and launch of digital marketing stack in GSK local subsidiariess, including websites, mass email, webinar, CRM, live chat, database and managing their digital transformation 2012.08.02 – 31.05.2015 PMO Lead, Atos – managing multiple IT projects and programs delivery 2005.10.01 – 22.05.2015 Assistant Professor, Kazimierz Wielki University 2006.09.01 – 30.04.2008 Export-import coordinator, Precyzja-Technik Sp. z o.o. 2010.09.01 – 2011.04.30 coordinating marketing & international sales activities, including fair trades, industry events, trainings, online promotion

2003.10.15 – 2004.04.15 Sales Consultant, JDJ Bachalski – US Work & Travel program sales EDUCATION

2015.03.06 – 2016.12.12 Master of Business Administration, Leon Kozminski University 2000.10.01 – 2005.06.21 PhD, Applied Linguistics Kazimierz Wielki University 2014.04.05 - 2014.06.21 Project Management, Atos PM Academy 2013.10.01 - 2014.06.21 Project Management studies, WSB School of Banking 2005.10.01 – 2006.06.30 Journalistic studies, Kazimierz Wielki University MAIN COURSES

2018.03.19 – 2018.03.20 Facebook Marketing PRO

2018.03.14 – 2018.03.14 LinkedIn Marketing + SlideShare 2018.02.05 – 2018.02.06 Google AdWords Pro

2016.12.19 – 2016.12.19 Internet revolutions training from Google 2014.12.01 – 2014.12.03 P3O, Axelos

2014.04.21 - 2014.04.22 Virtual Teams Management, DOOR Group 2014.04.02 - 2014.04.04 Presentation Techniques, DOOR Group 2014.03.17 - 2014.03.18 Influencer, DOOR Group

2013.08.19 - 2012.08.21 Prince 2 Foundation, Axelos 2007.08.20 – 2007.08.24 Managing sales and bus. relationships on local & int. markets, ECG

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