Social Media Relations

SIERRA N. SNYDER

239-***-****; *************@*****.***

PROFiLE

An energetic, personable and motivated communicator interested in professional opportunities that allow me to develop, apply, and enhance my skills in strategic communication and public relations. EDUCATION

Morgan State University, Bachelor’s of Science, Strategic Communication EXPERIENCE

Digital & Communications Team Member January 2019 to present Faith in Action Washington, D.C.

● Collaborate and develop strategic communication plans for Faith in Action initiatives

● Track and analyze social media metrics and analytics and assist with website management

● Create daily social media content and materials across all social media platforms Communication Coordination Intern June 2018 to August 2018 U.S. Fish & Wildlife Service Falls Church, VA

● Wrote weekly blogs and articles on “Zeta Days at the Refuge” initiative for the federal website

● Developed communications to promote the national partnership and increase exposure

● Disseminated information to engage diverse audiences about nature and wildlife conservation Special Events Intern February 2018 to May 2018

MSU Office of Student Life & Development Baltimore, MD

● Collaborated and developed a strategic communication plan for “I Love Morgan Week”

● Created flyers and social media posts to promote a wide variety of campus events

● Developed promotional video concepts to encourage school spirit Public Relations Intern June 2016 to August 2016

Mrs. PR Protocol & Associates Upper Marlboro, MD

● Drafted and edited client newsletters; created and managed social media accounts

● Increased user engagement across multiple social media platforms by 30 percent

● Assisted at client events with social orchestration and organizing

● Edited mailing lists and distributed company newsletters through Constant Contact AFFILIATIONS

● SHABACH! Christian Academy Marketing and Communications

● Public Relations Student Society of America

● Zeta Phi Beta Sorority, Inc. Gamma Chapter

HONORS

● Federal Communications Bar Association Scholarship

● First Baptist Church of Glenarden Scholarship

● Morgan State University Dean’s List

I have been a member of Zeta Phi Beta Sorority Inc. for 3 years - Chaplin (2 years) Social Media Chairperson (2 years)

- My responsibilities as Chaplin were to start of each meeting and event with a devotional and prayer. As a Social media chair, I was responsible for the creation of physical and digital flyers for various events. I also managed our Instagram and Facebook pages. As a general member, I participated in countless community service and volunteer activities such as feeding the homeless, canned food drives, letters of love to senior living facilities, coat drives, March of Dimes, Breast Cancer Awareness walks, and more. I was a member of the National Pan Hellenic Council E-board at Morgan State University for one year

- I managed the joint social media account of all 9 active sororities and fraternities on Morgan State's campus. I also worked with other members of the E-board to brainstorm on creative strategies and branding for various events and campaigns.

I was a volunteer at First Baptist Church of Glenarden children's church and the First Baptist Church of Glenarden Empowerment Center for 2 years. I helped supervise children and keep them entertained. At the Empowerment Center, I organized clothes, home and kitchen items and other basic necessities for the less fortunate to collect.

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