Manager Marketing
Resume:
REGINO VILLANUEVA
Marketing Campaign Specialist (1 year 7 months)
Financial Times Electronic Publishing Phi., Inc.
+63-966******* ***.**********@*****.*** PHP 30,000 Calamba City, Calabarzon & Mimaropa
Experience
32 years of total experience
Feb 2015 - Aug 2016
(1 year 7 months)
Marketing Campaign Specialist
Financial Times Electronic Publishing Phi., Inc. Calabarzon & Mimaropa, Philippines
Industry
Printing / Publishing
Specialization
Marketing/Business Development
Role
Marketing Executive
Position Level
Non-Executive
Monthly Salary
PHP 41,000
- Execute end-to-end marketing campaign request using company current technolgy i.e: Apteco Faststats, Amazon Redshift and Aginity.
- Guide and suggest to stakeholders on how to improve audience targeting to maximize intended marketing outcome.
- Ensure each request handled adhere to QA guidelines and documents.
- Meet metrics set by management
- perform other task from Management such as performance analysis of campaigns.
May 2014 - Oct 2014
(6 months)
Techinical Support Specialist - Chat
IBM Business Services, Inc. - Citibank Account Calabarzon & Mimaropa, Philippines
Industry
Banking / Financial Services
Specialization
Customer Service
Role
Customer Service - General
Position Level
Non-Executive
Monthly Salary
PHP 23,000
- Provide computer and mobile techinical support to internal Citigroup employment through chat channel.
- Meet set metrics such as AHT etc set by management
- Meet quota in terms of number of successful chat resolution in a given period.
Aug 2011 - May 2013
(1 year 10 months)
Database Marketing Strategist
Harte-Hanks Philippines Inc.
Industry
Call Center / IT-Enabled Services / BPO
Specialization
IT/Computer - Network/System/Database Admin
Role
IT Executive/MIS
Position Level
1-4 Years Experienced Employee
Monthly Salary
PHP 40,000
Assigned to the BAO COGNOS Framework
Coordinate and communicate with assigned Framework Demand Program Professionals (DPP) on the best way to execute their campaigns in UNICA.
Propose best ways to target/pull desired audience for the campaigns to the assigned DPP using UNICA or QMF or Brio.
*Serves as the Data expert during Team Calls with Framework Marketing Team.
*Leverage the use of Analytic Models: Propensity to Buy, Propensity to Validate Models with the assigned Framework DPP
*Adheres to best practices/standards in executing Campaign Flowcharts.
*Presented to IBM DbM Community US Suppressions Analysis.
*Presented to HH DbM Community a streamlined standard way of performing Customer Requests that contain Federal Data.
*Has had advanced training in IBM UNICA
*Has Intermediate knowledge of SQL
*Has Intermediate expertise in using Brio
*Has intermediate knowledge of QMF
*Has beginners knowledge of COGNOS Framework Manager
*Mature, driven, competitive and fast learner and highly trainable individual.
2007 - Oct 2007
(10 months)
Data Execution Strategist Team Captain
Telus (formerly Ambergris Solutions, Inc.)
Industry
Call Center / IT-Enabled Services / BPO
Specialization
IT/Computer - Network/System/Database Admin
Role
Supervisor/Team Lead
Position Level
Supervisor / 5 Years & Up Experienced Employee
Monthly Salary
PHP 42,000
Assigned to the Harte-Hanks/IBM Data Services
Center Account.
Heads a team of 9 Data Execution Strategists
handling US Standard Time shift..
Second escalation point for Customers.
Provide Data Execution Strategy solutions services
to assigned framework: i.e provide
consultation/guidance on approach, best data source,
and perform actual market intelligence data extraction
using Hyperion Brio or QMF.
Enter program and campaign setup and loading to
CRM Siebel for the client.
Formalize processes and update best practice
knowledge base for cases situations outside of
normal/mutually accepted process by HH and IBM.
Ensure that the team complies with customer and
company data security, confidentiality policies.
Ensure that the team meets established standard
processes, SLA and metrics individually and team-wise
Coach/mentors subordinates on their weaknesses
and strengths
Perform administrative tasks like daily
attendance/breaks monitoring, weekly and monthly
team status reports.
Make sure that team skills, tools and other
resources are up to date and that training is provided
when needed
Coordinates with direct customers and IBM team
counterparts
Member of the Harte-Hanks Team Leader Council
composed of team leaders/captains from all the different
Harte-Hanks centers world-wide.
Feb 2006 - 2007
(11 months)
SMB Team Captain
Telus (formerly Ambergris Solutions, Inc.)
