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Sales Manager

Agawam, MA
July 29, 2020

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Shannon Schoppman

** ******** *** ******, ** ****1 Cell 603-***-****

Creative and proven product management and product development professional with 19 years of experience combining technical knowledge in fiber-based and non-woven materials with leadership and commercial awareness to strategically manage accounts and development projects. Exemplary record of team building, networking and creative thinking.

Project Management • Product Development • Technical Sales • Account Management • Competitive Product Analysis • Product Strategy • New Business Development • Team Leadership and Strategic Planning • Six Sigma Black Belt Certified • Customer Relations • Cross-Functional Alignment Lead • People Management Skills


Lydall Performance Materials, Rochester, New Hampshire • 2016 – 2019

A leader in delivering innovative filtration solutions with approximately $800M in revenue.

Product Management – Filtration, 2017 – 2019

Responsibility for strategy, roadmap, future definition and P&L for the filtration product line. Leading cross-functional alignment efforts between operations, finance, engineering, marketing and sales to keep stakeholders fully informed of updates.

Major Contributions:

Successfully identified runner, repeater, stranger grades for wet laid, meltblown, and composite materials within three separate plants and initiated MOQ and pricing requirements for grades with tolerances for approval

Developed a new product initiation form, tracked product development activities to ensure products successfully being developed and revenue was being recognized in timely manner

Approved new sample requests to maintain health of the product line

Set up all go to market materials for products, which includes TPS’s, MSDS’s, and any market literature

Product Development Engineer, 2016 – 2017

Executed product and process development projects for meltblown and composite materials. Followed ISO procedures to ensure compliance from product initiation to commercialization.

Major Contributions:

Successfully implemented a spunbond raw material change resulting in $700K of annual savings

Supported the efforts of in manufacturing meltblown PBT material, potential for entry into a $20M market

Wrote SOP’s for product transfer from meltblown PP to PBT

Launched the meltblown PBT profile to the market, including nomenclature, TPS, MDSD’s, MOQ, sales price, lead time, samples and literature

Managed and helped grow two technicians through on a technical and personal level to where they both were promoted from within

Freudenberg Filtration Technologies, Hopkinsville, Kentucky • 2014 – 2016

A global technology group with around 50,000 employees in some 60 countries and annual sales of more than 9.4 billion euros in 2018.

US Sales Manager, 2014 - 2016

Build sales by prospecting for new customers and generate income by nurturing existing customer relationships. Responsible for account service, inventory, terminal buy management, and pricing.

Major Contributions:

Grew the liquid filtration roll goods sales utilizing spunbond, wet laid and dry laid technologies by five percent in two and a half years

Managed terminal buy programs for three different raw material changes that were sold into FDA and medical device markets

Maintained and managed inventory levels for major customers to mitigate the impact of twenty-week lead times

NANOSTATICS CORPORATION, Columbus, Ohio • 2013 – 2014

Leader in high volume, inline production of nanofibers for air and water filtration, paper, hygiene and medical applications.

Field Applications Engineer, 2013 – 2014

Responsible for integrating fine fiber spinning systems into customers facilities. Organized and execute activities that demonstrate the features, attributes, and the benefits of these new fiber types in nonwoven applications.

Major Contributions:

Utilize DOE processes to develop nonwoven processing conditions that meet specific customer requirements in support of continued business growth

Identification and assessment of new business opportunities and assessment of competitive products

Provide clear direction to plant personnel regarding operation and maintenance of equipment, new product development as well as product testing and analysis and production process scale-up

Utilize project management skills and tools to ensure efficient product development process and develop/execute detailed tactical plans, meeting agreed timelines and milestones

AHLSTROM NONWOVENS, Windsor Locks, Connecticut • 2009 - 2013

Global leader in the development, manufacture and marketing of high-performance fiber-based materials with approximately EUR 1.8 billion in annual revenue.

