Samih Kababjy
Email ********@*******.***
Address Al Andalus, Rawdah, Riyadh
Phone +966-*********
Objective
A dedicated and committed team player, with strong leadership skills and ability to effectively manage relationships at all levels. Excellent communication skills are coupled with strong analytical process and an ability to set strategic direction and manage implementation.
Experience
Regional Sales Manager
Al Watania Poultry
Riyadh
Oct-2018 – Jul-2020
Sales Manager
Coca-Cola
Riyadh
July-2007 – Dec-2018
A dedicated and committed team player, with strong leadership skills and ability to effectively manage relationships at all levels. Excellent communication skills are coupled with strong analytical process and an ability to set strategic direction and manage implementation. Managing all the sales activities in general trade, modern trade, and on premise. Monitoring sales achievement in Riyadh district and Al Kharj directing a team of 40 salesmen and 5 area group supervisors. Tracking their performance with a set of sales key indicators and monthly objectives.
Coca-Cola Sales Project Manager
National Beverage Company
Ramallah, Palestine
November-2004 - November-2006
Rebuild up the whole route system to do a comprehensive and effective sales force route distribution. Create wholesale routes to separate truck services. Ensure the correctness of database in Oracle financial system and the right execution of the routes in the market
Training and Development
Manager
National beverage Company
Ramallah, Palestine
January-2004 - November-2004
Leadership and Direction of the training department, including recruitment, operations and sales. Implementation of ITMO in Trade Merchandising Opportunities program, and sales management system. Daily liaison with all the branch managers to identify and maximize sales and merchandising opportunities in the local market to achieve the business goals. Coca-Cola Branch Sales Manager
National Beverage Company
Nablus, Palestine
June-2001 - December-2003
Managing and directing the sales team of Nablus Branch who are covering the North of Palestine through full fledge direct distribution. Ensure and fulfill all the basic requirements, through budget commitment, cash sales, and route distribution services. Sum of work force under control are 50 employees. Manage the regional sales & marketing performance of the Key account outlets, Fresh distribution in GT, HORECA outlets and frozen section of the wholesale distributors. Lead a team of 250 employees of sales, merchandising, supervisors, warehouse, accounting, HR, and workshop. Achieve the company goals in all the markets channels with growth. Do sales analysis with category of all the products to enhance sales of weak brands to achieve better KBA’s for the company.
Assistant Training and
Development Manager
National Beverage Company
Ramallah, Palestine
June-2000 - June-2001
Assisting leadership and direction of the TD department, including recruitment, operations and sales. Implementation of ITMO program and sales management system. Daily liaison with all the branch managers to identify and maximize sales and merchandising opportunities in the local market to achieve the business goals.
Coca-Cola Acting Branch Sales
Manager
National Beverage Company
Hebron, Palestine
June-1999 - May-2000
Full responsibility was carried on to look for and establish a distribution center. Strong efforts were dedicated to select and rent the new landmark of the company in the South. Full set up was achieved on time, including route structure, hiring new staff, and ensure on time launching. Coca-Cola Sales Supervisor
National Beverage Company
Ramallah, Palestine
May-1998 - May-1999
As Coca-Cola was newly launched in Palestine, We did an overall EDS Every Dealer Survey in the West Bank Region. Setting up the route structure for the branches, Supervise route distribution effectiveness in all branches, Do ITMO IN Trade Merchandising Opportunities to monitor and follow up the accurate distribution. Assisting sales reps on achieving their targets through couching and on job training.
Salesman GTC -
Unipal Ramallah,
Palestine
August-1994 - January-1999
Fulfilled many Job tasks as the first person hired in the company:- 1. Salesman of P&G products Pampers, Always, Head & Shoulders, Palmolive...etc.
2. Warehouse officer in Telma food stuff products with Unipal 3. Philip Morris Tobacco Division Salesman & Merchandiser for three years in Hebron - Palestine
Sales Agent Haggai
Super Ceramic
Jerusalem, Palestine
January-1992 - December-1994
Sales representative of all the company material in the West Bank. Sales were mainly dedicated to Municipalities and large contractors, as the company was specialized in infrastructure Materials.
Education
Bachelor of Arts
Hebron University of Palestine
Hebron, West Bank
1994
Major Linguistics special accomplishment of English Arts, Translation, and minor business management
Languages
Arabic Mother Tongue
Advanced
English
Fluent
Hebrew
Advanced
Certifications & Courses
1995 - Merchandising Skills, Unipal GTC - Palestine 1998 - Distribution Workshop, Coca Cola - Palestine 1999 - Channel Services and Development Workshop, Coca-Cola 2000 - Supervising Route Distribution Effectiveness workshop, Doha 2001 - ITMO workshop NBC Ramallah
2002 - MIT workshop and trade implementations NBC Ramallah 2005 - IMCR Plan Incident Management and Crisis Resolution workshop NBC Ramallah 2008 - RED Immersion Right Execution Daily Turkey
2008 - Delivering Right Execution Daily RED CCBCSA / Riyadh 2009 - Leadership in Training, Coaching, and Counseling 2009 - Performance Management Workshop CCBCSA / Riyadh 2009 - Business Planning - Principles, Analysis, Presentation Skills CCBCSA 2010 - Leadership Workshop
2011 - OBPPC Occasion Brand Package Prices Channel 3 days workshop 2012 - Collaborating for Value, train the trainers’ workshop 2013 - Successful Time & Productivity Management.
2014 - Finance for non-Finance Course
2014 - Coca-Cola On-Premise Development Program