Industry
Call Center / IT-Enabled Services / BPO
Specialization
IT/Computer - Network/System/Database Admin
Role
Supervisor/Team Lead
Position Level
Supervisor / 5 Years & Up Experienced Employee
Monthly Salary
PHP 40,000
Assigned to the Harte-Hanks:IBM data Services center Account.
Heads the Small Medium Business Unit of the IBM Data Management Services account.
Headed 10 targeters.
Second escalation point for Customers.
Perform targeting requests when required: Perform actual data pull using Hyperion Brio or QMF and doing Program/Campaign set-ups and loading to CRM Siebel for the client.
Ensure that the team complies with customer and company data security, confidentiality policies.
Ensure that the team meets established standard processes, SLA and metrics individually and team-wise
Coach/mentors subordinates on their weaknesses and strengths
Perform administrative tasks like daily attendance/breaks monitoring, weekly and monthly team status reports.
Make sure that team skills, tools and other resources are up to date and that training is provided when needed
Coordinates with direct customers and IBM team counterparts
Member of the Harte-Hanks Team Leader Council composed of team leaders/captains from all the different Harte-Hanks centers world-wide.
Initially was hired to be a regular targeter but after training, I was identified/selected to be one of 4 team leaders.
Created a Process Map cheat sheet that was adopted by other Harte-Hanks centers (namely Shanghai, China and Sao Paolo, Brazil)
Oct 2004 - Sep 2005
(1 year)
Data Center Operations Consultant
Prime@Tech
Industry
Consulting (IT, Science, Engineering & Technical)
Specialization
IT/Computer - Network/System/Database Admin
Position Level
Supervisor / 5 Years & Up Experienced Employee
Monthly Salary
PHP 30,000
- Assigned to Avon Philippines Manufacturing, Inc.
- Night time batch processing requirements (MACPAC, Manugistics, and other in house developed systems)
- Operate AS/400, Unix boxes and Windows servers.
- Meet SLAs and KPI set by the Department.
- Serve as first level support of users in the Philippines, Indonesia and Vietnam.
- coordinates with Global IT support on big problems.
Monitoring and reporting of branch IT data submission policy compliance.
- Data Center housekeeping.
- Data Backup and Reports production/distribution to end users.
Nov 1998 - 2000
(1 year 2 months)
Information Technology Supervisor
Allstate Life Insurance Company of the Phils, Inc.
Industry
Insurance
Specialization
IT/Computer - Hardware
Role
Supervisor/Team Lead
Position Level
Assistant Manager / Manager
Monthly Salary
PHP 36,000
Duties:
- In charge of all Information Technology related matters.
- System Administration of company network consisting of 1 AS/400, 70 standalone PC, 1 MS
Exchange Server. PABX system and IVR.
- IT Asset procurement and management, Software Licenses management and IT vendor relations.
- Data Center security, housekeeping, management and backup performance and storage
management.
- Lead all IT systems project initiatives.
- Reports directly to VP for Operations.
- Has two subordinates (one programmer and 1 operations staff)
Accomplishment:
Y2K readiness, Network Infrastructure and e-mail system, Installed LifeAsia/400 with vendor counterpart, Documented IT Standards Policies and Procedure/Disaster Contingency Plan.
Reason for leaving:
Company closed their International operations.
Jan 1998 - Jul 1998
(7 months)
International Marketing Manager
Warner Music Philippines National Capital Reg, Philippines
Industry
Entertainment / Media
Specialization
Marketing/Business Development
Role
Brand Management
Position Level
Assistant Manager / Manager
Monthly Salary
PHP 30,000
Duties:
Brand/Product Marketing Management of all US Labels: ATLANTIC, REPRISE, EAST WEST etc. Reports to Sales & Marketing Director, with one subordinate.
Accomplishment:
My dept. constituted 95% of sales, and we made "The Corrs" a big hit (sold 80,000 units plus).
Successfully released Madonna "Ray of Light" album and "City of Angels" soundtrack where I did a joint Venture with Warner Picture to coincide with their movie release. "Rain of light" and "City of Angel" went platinum in no time.
Reason for leaving:
Change in Top Level Management - (Managing Director, A&R Director and Sales & Marketing Director left the company)
Apr 1996 - 1997
(9 months)
Strategic Label Manager
Sony Music Entertainment Company of the Phils.,Inc
Industry
Entertainment / Media
Specialization
Marketing/Business Development
Role
Brand Management
Position Level
Assistant Manager / Manager
Monthly Salary
PHP 22,000
Duties:
Brand and Product marketing management of Sony Dance Pool, Classical, Compilations.
