Technical Writer Marketing
Resume:
Gary L. Sanders
Copywriter/Editor/Technical Writer
****************@*****.***
A leader able to get the most from the talents of each team member, combining creativity, versatility, and experience with a knack for thinking visually to help audiences understand complex issues. Award-winning, business-growing, and brand-building capabilities with experience in a wide variety of media, including print and on-line.
Professional Experience
The Boeing Company, El Segundo, CA
Creative Services, Senior Copywriter/Senior Editor
Collaborated with graphic artists on projects, providing a strong understanding of marketing and branding and how they could be used to reach Boeing internal and external customers. Successful projects included:
Reduced annual production time by hundreds of hours per year and costs by 6-7% while leading graphic artist team in creating award-winning diversity and technical nomination packages.
Developed and managed the Drawn to Perfection campaign to improve accuracy from 64% to 92%, year-over-year, changing a culture where errors in design drawings were accepted. Later became a corporate-wide initiative.
Managed a team of editors and writers on multiple large satellite proposals, working with campaign leaders to develop the overall look-and-feel, use/don’t-use lists, and executive summaries.
Increased traffic to the Well Being, Community, and Learn Together Web sites by identifying issues and honing concepts for the long-term PeopleFirst campaign.
Saved tens of thousands of dollars in fines and penalties by creating and managing annual projects to meet environmental impact requirements. Reached the maximum number of people through inexpensive, yet highly effective methods.
Help avoid what was predicted to be a prolonged strike by developing and managing the El Segundo Month-in-Review print newsletter to allow management to communicate directly with union workers during contract negotiations.
Candle Corporation, El Segundo, CA
Internet and Publishing, Senior Editor
Edited and managed two publications designed to reach the Candle user community, a large group of top-line managers and IT professionals:
Candle Computer Report (CCR) On-line, a technical journal read by hundreds of IT leaders, considered one of the most important journals in the field of mainframe IT.
Connections, a glossy, eight-page magazine designed to inform thousands of Candle business partners of news and opportunities.
Three Dozen Productions, El Segundo, CA
Creative Director/Copywriter/Technical Writer/Editor/Marketing Consultant
Merisel, Inc., El Segundo, CA
Creative Services, Senior Copywriter
Access International, West Hollywood, CA, and Osaka, Japan
Corporate Clients Group, Japanese/American Business Consultant
Sony Corporation, Tokyo, Japan
International Marketing. Copywriter/Editor
Education and Expertise
University of California Los Angeles, Bachelor of Arts in English. Proficient in Microsoft Office Suite, including Word, PowerPoint, Excel, and Outlook. Some experience with Adobe software as well as Quark. Conversation-level Japanese.
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