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KEITH J. CRYSTAL

• Upper Saddle River, NJ 07458 • adewy9@r.postjobfree.com • 201-***-**** www.linkedin.com/in/keithcrystal

Senior Sales Executive & Transformational Leader PROFESSIONAL EXPERIENCE

Regional Vice President of Sales 2019-Present

Engine Media Solutions, New York, NY

Engine Media Solutions is a technology first company which provides the latest brand insights and consumer sentiment to enable brands to target their core consumers. Engine provides a fully managed service as well as programmatic solutions to allow for ease of use. Because our insights are conducted on a daily basis, brands always have the latest data to use for successful campaign activation.

• Hired, onboarded and lead a 8 person sales team across Eastern Region

• Spearheaded ENGINE Full-Service and Programmatic Efforts to both agencies/brand direct

• Manage a team of Sales Directors with oversight into a $24 million budget (YTD: 105%)

• Provide coaching, encouragement, collaboration and positive influence to team at all times

• Team led all CTV and OTT sales within organization

• Facilitated companywide adoption of Salesforce.com to allow for better external communication and accountability

• Achieved 108% of Q4, 106% of Q1 2020 budget

Director of Sales 2019-2019

Comcast Spotlight, New York, NY

Comcast Spotlight is an advertising sales company that provides video solutions to local, regional and national businesses through television and digital advertising. Spotlight’s advertising approach is designed to maximize campaign effectiveness by delivering your message across every screen. Our multi-part equation is informed through data infused campaign targeting and insights.

• Oversight into 7 offices, 9 Local Sales Managers and 50 Account Executives overseeing $40 million in billing

• Evangelizing the “New TV” messaging to clients and agencies

• Coach and lead all Managers/Sellers with a datacentric, digital first approach

• Guide and assist in building out of account plans, budgets and tactics to remain top of mind with clients

• Work closely with partner departments to “surround the sale” and prov

• Led East Coast Markets with Most New Business Sold

• Budget and P&L responsibilities across Market

Director of National Sales 2018-2019

Contently, New York, NY

Contently’s SAAS solution helps the world’s best brands create engaging, accountable content at scale. What sets us apart is our hybrid approach: By combining an end-to-end platform, a proven strategic methodology, and a curated talent network into one holistic solution, we help our clients achieve strategically differentiated content that drives business results.

• Successfully hired and on boarded an entire new Sales Team in SF/NY

• Constructed and implemented new training and hiring roadmaps within organization

§ Training and Growing Talent § C-Level Relationship Expert § Marketing Excellence

§ Programmatic Expert § SAAS Sales Engineer § Organizational Leader

§ Data/Analytics/Solution Consulting § P & L Budget Expertise/Management § Creative Brainstorming

• Player/Coach role that worked in conjunction with Sales Directors to lead team in selling in SAAS based software into Enterprise Accounts during my tenure: Xerox, Par Pharmaceuticals, Aetna, RBC, Foursquare, Greystone, AKC, Morgan Stanley, Artic Wolf, Dell and Thumbtack.

• Collaborated with Marketing and Demand Gen teams to drive new inbound leads

• Attend and Speak at Conferences within Content Marketing and SAAS Marketplace

• Consultative sales techniques that builds trust and rapport

• Team achieved 107% of budget in 2018

Senior Director of Sales 2015-2018

Innovid, New York, NY

Innovid is the world’s largest independent video ad server. Innovid is media agnostic and can deliver video ads across all screens. Innovid provides brands and marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid's Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Innovid’s suite of solutions allows for full service operational efficiencies while providing a transparent look into the details and data on the backend..

• Successfully collaborated with senior leadership across both client and agency portfolio. Directly brought the following brands in during my tenure: Eli Lily, Nestle Health, Truth, Marriott, Energizer, L’oreal, Fedex, Pepsi, US Navy, Pfizer, Dick’s Sporting Goods, Xerox, NBC-Universal, United Airlines and AT&T.

• Working relationships and continuous dialogue with: Wavemaker, Maxus, Metavision, Merkle, OMG, Y&R, Hearts & Science, Cramer-Krasselt, Martin Agency, Camp-King and US International.

• Led sales organization in most platforms wins and revenue for 3 quarters in 2016.

• Sold SAAS ad-tech solutions to top accounts such as L’oreal, Truth, Dell and Marriott which included brokering Adobe partnership

• Achieved 106% of budget in 2016, 103% in 2017

Executive Director of Sales 2014-2015

Eyeview, New York, NY

Eyeview is the leading provider of personalized digital video advertising solutions for brand marketers. Eyeview’s solution offers broadcast quality personalized videos for each consumer, with proprietary creative technology that integrates the brand’s relevant messages and custom data segments.

§ Prospect, manage and sell custom video solutions to leading Fortune 500 companies and their activation agencies. Working relationship and ongoing dialogue with Wavemaker, Mediacom, OMD/OMG, Martin Agency, BFG, BVK, Havas, Team Detroit, NCL, Universal Studios, Carnival Cruise Line, Marriott, Mazda and Town Sports International

§ Managed cross functional teams in media supply, analytics and customer success to ensure campaign delivery

§ Engage in best practices of both cross screen implementation and optimization to granularly target and drive results

§ Developed new customized presentation that engaged and delivered to the clients needs Additional Experience

Director of Sales, Epsilon 2013-2014

Regional Digital Manager, Edmunds.com 2012-2013

National/General Sales Manager, CBS Local 2006-2012 General Sales Manager, Emmis Communications 2004-2006 Director of Sales, Time Warner Cable 2000-2004

EDUCATION

BACHELOR OF ARTS IN MASS COMMUNICATIONS AND MINOR IN SOCIOLOGY, UNIVERSITY OF HARTFORD

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