Digital Marketing Sales

ROBERT GORDON

*** **** ***** ******* ** ***** · 949-***-****

**********@******.*** · linkedin.com/in/robert-gordon- a115a323 Resume Objective

Experienced and accomplished Sales Director and Business Development Manager with over 15 years of experience looking to leverage my extensive background in digital marketing into a new and exciting opportunity with a Digital Agency. EXPERIENCE

DATES FROM – SEPTEMBER 2019 – MAY 2020

BUSINESS DEVELOPMENT DIRECTOR, RICHMOND EVENTS

Marketed participation to our global digital marketing events. Worked directly with C-Level associates at advertising and marketing agencies. Presented our digital programs and packages to corporate CMO’s of companies like PepsiCo, MasterCard, Nestle and Marriott.

DATES FROM – AUGUST 2016 – AUGUST 2019

SALES DIRECTOR – DIGITIAL MEDIA, ALL OVER MEDIA

Created and implemented a new national digital media network for All Over Media. Developed partnerships with outdoor media companies to expand our network. Presented and sold digital marketing campaigns to national advertising agencies, media buyers and companies.

DATES FROM – JULY 2011 – JUNE 2016

VP SALES, BOARD MEMBER, PUMPIT MEDIA

Helped break new ground by introducing Digital Out of Home technology into the Northern European market.

Developed partnerships with outdoor media companies to expand our network. Presented and sold digital marketing campaigns to national advertising agencies, media buyers and companies.

Developed partnerships with retail locations to grow and expand our network. Sold advertising space to national companies on our network. Sold my company shares in 2016.

DATES FROM – MAY 2004 – JUNE 2011

NATIONAL SALES DIRECTOR, THE OUTCAST NETWORK/PUMPTOP TV Averaged over 4 million in advertising sales per year. By 2009, PumpTop TV (later changed to The Outcast Network) was the largest digital out of home advertising network in the United States.

2

Sold and supervised ad campaigns to many large companies (GM, Best Buy, Sony Pictures, Disney, Subways, Coca Cola, Johnson & Johnson).

EDUCATION

MAY 1990

BACHELOR’S DEGREE, COMMUNICATIONS, BOSTON UNIVERSITY 3.7 GPA, VP of AdLab (Boston University on campus ad agency), Marketing Associate with WBUR Radio station, Internship with Hill Holliday Advertising Agency (3 years). MAY 2002

MASTER OF BUSINESS ADMINISTRATION, CONCORDIA UNIVERSITY, IRVINE CA 3.8 GPA, completed course work in the evening while working full time. SKILLS

• A strong book of business and agency contacts

• A seasoned cold caller

• Experience training and supervising a sales staff

• Knowledge of programmatic and TV

advertising techniques

• Account management professional

• Business Development professional

ACTIVITIES

The Westchester County Transcendental Meditation Group. Meditation keeps my mind alert and my body calm. I also hike and play tennis.

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