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Social Media Marketing

Bakersfield, CA
July 31, 2020

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Kristen Mauricio

Recently graduated from University of California, Santa Cruz with a Bachelor’s degree in Psychology. Seeking an opportunity in marketing and public relations to showcase the skills I have gained throughout my experience in working with the community. Highly driven and skilled in leadership, multitasking, communication, and social media.

11410 Trabancos Drive

Bakersfield, CA 93311



Philanthropy Director — Kappa Alpha Theta at UC Santa Cruz DECEMBER 2018 - DECEMBER 2019

● Assisted the Chief of External Affairs in managing our chapter’s social media accounts (Facebook, Twitter, Instagram, & YouTube).

● Edited pictures to post, designed graphics for fundraisers, and made sure the members of our chapter were representing us in an appropriate manner.

● Planned several fundraisers with my own committee while working with a large budget to successfully help raise money for CASA

(Court-Appointed Special Advocates), a national association that helps advocate for children in foster care.

● Designed t-shirts to sell, along with graphics to post on stories for advertising events.


Social Media, Life Satisfaction, & Mood — Research Study

● Conducted a research study at UC Santa Cruz to find out how one’s usage of social media apps affects life satisfaction and mood.

● Studied analytics of the most popular social media apps of 2018, such as Facebook, Instagram, and Twitter.

● Created Twitter and Instagram accounts for participants to use for their pleasure.

Feed Kern Kids — Public Awareness Campaign

● Created a public service announcement video, along with a website and other social media handles, about childhood food insecurity with a project team.

● Presented this PSA video to schools all over our community, as a YouTube ad, and as a local television commercial.

● Received the opportunity to travel to Orlando, Florida to present our project in front of judges for a national health science competition.


University of California, Santa Cruz — B.A. Psychology, Minor in Biology

SEPTEMBER 2016 - JUNE 2020

Concentration in Industrial/Organizational Psychology


Industry Knowledge:


-Community Outreach


-Event planning



-Social media + analysis


Interpersonal Skills:

-Attention to detail



-Critical thinking

-Emotional intelligence




-Problem solving

-Public speaking


-Time management

Tools & Technologies:

-Adobe Creative Cloud

-Google Suite

-Microsoft Office

-Facebook, Instagram,

Twitter, LinkedIn


-English (Fluent)

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