Digital Marketing Account Executive

MICHAELA HOFFMAN

Clifton Park, NY 518-***-**** **********@*****.*** linkedin.com/in/mhoffman7 EDUCATION

New York University, New York, NY Sept. 2016 – May 2020 Bachelor of Science, Media, Culture, and Communication Minor in Business Studies

Overall GPA: 3.8

New York University in Florence, Florence, Italy Jan. 2018 – May 2018 Coursework in Economics and Italian language

RELEVENT EXPERIENCE

Digital/E-Commerce Coordinator, Avon, New York, NY June 2019 – Present

• Collaborated with digital team on email marketing, digital analytics, SEO, SEM and brand marketing projects for both representative and customer-facing communication

• Oversaw and owned functional aspects of project management including building project and deployment plans to improve UX of customer-facing website

• Supported digital marketing with compilation and coordination on project briefings, daily marketing reports, and meetings Wholesale/PR Intern, Sergio Rossi, New York, NY Jan. 2019 – May 2019

• Create seminars for store product training done by retail / wholesale teams

• Work alongside Director of Public Relations & Wholesale Senior Account Executive on analysis: trend analysis, competitive analysis, and client analysis

• Coordinate/organize all shipments to/from the US office, to/from Italy or clients, to/from retail stores and wholesale partners Digital Marketing Intern, Olivela, New York, NY Sept. 2018 – May 2018

• Collaborated with digital marketing team on email marketing, digital analytics, paid media, and website marketing projects

• Provide email marketing coordination and support, including email calendar and email recaps

• Worked closely with internal site visitor reporting/tracking software, including Trendalytics, Google Analytics, and Listrak.

OHER EXPERIENCE

Editor, Beauty & Style, Washington Square News, New York, NY Jan. 2017 – Dec. 2017 Sales Associate, Wit’s End Giftique, Clifton Park, NY Jan. 2014 – Jan. 2019 Rental Agent, Oak Brook Commons, Clifton Park, NY June 2016 – Aug. 2016 HONORS

New York University

University Honors Scholar, 2020

Dean’s Circle Honors Scholar, 2017-2018

Dean’s List, 2017, 2018, 2019, 2020

CERTIFICATIONS

Google Analytics for Beginners

ContentSquare Fundamentals

TECHNICAL SKILLS

G-Suite, Microsoft Office, SEO Optimization.

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