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Portland, OR
July 30, 2020

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Allie Hawes

Lake Oswego, OR ***** //503-***-**** // //Portfolio upon request // Experience

Sr. Producer: The Program May 2019 - February 2020

● Solo-managed six client partnerships, as well as internal communication and training for team member onboarding

● Oversaw 18 team members, individual client timelines, budgets provided by client and executive oversight, strategic brainstorming, channel planning and content creation to completion and campaign launch.

● All-encompassing role included: daily client communications, on-site large-scale production and team coordination, content production, consistently track the evolving digital landscape and new business

● Selected Achievement: Integrated brand awareness campaign (website, email, social channels, copy creation, asset creation) for Benchmade Knives encompassing over 500+ video and photo assets activating against a weekly and multi-month content strategy

Account Manager: Laundry Service November 2017 – May 2019

● Managed an internal team of eight strategists, project managers, social media managers and analysts for US Nike Football and Amazon Kindle Publishing

● Monitored six social media channels (Instagram, Facebook, Twitter for two clients) encompassing paid and organic

● Strategically developed and implemented digital run of show from campaign briefing through rollout while monitoring and optimizing in real-time

● Tracked, reported and presented key learnings to clients

● Created and implemented process documents including team resourcing, weekly client-facing deliverables lists, and training materials

● Selected Achievement: Monthly custom curated content calendar for Amazon resulting in over 50 custom posts (copy and image) a month and three comprehensive social campaigns for Nike Football surrounding the 2017 Super Bowl. Account Manager: EYELEVEL April 2017 – November 2017

● Communication lead for client and project development for REI, Hydro Flask and The North Face

● Managed brand leads through concept design, development and bidding to production, nation-wide rollout, installation and post-install maintenance

● Selected Achievement: Over 40 buildouts seen in-store nationwide Project Manager/Producer: SET Creative April 2016 – May 2017

● In conjunction with a digital rollout, spearheaded adidas in-store activation projects from brief through final billing

● Successfully launched five campaigns centered around brand awareness using both paid and organic posts on Facebook, Twitter and Instagram

● Selected Achievement: NYC33 adidas+SIX:02 A Day in the Life of Karlie Kloss with brand impact of 700+ social reach, 16k total social engagement, 667k+ Snapchat views and 7k+ video engagements Project Manager: Trailer Park Productions, Art Machine July 2012 - May 2014

● Project and team lead for Warner Brothers, Lionsgate, Paramount and Hulu home entertainment programs

● Managed a team of 8 artists from pre-production to printing of over 100+ DVD and digital media assets Education

University of Oregon 2008 - 2012

Graduated with a Bachelor of Arts in Public Relations and a minor in Communication Studies Skills

● Demonstrates public relations risk management ideals within production through real-time improvisational thinking and troubleshooting

● Extreme proficiency and expertise in time management and organization proven through balancing time-sensitive rush projects while projecting upcoming campaigns

● Specializes in intricacy and detail-oriented challenges required for big picture scenarios, national omni-channel campaigns and large-scale productions

● Advanced skills in MS Office, Facebook Ads Manager, Basecamp, Asana, Monday Thank you for the opportunity to introduce myself. 2

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