Marketing, Business Development, Sales, Communicationl

Manan Dewan

BBA

Residential Address: A-*A/*, Vasant Vihar, New Delhi-110057

+91-981******* ************@*****.*** DOB: 21-08-1998 Education

Year Qualification Institute CGPA/ %

**** *** *** *****l of Commerce, NMIMS University 2.81/4 2016 XII, CBSE Delhi Public School, RK Puram, New Delhi 83.5% 2014 X, CBSE Delhi Public School, RK Puram, New Delhi 9.0 CGPA

• Awarded Blue Blazer by Delhi Public School, RK Puram for Academic Excellence for 4 consecutive years

• Awarded Blue Tie by Delhi Public School, RK Puram for Academic Excellence for 6 consecutive year Work Experience

Wheelmovers India

Pvt. Ltd.

May’19 – Present

(Established in 1973,

this company deals with

manufacturing, trade,

distribution & export of

automotive parts)

• Incorporated modern strategies in order to better the efficiency of the current business

• Working on branding of the products and marketing them through various digital channels in order to create brand awareness in foreign markets

• Understood the dynamics of client relationships & contributed in bringing new business by directly approaching potential clients & building long term relationships with them

• Implementing strategies to automate & digitize the domestic business to shift the focus on business development and on expanding in international markets

• Shot and edited a movie of the manufacturing unit keeping in mind the trends & intended audience Hakuhodo India

May'18 – June '18

• Worked as an advertising & marketing intern in a project to relaunch a Client (True Value)

• Mapped out their advertising & marketing strategy for the year round in consultation with their department heads keeping the focus on Consumer Behaviour & Needs and my analysis of the same

• Did customer journey mapping to understand the specific areas that needed more effort or interaction Axe Ad (Nov’18) • Worked (actor) in Axe Ticket Ad Commercial shot at Yash Raj Studios. Uddeshya Mumbai

May '17 – Apr '18

• Worked in the Marketing & PR departments taking on the responsibility of marketing & increasing participation for all events organised round the year by the NGO

• Scripted, directed & acted in a Street Play performed at Carter road to send a message for Men’s rights

• Conducted various PETP sessions in the slums of Mumbai to spread awareness about Menstruation

• Worked on Corporate collaborations for these sessions Toy Bank

April ’14 – Jan '15

• Worked as a Senior Member at the NGO which conducted collections drives of stationery items & toys

• Did marketing for Toy Bank to get sponsorship for various collection drives and events Academic Projects

Operations Research

in Logistics

Conducted research & wrote a Research Paper on the same. Report of this was published on

‘International Journal of Advance Research, ideas & Innovation in Technology’ Financial Product

Made a financial product, as part of Banking & Insurance course, to provide easy loans to Indian students aiming to go abroad with the extent of loans depending on the college, students are aiming at. Influencer Marketing

Conducted primary research to study both the consumer perspective & the company’s focus to understand the science behind marketing of products. The responses were analysed & presented in the form of a Research Paper.

Capgemini CSR

Documentary

Conducted primary research & surveys to understand the CSR practices. We also suggested new ideas & created a model for them to implement and improve the CSR initiatives. Effective

Communication

Did a case study on the self-awareness & communication style of different individuals working in an esteemed organisation. Various Personality & Communication tools were used to study these individuals B-Plan Project

We conceptualized and proposed a talent management company which would provide a platform for new and upcoming artists to showcase their talent; a symbiotic relationship between the upcoming open mic platforms and artists that would expand the horizon of entertainment industry. My main contribution was formulating an effective marketing plan (in multiple phases), a 3-year financial plan (that would take the company from break even to a profitable stage) and conducted business analysis (SWOT, VRIO, BMC, competitive analysis)

Co-Curricular & Extra-Curricular Activities

Positions of

Responsibility

• Contingent Leader of SOC, NMIMS for Mood Indigo- IIT Bombay’s Annual National Level College Fest

• Asst. Contingent Leader of SOC, NMIMS for Malhar - St Xavier’s Annual National Level College Fest Theatre

• Senior Member of Dramatics Society in college

• Secured 1st Position in Spoof Making event at Sympulse organised by SCMS, Pune.

• Secured 2nd Position in Spoof Making event at Umang organised by NM College, Mumbai.

• Secured 2nd Position in Spoof making contest at Kaleidoscope organised by Sophia College, Mumbai.

• Secured 3rd Position in Street Play at Sympulse organised by SCMS, Pune. Sports

• Secured 2nd Position in Inter-state Cricket Tournament as member of the official School Cricket Team.

• A Manchester United fan & an ardent follower of Football. Love all sports especially Cricket, Football & Squash

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