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PR / Marketing for Film, TV, and Digital Content.

Location:
Los Angeles, CA
Posted:
July 29, 2020

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Resume:

SCOTT F. KAMINS

310-***-**** ● ***********@*****.***

BUSINESS DEVELOPMENT & CONTENT PARTNERSHIPS

FILM, TV, AND DIGITAL BUSINESS EXECUTIVE CONTENT ACQUISITION & DEVELOPMENT MARKETING & PR STRATEGY CONTENT PARTNERSHIPS & CLIENT/TALENT RELATIONS STRATEGIC PLANNING & CONTENT DISTRIBUTION TARGETING SPECIFIC AUDIENCES An unstoppable biz dev, account management & content distribution dynamo! Results generating, driven distribution strategy and communications evangelist with a distinguished career delivering excellence in developing strategic business development and content partnership initiatives. Data-driven consensus builder with extensive experience in digital sales strategy, competitive positioning, transactional account merchandising, and digital product placement. Leveraging excellent skills and a passion for analyzing market needs, engaging audiences, and positioning campaigns for ultimate success. Demonstrates savvy skills to drive productive change and transform mission into action and vision into reality. CAREER ACHIEVEMENTS

• Pioneered the digital launch of Cinedigm and Vivendi’s library of over 50,000 film/TV episodes; aligned content, marketing, and key transactional digital platforms push via iTunes, Amazon Video, Xbox, Sony, Vudu, Google Play, etc. Established multi-million $ revenue stream & benchmarked a highly successful/profitable digital distribution profit center.

• Created a heavy digital presence for the Classic Media brand (450 iconic characters, including Voltron, Felix the Cat, Zorro, Mr. Peabody & Sherman, Lone Ranger, etc.) leading to their purchase by DreamWorks Animation for over $150M.

• Championed all strategic digital efforts (distribution, marketing, PR, social, promotions) for Kevin Hart's stand-up comedy concert films, SERIOUSLY FUNNY and the theatrical box office smash hit LAUGH AT MY PAIN (the highest grossing theatrical stand-up comedy film in history) leading to Kevin Hart’s current superstardom.

• WWE (World Wrestling Entertainment): Pioneered the launch of all of WWE's film and TV content (library and current programming) digitally; quickly establishing the WWE as an all-time category leader on the iTunes TV Sports Store; generating tens of millions of dollars $ in revenue.

• NFL Films: Instituted for the first time, all of the NFL's film and TV content (library and current programming) digitally.

• Consulted with Sony Entertainment, Warner Bros., Constantin Film, Curb Entertainment, Rhodes Entertainment, Epic Records and many other major entertainment/media clients to bolster and develop key marketing and PR strategies.

• Played integral role in catapulting UMG's YouTube channel to the #1 "most viewed” channel of its time, 3 billion+ views. Recognized as an expert in YouTube’s Content Management System.

• Heightened online awareness, interaction, and profitability of top IGA artists (i.e. U2, Lady Gaga, Maroon 5, etc.) and all DreamWorks movie Soundtracks including Shrek, Madagascar, Kung Fu Panda with strategic partnerships & promotions.

• Pioneered new-release multimillion-dollar partnership programs such as Yahoo's "Nissan Live Sets," Pepsi's "SMASH", and AOL's "Sessions”; leveraged $60M+ in marketing/ad value for new-releases. PROFESSIONAL EXPERIENCE

RADAR PICTURES, Los Angeles, CA 2016-Present

Feature Film Producer

CINEDIGM ENTERTAINMENT GROUP, (formerly Vivendi Entertainment), Century City, CA 2010-2015 Director, Digital Sales & Distribution

Chief leadership and executive management of digital content sales strategy, marketing/communications, and distribution of various film and television content in various digital formats/models including Transactional (EST, VOD), Subscription (SVOD), and Ad-Supported (AVOD). Directed and led business development and account management of key digital platforms (iTunes, Amazon Video, Xbox, Vudu, Google Play, Sony PlayStation Entertainment). Pitched, secured, coordinated, and orchestrated promotions and on-going premium placement of titles for key digital accounts. Partnered with internal teams in digital operations, brand marketing, sales, retail, & other channels as well as studio content partners to oversee achievement of goals.

• Served as SME on social media strategy, best practices, advertising, and digital client marketing campaign development and launch. Fostered expansive knowledge of industry, connections, and networks to build and grow the business. SCOTT F. KAMINS 310-***-**** ● ***********@*****.*** PAGE 2

• Championed key digital account initiatives: iTunes Extras, Bundles, Early EST / Premium VOD windows, social media call- out, paid media tagging, editorial opportunities (i.e. Movie of the Week, Editors’ Choice, genre-specific/themed collection rooms, etc.), and price reduction promos.

