Social Media Marketing

Multimedia maven with more than ** years planning, creating and managing integrated strategic communication campaigns to build brands and achieve stakeholder objectives.

Skills

Strategic communications

Cross-cultural communication

Press releases & Media relations

Interpersonal influence

Project management

Team leadership

Content marketing

Writing/Copyediting

Public presentations

Photography & photo editing

Multimedia production

Graphic digital design

HTML5/CSS

Adobe InDesign

Adobe Photoshop

Adobe Premiere Pro

Facebook/Twitter/LinkedIn

Content Management Systems

Microsoft Office suite

Education

ASHFORD UNIVERSITY

Sep 2016 – Jul 2019 San Diego, CA

Public Relations & Marketing, B.A.

SYRACUSE UNIVERSITY

Aug 2010 – May 2011 Syracuse, NY

Broadcast Journalism, certificate

DEFENSE INFORMATION SCHOOL

Sep – Dec 2002 Ft Meade, MD

Basic & Inter. Photography, cert.

Experience

Visual Information Specialist Jan 2017 – Present

Army Sustainment, U.S. Army Ft. Lee, VA (40hrs/wk)

Increased social media engagement 9.6% in one year by establishing conversational-style; developed a content marketing editorial calendar across four social media; used Google Analytics to analyze content marketing performance.

Conceptualized and created more than 120 multimedia elements for social media marketing that align with U.S. Army brand standards.

Collaborated with editorial staff to design visuals for print and web.

Videographer Aug 2016 – Jan 2017

MSB Analytics (DCMA HQ) Ft. Lee, VA (40hrs/wk)

Enhanced 12 digital multimedia products by selecting imagery and audio, designing motion graphics, and editing for clear communication to a high-level federal agency’s diverse global audience.

Performed closed captioning of 42 videos; ensured compliance with local and national regulations and policy.

Communications Coordinator Sep 2015 – Aug 2016

VCU Massey Cancer Center Richmond, VA (40hrs/wk)

Compiled 11 monthly newsletters with 12 articles each; distributed to more than 200 subscribers to highlight benefits of cancer research.

Maintained branded-item inventory; reduced product reorder $1,500 through vendor negotiations while maintaining quality and increasing stock.

Mass Communications Specialist Jun 2002 – Jun 2014

U.S. Navy (active duty) VA/CA/Guam/Belgium/NY/CA (40hrs/wk)

Wrote more than 1,240 articles, social media posts, press releases, reports and internal communications to expand leadership's communication to diverse internal and external global audiences.

Provided worldwide on-location public affairs support to senior executive staff offices and additional stakeholders to maintain message consistency.

Developed and produced visual communication and marketing products, including more than 40,000 photos and 300 hours of video products.

Coordinated with foreign liaison more than 30 special community outreach annual and inaugural events for 8,000 military personnel and 2,500 local Belgian nationals to support NATO SHAPE community relations.

Led 6 international civilian staff to produce 48 issues of a community magazine; amended distribution strategy to increase print distribution by 60% in 6 months.

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