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Social Media Marketing

Durban, KwaZulu-Natal, South Africa
August 01, 2020

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SCHOOLING Matric Senior Certificate

Highest Grade Passed

Grade 12


Name of School Port Shepstone High School

Year Passed 2008 Subjects

English, Mathematical literacy, Life

Sciences, isiZulu, Visual Arts, Dramatic

Arts, and Life Orientation

Surname Shange

First Name(s) Bongekile

Postal Address P. O Box 2259, Port Shepstone, 4240 Cell phone




Province Gauteng

Gender Female Race African

Identity Number 881**********

Valid Driver’s license Valid Code(B) 8

Home Language IsiZulu

Preferential language (s) English

Personal knowledge and


Marketing, Media, Leadership, Computer Literacy, Internal control procedures, Problem solving, Verbal communication, Budget process and Report writing.

Computer Skills

Microsoft packages :MS excel, MS Power Point, MS Word and the internet Leisure Interest

Reading, Listening to music and Watching Theatre productions. Strengths

The ability to work in a group and individually, follow instructions, follow and implement procedures and processes then apply appropriately, good social skills, loyalty, knowledge in the public and private sector, innovation, willing to work extra hours, hardworking, vigilant and alert.

Short Courses Attended


NOSA ( First Aid Assistance) 2019


Obtained Qualification Institution

Completed – Bachelors in Social Sciences Degree(Management and Communications)


Currently Studying : Media Honours

University of KwaZulu-Natal


Media and Marketing

University of South Africa(



Current Employer : Mustard Seed Relationship Marketing Position : Marketing Coordinator

Period : 1 November- present


Defining and managing your brand. This involves defining who you are, what you stand for, what you say about yourself, what you do and how your company acts. This, in turn, defines the experience you want your customers and partners to have when they interact with you.

Conducting campaign management for marketing initiatives. Marketing proactively identifies the products and services to focus on over the course of your sales cycle, and then produces materials and communications that get the word out.

Producing marketing and promotional materials. Your marketing department should create the materials that describe and promote your core products and/or services. They should be kept up-to- date as those products and services evolve.

Creating content providing search engine optimization for your website. Your website is often the first (and possibly the only) place people go for information about you. Your marketing department will be responsible for keeping Web content current, while also working to ensure your site comes up quickly when someone searches for your type of business.

Monitoring and managing social media. Marketing should contribute to, manage and maintain your social media pages. It should also manage accounts and carefully watch what’s being posted about you online.

Producing internal communications. Your employees need to understand your company, its values, its goals and its priorities. Marketing is often responsible for employee communications through a newsletter and/or intranet.

Serving as media liaison. When your company is cited in the media, a member of the marketing department often acts as spokesperson for your company, or guides executives in how to respond to media queries.

Conducting customer and market research. Research helps you define target markets and opportunities and helps you understand how your products and services are perceived.

Overseeing outside vendors and agencies. Marketing is typically responsible for selecting and managing the agencies and vendors who produce marketing materials and or/provide marketing support. These may include ad agencies, print vendors, PR agencies or specialists, Web providers, etc.

Previous Employer : Newsclip Media Monitoring Company Position : Media Assistant

Period :01 August 2019- 01November 2019

Purpose of the job

To monitor the media


Performing administrative duties

Developing and maintaining strong relationships with media outlets.

Seek and sort media kits and publications.

Organize tear sheets and media agreements.

Manage billboard agreements for out-of-home inventory.

Create and send traffic instructions for out-of-home broadcast, print and online orders.

Support routine management of agencies, merchants and vendors.

Support media group with administrative functions and extend internal support.

Support Media Buyers to reach budget goals.

Research time periods were station ran wrong tape and act suitably.

Check with station contacts to purchase more air time.

Draft booking sheets for new media buyers.

Set up and maintain media partner relationships.

Field telephone calls and meeting requests from media representatives.

Develop media suggestions.

Issue media insertion orders.

Support post-buy analysis and reconcile media invoices.

Allocate articles collected

Follow procedures and apply

Previous Employer : Newsclip Media Monitoring Company Position : Media cutter

Period :01 March 2015- 01 August 2019

1. Gather information

2. Collect the relevant information and data for our clients 3. Make the information is accurate

4. Meet targets given

5. Collect the information using mediums such as newspapers and magazines 6. Make sure that the correct information is given to the correct client 7. Allocate articles collected

8. Follow procedures and apply

Previous Employer : Black Leopards Football Club

Position : Marketing Assistant (contract employee) Period : 01 February 2013- 31 March 2014

Purpose of the Job

To assist the marketing manager

Compiling and distributing financial and statistical information such as budget spread sheets

Analysing questionnaires

Analysing and writing reports, company brochures and similar documents

Organising and hosting presentations and customer visits

Assisting with promotional activities

Visiting customers/external agencies

Helping to organise market research

Assist with advertising, market research, production, sales and distribution Previous Employer : Philip Morris

Position : Promoter

Period : 01 April 2009-31 December 2012

Purpose of the Job

To provide brand awareness

Create awareness about a brand

Sell the brand

Meet targets

Exchange knowledge to customers about the brand


Name(s) Contact details Organisation Position held Mrs Melissa


Tel: 079-***-**** Mustard Seed Marketing

Marketing Coordinator

Mrs Marina


Cell: 084-***-****

Newsclip Media


Manager ( Media


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