Britton Cresson
*** ******** *****, *** *******, La 70124
*******.*****@*****.***
Experience
Hospital Corporation of America; Tulane University Medical Center
Director of Surgical Sales and Business Development for Neurosciences September 2017-Present
Develop and apply growth oriented strategies for the Tulane Health System’s Neurosciences Center and Organ Transplant
Responsible for surgical, procedural and overall growth in both service lines throughout my tenure
Organ Transplant (inclusive of liver, kidney and pancreas)-25% growth
Neurological Surgery (inclusive of spine and brain)-20% growth
Uphold key relationships between hospital administrators, physician staff, and referring provider accounts within the community
Accurately identifies real/potential problems affecting the service and implements solutions with follow through and communication
Actively participates in service, departmental and hospital wide committees as assigned, providing ongoing communication to those one represents
AstraZeneca Pharmaceuticals / Publicis Touchpoint Selling Solutions
Pharmaceutical Customer Service Associate March 2013 – June 2016
Persuasively present managed care information, stand-alone marketing materials, educational information and cost management tools
Successfully launched a new product while maintaining service on Crestor, Nexium, Symbicort and Seroquel XR
Develop mutually beneficial partnerships with healthcare professionals, medical staff, peers and management
Growth Accomplishments:
oExceeded quota for 12 consecutive quarters
oSelected by manager as team leader for marketing project during a new product launch
Ochsner Health System November 2008- March 2013
Business Development & Sales- Physician Liaison, Cancer Services
Responsible for overall Oncology Services growth including Medical, Surgical & Radiation
Responsible for establishing and maintaining relationships with referring physicians in the Gulf South region.
Facilitate the growth of the Ochsner oncology brand through regional partnerships with hospitals and health systems
Growth Accomplishments:
oMedical Oncology: 4.4% increase in unique oncology patients year over year
oSurgical Oncology: 8% overall increase in surgical oncology cases compared to prior year
oBone Marrow Transplant: Increased referral by 153% in 2012 compared to 2011
Business Development- Physician Liaison, Urology May 2010- April 2011
Created extensive referral tracking database that allows for more strategic business growth plans
Identified target physicians around the community and conducted outreach visits to drive more referrals within the department
Implemented multifaceted marketing campaigns to raise awareness in the community
Residency Coordinator November 2008- May 2010
Oversaw the auditing of the Urology Resident site visit
Coordinated all components of Graduate Medical Education
Assisted the Program Director with all travel, educational programs, and educational conferences
Schedule and coordinated meetings, interviews, appointments, events and all other activities
Education
Bachelor of Science, Communication Studies
Louisiana State University, Baton Rouge, La.
2008
Community Activities
Key to the Cure, Committee Member
Salvation Army, Christmas Kettle Kickoff Supporter
Barre Instructor