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Director of Sales

Deltona, FL
July 30, 2020

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Christopher Smith – Executive Leader *

Forward-thinking executive experienced in providing strategic leadership and advisory for organizations. Demonstrated ability to drive holistic, integrated change across all areas of business operations with a track record of delivering double-digit growth. Leadership background includes over $30M in revenue accountability over career with multi-market oversight. Specializes in conducting business and gap analyses and developing viable action plans to turnaround operations and performance. Highly skilled in vision-building, marketing

& sales, P&L management, turnaround operations, and implementation. Exceptional communicator able to motivate and inspire teams to higher performance.

Professional Skills


Strategic Planning

Organizational Development

Change Management

Channel Development

Business Development

Financial Management

Budgeting and Forecasting

P&L Management

Risk Analysis

Deal Structuring


Marketing & Branding

Operations Management

Process Implementation

Robopac USA (Aetna Group Subsidiary) Accountability: +$3M Direct Reports: 10 Territory: US and Canada Director of Account Management February 2020 – Present Leadership Context: Brought on as a VP track leader to establish a new department with a key focus on improving client engagement and account penetration.


Executed business analysis to assess and augment operational performance; designed and Implemented new processes to streamline performance and create a more cohesive, efficient department.

Managed complete client transition from the sales team to the operations team including client implementation, quality assurance, error resolution, and day-to-day oversight. Universal Packaging & Machinery Accountability: +$10M Direct Reports: 25 Territory: Global I. President/CEO – Orange City, Fl August 2016 – February 2020 Leadership Context: Responsible for rebuilding the company and bring it back to profitable operations. Responsible for setting the strategic vision direction of company with full accountability for operations, sales, management, and planning. Accountability: +$10M Direct Reports: 5

II. Sales & Marketing Director – Orange City, Fl

December 2013 – August 2016

Leadership Context: Responsible for elevating the company sales operations and building the marketing department. Developed annual marketing plan and established branding objectives to support revenue and messaging objectives. Achievements:

Implemented new CRM, built and implemented sales operations to become more streamlined and efficient while improving management capabilities for reporting.

Christopher Smith

Senior Level Manager & Executive

Deltona, Fl 32725 Tel: 386-***-**** Email: LinkedIn: Achievements:

Lowered monthly expenses 8% and increased efficiency by 30%. Raised net profit +10%; increased company equity 3 years in a row while lowering liabilities.

Improved operating cashflow 3 consecutive years; expanded company’s products and service offerings and increased the number of patents; delivered a full 360º transformation of company.

Identified financial trends and reviews financial reports to provide appropriate budget analysis to department managers, finance group, and board of directors.







Before After

Increased Net Profitablity

Christopher Smith – Executive Leader 2

Increased sales +20% over 2 years, expanded client base by more than 17% in 2 years. Ideated marketing strategies related to tradeshows/events, website development, branding, and publications. Petco Inc. – Orlando, FL Accountability: +$2M Direct Reports: 25-35 I. Assistant Store/Sales Manager – Orlando, FL June 2009 – June 2011 Leadership Context: Assisted the general manager in executing and achieving store financial budgets and store operation policy and procedures. Responsible for meeting and exceeding targets for sales, profitability, expense controls, shrink, and reduction of accidents. Achievements:

Improved top-line growth by raising YOY profits by 5 basis points (10% to 15%). Established a strong customer base (increased customer loyalty index (CLI) by 12%).

Created a sales and marketing program for new saltwater department; helped store to position itself for additional revenue and improve its competitiveness regionally.

Recognized by Regional VP and District Manager for customer service and sales performance. Accountability: +$2M

II. Pricing and Inventory Department Manager – Orlando, FL June 2009 – December 2009 Leadership Context: Assisted the general manager in achieving the store’s budgeted sales and profit goals and ensuring that all merchandise is accurately received. Took on ASM role after departure of previous incumbent. Achievements:

Coached sales associates on providing great customer service and in performing their assigned task with efficiency.

Hired and trained all new associates and created weekly staff schedules to maximize efficiency and lower costs.

*Other Notable Role(s)

Department Manager, Circuit City, August 2007 – June 2009 Education

Bachelor of Applied Science – Business Administration & Management, Daytona State College, (Honors) Technology

Salesforce, Micorosoft Office, Zoom, GoTo Meeting, Quickbooks, Excel

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