Sales Manager

GREG LIVELY

Bentonville, AR

662-***-**** • ************@*****.***• Greg Lively LinkedIn

SALES LEADERSHIP EXECUTIVE

Accomplished, award-winning sales, Ecommerce, digital, and marketing executive with extensive experience leading high-performance sales teams and managing lucrative client relationships at highly matrixed global food organizations. Adept at creating and executing mutually beneficial initiatives to strengthen high-value business relationships between company and customers. Deep knowledge of sales, operations, broker management, account management and trade relations. Experience in Beverage, Food, Private Label, Health and Beauty, Ingredients, and B2B sales. Tenacious, agile, and highly motivated. Interpersonally successful, promoted several levels with multiple companies. Areas of Expertise

■ Digital/Ecommerce

■ CPG Senior Management

■ Broker/Distributor Management

■ Omnichannel programming

■ P&L Management

■ Ingredient B2B Sales Management

■ Multiple Food Channels

■ Talent Development

■ End to end brand planning

PROFESSIONAL EXPERIENCE

ADVANTAGE SOLUTIONS 2019 - Present

Vice President, Sales, Analytics & Insights

Drive results for the Walmart Retailtainment Sales Team (45 members). Lead team selling Digital, Ecommerce and sampling activation events for the Walmart US team. Total sales responsibility of $150MM and P&L value of

$16.9MM.

● 7 direct reports consisting of 6 Sales Directors and 1 VP of Marketing and Analytics.

● Work collaboratively with senior Walmart Marketing and Merchant Associates in negotiating multi-million- dollar events.

● Responsible for cultivating business relationship with the top CPG suppliers to deliver top and bottom-line revenue.

● 2019 revenue and profit results: +10% and +18%.

● Team calls on all relevant CPG clients to secure funding for in-store, outdoor, digital and Ecomm activations.

● Lead company’s Analytics team delivering best in class reporting to Walmart and our CPG clients.

● Developed consistent reporting and tools for the selling organization to aid in business analysis and forecasting. Improved forecasting by 17% in Q2 and 15% in Q3.

● Lead company’s Insights team to deliver shopper and business insights thru Kantar, Nielsen, IRI and Retail Link.

● Assisted team to win Walmart Online Grocery Pickup Sampling and Associate Store Pack program creating over $35M in additional revenue.

● Collaborated with Walmart’s seasonal team to develop and execute multiple high impact seasonal events resulting in over $25M in incremental revenue.

● Developed and implemented career development plans for team members resulting in the promotion of 8 associates in 2019 & 2020.

● Negotiated the deal to secure Walmart’s Ecommerce sampling program resulting in over $5M in 2020.

CHR HANSEN 2016-2018

Vice President, Sales & Marketing, 2017– 9/2018

Drove results for the North American Natural Color Sales Team (19 members). Sold color ingredients to private label and national food manufacturers and national chains. Total sales responsibility of $75MM and P&L value of

$11.3MM.

● 8 direct reports consisting of 2 Sales Directors, Marketing Director, Foodservice Director, Product Director, Finance Manager, Business Support Manager, and Customer Service Manager.

● Worked collaboratively with all key function leaders (R&D, Plant, Finance, Regulations, QA) delivering 12% sales growth and 18% profit growth.

● Provided new capabilities to the organization through the addition insights, category management and trade marketing.

● Increased Marketing spend by 35% aimed at market awareness programs and social media.

● Leveraged industrial go-to-market insights, implemented new long-term supply agreement price structures across multiple customers resulting in over $3MM new business wins and significant share gains.

● Created a new Go to Market strategy for the Foodservice Channel resulting in $4MM in new business mainly driven from top QSRs.

National Sales Director, 2016-2017

Led US based team of 7 Sales Managers and 1 Distribution Manager for the Natural Color division. Sold color ingredients to private label and national food manufacturers and national chains.

● Drove in more than $30 MM in sales (21% growth over previous year).

