Digital Content Creator

CALEB STEWART

Staunton, VA ***** C: 540-***-**** ****************@*****.***

Summary

Detail-oriented content creator and website manager adept at content writing, copyediting, media monitoring, and brand representation, with more than four years’ experience coordinating and curating articles for a local news station website and app. Skills

Web content and project management

CMS including WordPress, Wix, Clickability, and Arc

Search Engine Optimization (SEO)

Google Analytics

Online copywriting

Google and Microsoft Office Suites

Designing video for social media engagement

Premiere, Final Cut Pro, and Edius expertise

Adobe Photoshop, Lightroom, and After Effects

CrowdTangle and Social News Desk

Moderate HTML and basic Java skills

Consistent brand messaging

Experience

DIGITAL PRODUCER 04/2016 to 06/2020

WHSV-TV3 / Gray Television Harrisonburg, Virginia

Created or distributed and edited around 45 news stories a day on WHSV's digital platforms.

Oversaw a rise from 44.3 million page views on WHSV's website/apps in 2017 to 60.9 million views in 2019.

Facilitated a rise in video views on station platforms from 1.3 million in 2017 to 2.5 million in 2019.

Boosted social media referrals to our website from 8.5 million in 2016 to 10.1 million in 2019.

Increased likes on the station Facebook page by nearly 80%, from 49,637 in Nov. 2015 to 88,880 in May 2020.

Trained and managed employees on all digital platforms used by the station, as well as social media policy.

Worked cooperatively with producers across Gray Television to coordinate copyright clearance and share content.

Managed data reporting for the station throughout the COVID-19 pandemic, garnering nearly 2 million views.

Led an inter-department 'Web Quality Control' team to organize digital efforts across the station.

Represented the station in official communication via social media, email, and statements on station initiatives. EDITOR/PHOTOJOURNALIST 08/2015 to 06/2016

WHSV-TV3 / Gray Television Harrisonburg, Virginia

Crafted video to match script for anchors with precision under extremely tight deadlines.

Created social media content to promote late-evening broadcasts. PRESIDENT 05/2014 to 05/2015

Flicker Film Society Wilmington, North Carolina

Coordinated and oversaw the direction of a student organization dedicated to creating a community of filmmakers gaining hands- on experience through independent film production. FILMS COMMITTEE CO-CHAIR 04/2014 to 05/2015

Association for Campus Entertainment Wilmington, North Carolina

Managed a committee of about 30 students to program and market 118 film-related events for Lumina Theater with an annual attendance of nearly 15,000.

Corresponded with major and independent film distributors to book film and entertainment events.

Partnered with 39 campus offices and community organizations to co-sponsor 57 events. INTERN 05/2014 to 08/2014

Gravitas Ventures El Segundo, California

Edited behind-the-scenes featurettes, bonus content, promotional images, and social media spots.

Created metadata for 25 monthly releases to 8 online VOD platforms and 11 on-demand TV networks. VIDEO MARKETING COORDINATOR 03/2013 to 05/2014

Association for Campus Entertainment Wilmington, North Carolina

Produced, edited, and publicized all video marketing for UNCW's Association for Campus Entertainment. Education

Bachelor of Arts: Film Studies 05/2015

Bachelor of Fine Arts: Creative Writing 05/2015

University of North Carolina Wilmington Wilmington, North Carolina GPA: 3.887

Study Abroad 2013

University of Stirling Stirling, Scotland

Websites and Profiles

https://www.linkedin.com/in/calebastewart/

http://bit.ly/CalebStewart

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