Social Media Sales Representative

Lauren Harwood *** W **th St., Apt *B, New York, NY 10011 929-***-**** *********@**.***

EDUCATION

LIM COLLEGE New York, NY I August 2018 – August 2019 Master of Professional Studies in Fashion Marketing / GPA: 4.0 ACADIA UNIVERSITY Nova Scotia, Canada I 2010 – 2014 Bachelor of Business Administration, Marketing Major / GPA: 3.5 PROFESSIONAL EXPERIENCE

NADINE JOHNSON & ASSOCIATES INC New York, NY I November 2019 – Present Account Executive

• Responsible for assisting luxury client relationship management, including image and brand consulting, implementation planning, evaluation mechanisms, budget and timeline

• Directly assisted CEO on new business development; developed proposals in response to RFPs

• Successfully managed all aspects of PR campaigns, including strategy & implementation of public relations plans and product launch campaigns using traditional media relations, social media initiatives and events

• Responsible for strategic media outreach, authored and disseminated press releases; tracked relevant press clips and assembled into client press kits

• Pitched, secured & distributed local and national print, online and broadcast media coverage including TIME Magazine, Forbes, New York Post, i-D, Flaunt, AnOther Mag, Dazed, HYPEBEAST, Artnet, Daily Front Row, Vanity Fair, Flaunt Mag

• Efficiently and effectively planned and managed events (e.g. press conferences, media tours, analysis meetings, advocate briefings, product launch, etc.)

• Mentored and managed interns by delegating tactical activities and research while teaching practical PR applications

• Managed and maintained client and media contact database THE EIGHTH FLOOR New York, NY I May 2019 – September 2019 Junior Account Executive

• Responsible for assisting with all luxury client relationship management

• Conducted influencer seeding, editor gifting, and market analysis and research using social media analytics

• Engineered pitch angles, story creation, and helped frame multiple brand partnership ideas

• Only Summer Intern promoted to paid position and presented with full-time offer MOLSON COORS Nova Scotia, Canada I 2012 – 2018

Sales Representative, Merchandiser, and Brand Ambassador

• Managed and maintained existing client relationships, as well as lead new sales initiatives

• Worked directly with clients to scope events and other promotional needs across Canada

• Lead inventory management in Nova Scotia – primary responsibility was product distribution for promotional events CURIO ART MARKET Nova Scotia, Canada I 2016 – 2017 Founder

• Inspired to create a new-concept consignment store for local artists, designers, and musicians after seeing a close family member struggle to market and distribute her Art work

• Built a network of 70+ artists from across Nova Scotia to supply inventory for the project

• Designed, launched, and managed a social media campaign to generate excitement

• Opened a retail location in downtown Halifax during the holiday season (generated ~$50K sales in 30 days) NEXT EDGE CAPITAL Toronto, Canada I 2014

Marketing Associate

• FKA Man Investments Canada, opened Canadian office in 2006 and raised ~$1.0 billion

• Responsible for all marketing materials used in customer acquisition and engagement

• Maintained social media platforms, including the design and maintenance of company website EXTRACURRICULAR ACTIVITIES & PERSONAL INTERESTS

SPINCO 2018

Spin Instructor

• Planned and led high impact fitness classes designed to uplift, encourage, and challenge attendees ACADIA WOMEN’S DIVISION I VOLLEYBALL 2011 – 2013

Player, Division I Canadian University

• Dedicated 40+ hours per week to practice, film study, and travel to compete across Canada while managing a full course load

OTHER: Passionate about exploring cultures and traveling, working out, healthy eating, new cuisine, and family

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