Technical Customer Service Manager NA/SA, 2011 – 2013

Manage technical service activities including technical support within the business unit. Cooperate with sales, operations, logistics, product development and quality teams to ensure optimal fit of Ahlstrom value proposition to customers technical needs.

Major Contributions:

Obtained a deeper knowledge of customer products and processes

Developed and maintained technical and industrial knowledge in the use and application of own products and product evolution

Plan and run line trials for sampling in cooperation with production and development teams to support the introduction of new products to customers

Coordinate product promotion in cooperation with industry partners

Senior Product Design Specialist, 2009 - 2011

Challenged with identifying a product design for medical drapes and gowns to support new sales initiative for production line launch in 2010. Responsibilities included line start up as well as commercialization of products which were to meet physical and statistical customer specifications.

Major Contributions:

Oversaw the manufacturing of pre-qualification material during pilot to expedite orders to the production line

Provided product and technical support to the sales team to help the company initiative of expanding market share

Developed an OQ\PQ protocol for the qualification of SMS material to one of the largest health care companies in the US

Worked with vendors to optimize additives and to keep aware of new technologies in the field which could add value to medical products

FIBERWEB AMERICAS, Old Hickory, Tennessee • 2001 – 2008

Leading global manufacturer of nonwoven materials with $1B in annual revenue.

Senior Product Manager-Filtration, 2006 - 2008

Technical liaison between customers, account managers and the research and development group. Facilitated multi-disciplinary, global development efforts to match new product initiatives. Identified market need and product feasibility on current assets or identified new technology platforms. Launched product introduction and technical selling script.

Major Contributions:

Project leader for low efficiency air filtration media LOB, responsible for identification of market need through commercialization, $1M HVAC program

Sole ASHRAE representative for Fiberweb

Managed Stage Gate program for all filtration development projects, determined technical feasibility of projects, costing/profit, technical advantage over competition

Responsible for managing two product managers for filtration products. This was a global position.

Product Development Scientist, 2005-2006

Led product and process development of novel nonwoven filtration fabrics including design and execution of complex experiments, lab line concepts, pilot line trials and commercial line verification runs. Managed product development projects from concept to commercial qualification. Analyzed existing IP to determine Freedom to Practice.

Major Contributions:

Gas phase filtration expert, managed all product development for gas phase technology and provided technical support for customers

Evaluated nanofiber technology for drinking water applications

Developed a spunbond composite material to compete with Tyvek for envelope applications

Conducted a study on electrostatic enhanced media and the different methods for charging on spunbond, meltblown and carded materials

Product Development Chemist, 2003-2005

Designed and executed experimental trials as well as obtained expertise in the operations of spunbond, meltblown, carded, and hydro-entangled materials. Assisted in troubleshooting for manufacturing processes.

Major Contributions

Updated competitive analysis reports for diaper product line to monitor trends/changes in the market

Led a Black Belt project focusing on adding recycled polypropylene to high elongation spunbond materials

Ran pilot line machines during trials; determined process capabilities for various products and established protocols for production line implementation

Chemist, 2001-2003

Tested internal nonwoven fabrics, competitive products, fibers, fiber structures, and polymers using non-standard and standard test procedures. Developed expertise in specialized polymer testing areas such as product safety, failure analysis, and competitive product profiling.

Major Contributions

Obtained product safety information from suppliers and authored Material Safety Data Sheets for all Fiberweb production plants

Ran analytical testing equipment such as SEM, FTIR, DSC, and physical testing equipment

Reverse engineered materials and provided testing support during production trials


Bachelor of Science in Chemistry

Clemson University, Clemson South Carolina May, 2001


DuPont Safety Training, May 2006

Six Sigma Black Belt, May 2005

ChemAdvisor Material Safety Data Sheet Authoring Course

ChemAdvisor U.S. Industrial and Consumer Labeling Course

ChemAdvisor Environmental, Health, Safety, and Transport

Regulations Course

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