Senior Performance Strategist

ALVIN TRIEU

********@*****.*** ■ 626-***-**** ■ linkedin.com/in/alvintrieu

EXPERIENCE Canvas Worldwide, Playa Vista, CA

Senior Strategist - Hyundai CPO, Genesis October 2019 - Present

Develop and present in-market digital media plan to automotive clients

Lead campaign and creative kick off calls with key stakeholders for campaign launch

Spearhead client-facing budget proposals to capture performance-driven KPIs

Onboarded and trained new Associate Strategist and Associate Director

Promptly adapted workflow and media plan to meet ad-hoc client requests Canvas Worldwide, Playa Vista, CA

Strategist - Hyundai T2, Hyundai CPO, Genesis December 2017 – October 2019

Responsible for stewardship of all budget authorizations and media reallocations

Created and monitored digital media campaigns in Prisma from start to finish

Acted as primary liaison between client, vendors and internal activation teams

Provided client with strategic insights and tactical optimizations based on monthly campaign performance

Canvas Worldwide, Playa Vista, CA

Associate Strategist - Hyundai, Genesis September 2016 – December 2017

Planned and trafficked digital media campaigns in Prisma

Managed timelines of internal and external teams for recurring client deliverables Rubin Postaer and Associates, Santa Monica, CA

Media Planning Intern – Acura Dealer Associations October 2015 – December 2015

Generated weekly campaign reports for 20+ markets with Acura Dealer Associations

Prepared framework for annual planning and campaign creation

Compiled 10+ vendor decks for a client-facing QBR IW Group, Inc., West Hollywood, CA

Media Planning Intern – Lexus, MetLife July 2015 – September 2015

Created and sent insertion orders for digital media campaigns

Generated bi-monthly campaign reports for Lexus using DCM

Negotiated rates with media vendors based on previous annual rates SKILLS Digital Media

Proficient with Billing, Campaign Management, Creative Trafficking, Google DCM, Prisma, and Reporting

Experience working with DoubleVerify, DV360, Facebook Business Manager, Power BI, SA360, The Trade Desk, and Twitter Analytics Microsoft Office

Proficient with Excel, PowerPoint, and Word

EDUCATION California State University, Fullerton Graduated May 2016 Bachelor of Arts in Communications, Advertising

Bachelor of Arts in Business Administration, Entertainment & Tourism Management

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