● As a member of the CHR Senior Sales Leadership Team, helped develop key go-to-market strategies to deliver significant share gains. Also, facilitated regular meetings with CHR Hansen senior leadership team to review results and trends; coordinate regular top-to-top reviews with CFO and CEO levels.

● Developed Foodservice role on team generating $2MM in sales in 6 months. KRAFT HEINZ COMPANY 2012-2016

Vice President, Sales & Customer Service, 2014-2016 Kraft Food Ingredients, Memphis, TN

Led the Domestic and International Sales Team (16 members) for the Kraft Food Ingredients division. Sold products to private label and national food manufacturers and national chains; drove in more than $650 million in sales.

● 6 direct reports consisting of 2 Sales Directors, Customer Service Director, R&D Director, Finance Manager and Foodservice Manager.

● Developed new volume streams through new categories and product launches resulting in $30 million in new sales and 27% sales growth in 2015.

● Developed enhanced go-to-market strategy and relationships with key Foodservice customers (Sysco, US Foods, Performance Food Group, Reinhart) as well as top QSRs (McDonald’s, Subway, Panera, Starbucks).

● Oversaw International trade volume ($40 million). Drove 33% sales growth in 2015 and 24% in 2016.

● Enhanced marketing function to deliver differentiated product solutions across channels to facilitate growth. Director of Sales and Operations, 2013-2014

Kraft Food Ingredients, Memphis, TN

Led US Direct Sales Team driving $400 million in sales and the Sales Operations function.

● Team consisted of 8 Sales Managers, delivered 15% sales growth on ’14 and 19% in ’15.

● Change agent for CRM system, sales tracking, innovation, product development and marketing sales tools.

● Process improvements delivered double digit market share growth, increased employee engagement and customer satisfaction.

Director of Retail Operations, Walmart Team, 2012-2013 Kraft Foods Group, Bentonville, AR

Led a team of 16 colleagues responsible for $1 billion in annual sales while maintaining best-in-class in-store execution on all key business drivers.

● Delivered 21% sales growth driven by new territory structure and go-to-market strategy.

● In store execution improved by 18% by working closely with broker network.

● Created new reporting platform and updated CRM system. CADBURY 2002-2012

Retail Team Leader, Walmart Team, Bentonville, AR, 2007-2012 Led a team of 40 colleagues driving $221 million in sales

● Delivered 11% sales growth in ’07, 17% in ’08, 10% in ’09, 21% in ’10, 15% in ’11 and 18% in ‘12.

● Promoted 16 colleagues.

● Worked closely with Walmart and brokers to identify phantom inventory and established a process to reduce levels which resulted in $3 million in additional sales. National Account Manager, Walmart Team, Bentonville, AR, 2004-2007

● Responsible for the total Halls business ($115 million), calling on Walmart pharmacy buyers.

● Delivered 21% sales increase in 2005 due to securing 1st ever permanent display location in all stores. Key Account / Broker Manager, Charlotte, NC, 2002-2004

● Called on Food Lion corporate buyers responsible for over $35 million in sales.

● Delivered 16% sales growth in 2003 mainly driven by 33% increase in product assortment. ADDITIONAL EXPERIENCE

KEEBLER COMPANY 1991 - 2002

National Account Manager, Charlotte, NC 1999-2002

District Sales Manager, Jackson, MS 1994-1999

Sales Representative, Jackson, MS 1991-1994

EDUCATION

Bachelor of Business Administration (B.B.A.), Marketing Mississippi State University

AWARDS AND RECOGNITION

● CHR Hansen Connect Leadership Program (Top 40)

● CHR Hansen NA Executive of the Year

● Kraft Quest Management Program (Top 1%)

● Kraft Manager of the Year Award

● Kraft Top Sales Award (2x)

● Cadbury Overachievers Club (Top 5%) (2x)

● Walmart Supplier of the Year Award

● Cadbury Top Retail Performer (3x)

● Promoted 29 Colleagues

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