Manager Marketing

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SHREEKANT DARBHA

Mobile Phone No.: +91-702******* E-mail ID: ********@*****.***

PROFESSIONAL SUMMARY:

Internationally experienced J/E Bilingual Marketing & Business Development professional with over 13 years of industry experience.

WORK EXPERIENCE:

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August 2016 onwards: Omron Automation Pvt. Ltd.

Location: Gurgaon, India

Job Title: Manager – New Business Development, Projects & Training (Pan India)

Analyze Business Opportunities and create Strategy for New Business domains.

Create Strategy for entering New Businesses, such as Agriculture (Polyhouse) Automation, Digital Healthcare etc.

Impart training to Omron India employees on new tools, and Omron Group Rules.

Stakeholder management in Tate-Yoko (matrix) Organizational structure.

Plan and execute the Projects for Omron India, including the regional projects. 16

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February 2015 – 31

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July 2016: Omron Healthcare India Pvt. Ltd.

Location: Bangalore

Job Title: Manager - New Business Development (Pan India)

Collaborated with one of the largest software companies in India to create Telehealth Business model through Integration of Healthcare Devices with Smartphones & Tabs.

Negotiated License Agreement and Distributor Agreement with the partner company.

Finalized Product Spec of the connected devices, and negotiated the Pricing.

Created partnerships as device vendor with several Telehealth service providers.

Managed E-commerce Business by coordinating with the Online Platforms. 1

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February 2013 – 6

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February 2015: Omron Healthcare Singapore Pte Ltd

Location: Singapore

Job Title: Assistant Marketing Manager (APAC Region excluding China)

Created and supervised the Product strategy for Home-use Digital Blood Pressure Monitors in the Asia Pacific region.

Supervised the entire product lifecycle of Digital Blood Pressure Monitors - from the Market Research to launch, and from sales forecasting till product discontinuation.

Coordinated with the product planning team at the headquarters about the Product Specifications, Cost and Delivery across the categories for APAC region.

Created Product Strategy for new products to be launched in the area, and expand the new products to other areas, such as Cushion Massagers, Hearing Aid etc.

Collaborated with 3

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party agencies for the Marketing Communication material. 2

September 2010 – January 2013: Omron Healthcare Co., Ltd Location: Kyoto, Japan

Job Title: Assistant Product Manager (APAC Region including China)

In-charge of Global Product Planning of Home-use Digital Blood Pressure Monitors, in which the company enjoys global no.1 position with approx 44% market share.

Created short-term and long-term business strategy for Asia Pacific region for the Blood Pressure monitors, with a CAGR of 11% up to 2015.

Supervised three market research projects to understand the local needs of India Market, aimed at doubling the sales revenues by 2015.

In-charge of Global Product Planning of Electric Toothbrush, and played an active role in the collaboration with a world-leading Oral Care company in October 2012.

Successfully lead multi-cultural, multi-lingual teams across the global locations of the company. Frequently translated Japanese presentations to English, and vice-a-versa, for ease of communication between Japan headquarters and overseas sales offices. March 2005 – February 2009: Softbridge Solutions Japan Co. Ltd., Tokyo, Japan Location: Tokyo, Japan

Job Title: VLSI Engineer (Onsite at Toppan Technical Design Centre)

Successfully lead a multi-cultural team of four engineers (Indian, Chinese and Japanese) as the person in-charge of three modules.

Assessed a new EDA tool as the lead evaluator, aiming at a performance improvement of 5-10% and a power saving of 20%, even with a highly optimized design.

Articulated the shared license system within the team to reduce the number of licenses required from four to two, thereby achieving a cost reduction of 50%.

Created and implemented executable script files for multiple test bench execution for the efficient use of limited EDA tool resources, effectively reducing the simulation time by 10-15%.

Translated English documents into Japanese, and vice-a-versa, and acted as interface for the overseas clients.

EDUCATIONAL QUALIFICATIONS:

- Bachelor of Engineering in Electronics from Swami Ramanand Teerth Marathwada Univeristy, Nanded, with 75.94% of marks Distinction. (1999-2003)

- PG Diploma in VLSI Design from C-DAC ACTS, Pune (Aug.2004 – Feb.2005)

- MBA in International Business Strategy from Hitotsubashi University, Japan, with a GPA of 3.26. (2009-2010)

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ADDITIONAL INFORMATION:

Languages known : English, Japanese, Hindi, Telugu, Marathi

(Japanese Language Proficiency Test Level 2 Certified)

Winner of Third Prize in National Level Project Exhibition held at IIT, Powai (2003)

Participated in National Level Project Exhibition held at IIT, Kanpur (2003)

Led a student-initiated social welfare group during undergrad studies to conduct community related activities

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