Director Marketing
Resume:
ALLAN B. MARASIGAN *
** ***** **. ***** *******, Las Piñas City
Email: *********@*****.***
Objective
A senior management position with a growth-oriented corporation where my experience, knowledge and skills will have an immediate impact on corporate profits and productivity.
Summary of Qualifications
• More than twenty years of management experience in operations, marketing, advertising, marketing communication, brand management and events management.
• Marketing and Events Consultant for Boracay Terraces, Boracay Eco-Village and One White Beach.
• Marketing and events consultant for several high-end car clubs such as BMW Car Club of the Philippines, European Car Club of the Philippines, Subaru Society, Subaru Club of the Philippines and Club Mitsu PH.
• Strong network of businesses owners, politicians, athletes and celebrities.
• Solid experience in the events and hospitality industry.
• Strong ties with media and the country’s top networks and publications.
• Extensive roster of events and marketing suppliers.
• Demonstrated strengths in analytical, communications and operations management skills.
• Especially skilled at building effective, productive working relationships with clients, suppliers and company staff.
• Goal-oriented individual with excellent leadership abilities.
• With extensive experience in financial and administrative aspects of a business. Work Experience
MY LEFT HAND CREATIVE SOLUTIONS May 2002 - Present Partner January 2007 – Present
• Oversee all corporate operations
• Manage the business’ strategic plans, headed over-all finance, administration and human resource functions.
• Analyze annual profit and loss reports and head annual company planning.
• Head implementation of annual plans. Evaluate quarterly performance and implement strategy adjustments if necessary.
ALLAN B. MARASIGAN 2
Director for Events & Marketing May 2002 – Jan 2007
• Planned and prepared advertising and promotional materials for clients with the objective of increasing their sales of products or services.
• Supervised conceptualization and implementation of all events for clients.
• Prepared budgets and submitted estimates for project costs as part of campaign plan development.
• Presented and implemented various marketing / PR / promotional strategies to clients of all industries (food, technology, entertainment, logistics, medical, amongst others), and assisted in the preparation of their media and marketing collaterals.
• Employed market research initiatives to support brand positioning, pricing and marketing communications efforts for specific clients.
• Consistently implemented successful marketing initiatives within approved timetables and budget.
• Oversaw production of print collaterals to make sure all deliverables meet and surpass client’s expectations
• Maintained strong professional relationships with a select pool of media, advertising and print production suppliers
AUDIO MEDIA PRODUCTION
Marketing Manager December 2000 – May 2002
• Marketed the audio production services of the company mainly to advertising agencies
• Handled customer service for clients. Made sure that all clients were well taken cared of and that all their production needs were met. Listened to the customers' concerns, complaints, requests, needs and make sure they are addressed properly.
• Conceptualized and produced marketing and promotional materials such as brochures and posters for the purpose of building awareness for the company. Handled PR activities and media-generating activities to create hype and interest in the company.
• Oversaw the production of radio commercials, production of TV, radio and corporate jingles/music, audio lay-in of TV commercials, TV shows and AVPs
• Responsible for making sure that the quality of all talents provided to clients met the clients’ expectations and standards.
LIMITS ENTERTAINMENT HALL
VP Marketing and Events/Technical Manager June 1996 – October 2000
• Was awarded Manager/Supervisor of the Year 1997, 1998 & 1999
• Oversaw and managed all events held within the club’s premises such as– fashion shows, concerts, dance parties, political meetings, TV show remote broadcasts, birthdays of celebrities and politicians, TV commercial and video shoots
• Designed and coordinated event programs for various companies, from planning phase to actual execution.
• Provided on-site assistance during an event --from parking, security, reception, food, logistics, technical, etc.
• Managed the technical staff and made sure their needs were addressed by the management committee.
• Oversaw the maintenance and operation of all technical equipment available in the venue.
• Sourced different events the brought big revenue for the venue
• Conceptualized and produced marketing collaterals like invitations, tickets, posters, brochures, and other marketing tools like radio ads and in-house events as a means to promote the club to its target market. ALLAN B. MARASIGAN 3
AYALA FINANCIAL SERVICES MAKATI
Investment Consultant June 1995 – May 1996
• Marketed the services of the company mainly to individuals looking for insurance, loans, real estate and other investment opportunities.
• Handled real estate loans and offered money placement services to clients. C&T GLOBAL FUTURES
Assistant Section Manager April 1994 – May 1995
• Appointed Senior Investment Consultant 3 months after hiring and Assistant Section Manager 5 months after.
• Managed an investment consultant team
• Monitored and interpreted financial news and provided advice to clients. Education
Bachelor's/College Degree in Mathematics Major in Computer Science University of Sto. Tomas, Manila
Graduation Date: April 1994
Skills
Exceptional written and verbal communicational skills Knowledge in MAC, MS Office programs and Adobe applications Photography and automotive enthusiast
References
Will be provided upon request
Contact this candidate