Accomplishment:
My label contributed 12% of sales.
Released the local produced compilation album entitled "Spiral Staircase Revisited" where I asked for all publishing permissions in order to release them.
Reason for leaving:
Father got sick and needed my full attention.
1995 - Apr 1996
(1 year 4 months)
MIS Specialist
Sony Music Entertainment Phils., Inc.
Industry
Entertainment / Media
Specialization
IT/Computer - Network/System/Database Admin
Role
System Administrator
Position Level
Supervisor / 5 Years & Up Experienced Employee
Monthly Salary
PHP 18,000
Duties:
In charge of all IT matters. Reports to the Chief Financial Officer
Accomplishment:
Established the company network, & implemented the Sales Distribution System & JDE.
Reason for leaving:
Promoted to Strategic Label Manager
Sep 1992 - 1994
(1 year 4 months)
Head - Information Technology Center
Coca-Cola Bottlers Philippines, Incorporated
Industry
Manufacturing / Production
Specialization
IT/Computer - Hardware
Role
Supervisor/Team Lead
Position Level
Assistant Manager / Manager
Monthly Salary
PHP 17,500
Duties:
Incharge of Corporate computer education & training, New technologies assessment & evaluation, and Helpdesk/Technical Support.
Accomplishment:
Established first company network. Prepared boardmeeting presentations. Established IT newsletter.
Reason for leaving:
Planned to put up new business with friends... (after I resigned... the said plan... just remained a plan)
Nov 1991 - 1992
(2 months)
Computer Facilities Planning and Ops. Specialist
Coca-Cola Bottlers Philippines, Incorporated
Industry
Manufacturing / Production
Specialization
IT/Computer - Hardware
Role
Technical Support
Position Level
1-4 Years Experienced Employee
Monthly Salary
PHP 15,000
Duties:
AS/400 Data Center management. Shift supervision. AS/400 connectivity issues. Computer inventory & logistics. AS/400 security & H/W & S/W administration.
Accomplishment:
Initiated the following: MIS Disaster Recovery Plan, Computer H/W Logistics/Distribution System.
Reason for leaving:
Promoted to HEAD-INFORMATION TECHNOLOGY CENTER
Jun 1988 - 1991
(2 years 7 months)
Systems Operator
Coca-Cola Bottlers Phlippines, Inc.
Industry
Manufacturing / Production
Specialization
IT/Computer - Hardware
Role
Technical Support
Position Level
Fresh Grad / < 1 Year Experienced Employee
Monthly Salary
PHP 8,000
Duties:
Systems Operations of AS/400 and System/36, Report generation and distribution, Performance of regular system backups. Equipment maintenance. Data Center housekeeping.
Accomplishment:
None
Reason for leaving:
Promoted to COMPUTER FACILITIES PLANNING & OPERATIONS SPECIALIST
Education
1986
University of the Philippines at Los Baños
Bachelor's/College Degree in Mathematics Philippines
Major
Statistics
CGPA
0.0 / 100.0
1981
University of the Philippines Rural High School (Los Baños)
Agriculture/Aquaculture/Forestry Philippines
Major
General Education
CGPA
0.0 / 100.0
Skills
Intermediate
Computer Training, Pascal, Ethernet, LAN, SQL, OS/400, Windows 95/98, Adobe PhotoShop
Basic
TCP/IP
Languages
Proficiency level: 0 - Poor, 10 - Excellent
Language
Spoken Written
Filipino
10 10
English
9 10
Jobstreet English Language Assessment (JELA)
Date Taken
19 Dec 2013
Score
38/40
Additional Info
Expected Salary
PHP 30,000
Preferred Work Location
Anywhere in Philippines
Other Information
Fast learner.
Highly computer savvy.
Skilled in Brio, QMF, SQL, AS/400 operations/administration and networking.
Excellent people handling skills.
Awards
None
Personal Strengths
People handling/management and customer service
orientation.
AS/400 operations and administration. MSOffice, Lotus
Software, NT and Novell administration. PC minor
troubleshooting and assembly. Music Marketing, Ads
placement, PR and A&R work.
Other Languages
English, Filipino, and one Philippine dialect called
Pampanggo.
About Me
Gender
Male
Age
55 years
Telephone Number
Address
Bayani Compound, Purok 1, Barangay 1, Crossing, Bayani Compound, Purok1, Barangay1, Crossing, 4027, Calamba City, Calabarzon & Mimaropa, Philippines
Nationality
Philippines
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