brand manager
Resume:
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TAMARA FERRERO
BRAND MANAGER
PRODUCT/BRAND MANAGER
Biogran, Madrid- Spain / 2016–2019
Biogran (one of the leaders of organic food in HFS and Grocery channel in Spain with El Granero and Ecocesta brands and distributor of 40 food/wellbeing/cosmetic brands)
KEY SKILLS
PROFESSIONAL EXPERIENCE
TEAM LEADER/ ADMINISTRATIVE
IBM, Madrid - Spain / 2006–2011
Creation and implementation of the marketing plan with CEO
Assist Sales material development (leaflets, displays, floor stands)
Support to Sales Rep and Pharmacies
Negotiation with Distributors and Communication Agencies. (found a new distributor in 2013)
SALES & MARKETING MANAGER /SALES & MARKETING ASSISTANT
Laboratoires Puressentiel, Madrid - Spain / 2011–2015
Puressentiel is aromatherapy’s European leader in pharmacy
linkedin.com/in/tamara-ferrero-18b8b467/18b8b467/
59 Clifton Rd.,
Scarsdale, NY 10583
*************@*****.***
Prepare brand plan for El Granero and manage budget
Develop strategies and manage marketing campaigns to increase brand awareness (increased sales between 6 and 10% every year in HFS channel, a channel that was struggling)
Prepare trade promotional plan for stores (promotions, displays, discounts, packs, tastings, workshops, conferences…)
Assist with product development, product portfolio revision (600 products in portfolio), pricing, and new product launches (launched 60 products in 3 years)
Provide marketing assistance to sales team (sales pitches)
Multitask
Trade Marketing
Data analysis
Project Management
Budget development and management
LANGUAGES
Spanish
French
English
Italian
Marketing campaign management
DESS (Master) of BUSINESS ADMINISTRATION
Ceila Sorbonne, Paris IV FRANCE- PARIS
2001-2003
DEGREE HISPANIC PHILOLOGY
Sorbonne, Paris IV
FRANCE- PARIS
1998-2001
EDUCATION
CONTACT
RESUME OBJECTIVE
Marketing professional with high experience in food and health industry, product/brand/trade management, marketing, and communication strategies.
Enjoy working with people, working in an International and diverse environment.
set daily targets to the team and lead operations with the manager
identify areas of improvement
contribute to the improvement and fluidity of processes
scorecards analysis
Contact this candidate