• Championed numerous high-profile sales, marketing and distribution contracts for entertainment studio partners, film franchises, recording artists, movie/soundtracks (See full list on page 3).

• Able to coordinate creative resources in the most efficient way possible, juggling numerous projects simultaneously. Thrives in the development of the creative process in a fast-paced production environment.

• Proven record in social media project management, ensuring accuracy of all information, creating and adhering to work schedules, identifying and mitigating risks, assigning resources, coordinating stakeholders, securing proper approvals, etc. FIXATION INTERACTIVE MEDIA, Los Angeles, CA 2008-2010 Director, Marketing & PR Strategy Consultant/Advisor Developed, nurtured and maintained relationships with appropriate media outlets, vendor partner contacts and key industry and local influencers. Prepared senior executives for press interviews, speaking engagements, events, etc., including message points and briefing documents. Drafted press-related correspondence (press releases and other media related materials), company presentations and executive profiles. Managed and organized the execution of tactical communications plans and integration programs; drove PR campaigns within budget parameters.

• Consulted with Sony Entertainment, Warner Bros., Constantin Film, Curb Entertainment, ThinkTank Marketing, and many other major entertainment/media clients to bolster and develop key marketing and PR strategies.

• Ushered the brand planning process including definition of consumer target and development of marketing mix and tactics that will determine how/when/where the brand interacts with the target audiences while encouraging trial and repeat.

• Structured and launched million-dollar marketing campaigns in partnership advertising agencies and peers.

• Wrote creative briefs and managed relationships with teams in creative development, media planning and buying, digital marketing, public relations and event/guerilla marketing.

• Propelled the integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty. INTERSCOPE GEFFEN A&M RECORDS (IGA) / UNIVERSAL MUSIC GROUP (UMG), Santa Monica, CA 1999-2008 Director, Digital Marketing & Promotions / New Media Executive (2003-2008) Manager, New Media Marketing (1999-2003)

Promoted from role as Manager, New Media Marketing to lead digital marketing campaigns for new releases and catalog in all consumer product configurations, including digital and physical formats. Managed key accounts (online portals/social media outlets) including Yahoo, AOL, Microsoft, Apple, YouTube, Google, Facebook, MySpace, MTV, BET, CBS interactive, and more. Led online marketing operations, promotions, publicity, digital assets, and web portal for IGA artists / releases. Collaborated and oversaw 3rd-party digital agencies focused on: marketing, promotion, paid media, and publicity. Pitched and secured IGA artists for programs such as Yahoo’s "Who’s Next?" and AOL’s “Breakers." Served as lead of the portfolio, aligning closely with brand counterparts to ensure messaging is on point, and executives on press/publicity, client communication and strategy.

• Generated 30 billion online impressions (multi-million $ revenues) for IGA digital properties. Dramatically heightened online awareness, interaction, and profitability of top IGA artists.

• Played integral role in catapulting UMG's YouTube channel to the #1 "most viewed” channel of its time, 3 billion+ views.

• Propelled strategies to drive exposure and awareness, with advanced capabilities spanning branded content, integrated marketing, insight tools, data and more.

• Pioneered new-release multimillion-dollar partnership programs.

• Bolstered online marketing and promotional activities for all new releases.

• Led official websites for several leading artists: (Nine Inch Nails, Dr. Dre, Beck, No Doubt, Weezer). EDUCATION & CREDENTIALS

B.A. - Cinema and Television Arts, California State University, Northridge, CA SCOTT F. KAMINS 310-***-**** ● ***********@*****.*** ADDENDUM

DIGITAL MARKETING & SALES, DISTRIBUTION CONTRACTS & PROJECTS Filmed Entertainment Studio Partners: Shout! Factory • NFL Films World Wrestling Entertainment (WWE) • The Weinstein Company The Jim Henson Company • Studio Canal • Drafthouse Films National Geographic • DHX Media • Classic Media • The Collective Codeblack • Sonar Ent. • Palisades-Tartan • Lee Daniels Ent. Indomina Releasing • Nasser Ent. • GKids • Hallmark Channel Well Go USA • Docurama Films • Flatiron Films • Sundance Film Institute • Tribeca Films • Music Box Films • DIC • Palm Pictures Film Properties / Branded Entertainment Franchises: My Little Pony • Sharknado • Transformers • Ip Man trilogy Fraggle Rock • Voltron • Iron Man • Vengeance Trilogy • Oldboy Girl With The Dragon Tattoo Trilogy • Grave Encounters • Primer Labyrinth • The Dark Crystal • Highlander • Short Term 12 • Ida The Congress • The Act of Killing • Song One • The Last Unicorn Kevin Hart: Laugh At My Pain • The English Teacher • Audition Night Moves • Particle Fever • Arthur Newman • A Cat in Paris New York, I Love You • Afternoon Delight • Ernest & Celestine The Collector • The Falling • Final Girl • Nightbreed • Class of ’84 The Believer • Dirty Wars • Cheap Thrills • Newlyweds • Narco Cultura • Sophie’s Choice • On Golden Pond • The Secret of Kells Capricorn One • Kentucky Fried Movie • The Connection • Life The Invisible War • Mood Indigo • Kiss of the Spider Woman Werner Herzog film collection • Simon Wiesenthal film collection Garfield • Inspector Gadget • VeggieTales • The Lone Ranger Mr. Peabody & Sherman • Night of the Living Dead • Ant Boy Super Mario Brothers • Violet & Daisy • Legend of Zelda • Zorro Recording Artists:

U2 • Lady Gaga • Gwen Stefani • Snoop Dogg • Mary J. Blige Common • Mos Def • Beck • Fergie • The Cure • Robin Thicke Maroon 5 • Sting • Dr. Dre • Eminem • M.I.A. • Nelly Furtado 50 Cent • One Republic • Marilyn Manson • Black Eyed Peas Rob Zombie • Weezer • Blink-182 • NIN • Rolling Stones • Eve Movie and TV Soundtracks:

Madagascar (DreamWorks) • Kung Fu Panda (DreamWorks) Shark Tale (DreamWorks) • Ali (Sony) • 8 Mile (Uni) • Slumdog Millionaire (Fox) • Shrek 2 & 3 (DreamWorks) • Moulin Rouge

(Fox) • Family Guy: Live in Vegas (Fox) • Rolling Stones: Shine a Light (Paramount) • Lords of Dogtown (Sony) • Across the Universe (Sony) • Bridget Jones’ Diary: Edge of Reason (Uni) Legally Blonde (MGM) • Gangs of New York (Miramax) KEY ENGAGEMENTS

Realized digital availability for some of the

entertainment industry's most popular movie &

TV franchises, including, but not limited to:

The Girl with The Dragon Tattoo, Sharknado,

Voltron, My Little Pony, Transformers, Ip Man,

Highlander, Iron Man, Inspector Gadget, Zorro,

WrestleMania, Jim Henson's Fraggle Rock & more

Ushered digital availability of critically acclaimed indie films & Oscar-nominated/winning films

including, The Act Of Killing, Ida, Primer, Oldboy, Audition, Song One, New York, I Love You, A Cat

in Paris, Short Term 12, The Secret Of Kells, Dirty Wars, On Golden Pond, Sophie's Choice, Kiss Of

The Spider Woman, The Invisible War, Narco

Cultura, Ernest & Celestine, The Imposter, Sleep

Dealer, Particle Fever, Night Moves, Gasland,

Afternoon Delight, A Fantastic Fear Of Everything, From Up On Poppy Hill, Johnny Got His Gun,

Wasteland, The Broken Circle Breakdown,

George Harrison: Living In The Material World,

The English Teacher, Arthur Newman, Visitors

Worked on films by some of the most iconic

filmmakers & creative visionaries, including,

Martin Scorsese, Michael Gondry, Jonathan

Demme, Abel Ferrara, Werner Herzog, Chan-

wook Park, Clive Barker, George Romero, Steven

Soderbergh, Hollywood stars, including, Kevin

Hart, Anne Hathaway, Robin Wright, Colin Firth,

William Hurt, Emily Blunt, Julianne Moore, Meryl

Streep, Jane Fonda, Saoirse Ronan, Audrey

Tautou, Sean Connery, David Bowie, Danny Trejo,

Jon Hamm, Paul Giamatti, Abigail Breslin, Simon

Pegg, Olivia Wilde, Michael Keaton, Josh Lucas,

Harvey Keitel, Jackie Chan, Luke Wilson, Gretchen

Mol, Michael J. Fox, Robin Williams, Jack

Nicholson, James Gandolfini, Robert Pattinson,

Forest Whitaker, Peter Sarsgaard, Bradley

Cooper, Natalie Portman, Helen Mirren, Cuba

Gooding, Jr., Mo'nique, Mike Epps, Katt Williams,

Olivia Munn, Sarah Silverman, Dwayne Johnson,

Jesse Eisenberg, Dakota Fanning and more



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