Social Media Manager

KATHYRN GERAGHTY

PHOENIX AZ RESIDENT • CELL: 714-***-**** • E-MAIL: ***************@*****.***

SOCIAL MEDIA MANAGEMENT WITH INTEGRITY THAT DRIVES BRAND SUCCESS Social Media Specialist • Social Media Manager

SUMMARY

Recent college graduate and evolving social media professional with a natural talent for strategic communications. Understands how to create social media content that balances visual impact with keen writing and editing skills to maximize marketing effectiveness. Energetic and self-directed; handles multiple projects simultaneously with ease and professionalism. EDUCATION

Bachelor of Arts, Strategic Communications • Emphasis in Advertising & Public Relations Northern Arizona University, Flagstaff, AZ • August 2016 – December 2019 Relevant coursework: Advertising Copy & Layout, Advertising Media Selection, Public Relations Writing, New Media Engagement

QUALIFICATIONS

● Customer-led creativity.Actively listens to each client’s vision, then works to translate social media project requirements into timely deliverables that fulfill client expectations. Works creatively but always with a strong sense of the message the client intended to deliver.

● Passionate but focused. Approaches each project with enthusiasm, but without losing focus on the details that matter to the client.

● Exceptional organizational, interpersonal & communication skills.Collaborates across functions and teams to meet client needs. Offers input to creative meetings, shares ideas and invites feedback. Uses strong organization and time management skills to optimize assets and workflow.

● A quick study who is technology savvy and remains calm under pressure. Readily embraces and applies new ideas and technology; effectively handles last-minute changes and completes all tasks within expected deadlines. SKILLS

Content Creation & Marketing:Administrative Assistance • Advertising • Branding • Content Development • Copy Editing • Digital Media • Grammar • Image Editing • Messaging • Research • Social Media • Writing Communication & Interpersonal:Customer Experience • Customer Service • Relationship Building • Leadership • Presentations • Public Speaking • Teamwork

Tools & Technologies:Adobe After Effects • Adobe Flash • Adobe Illustrator • Adobe Photoshop • Adobe Premiere Pro • Apple OS • Facebook • Google Analytics • Microsoft Office (Excel, Outlook, PowerPoint, Word) • Windows 10 • SEO • Twitter EXPERIENCE

Oregano’s Pizza Bistro • Flagstaff, AZ April 2017 – Present Bartender January 2020 – Present

Transitioned from Manager by mutual agreement with management to realize a 50% increase in income. Manager July 2017 – January 2020

Manage/organize daily restaurant operations with a goal of controlling costs and providing a high quality customer experience. Hired/trained staff, coordinated employee schedules, and ensured company protocols were followed. Planned menus, ordered supplies, managed budgets and resolved customer complaints. Line Cook April 2017 – July 2017

Leveraged strong organization skills carried forward from social media work to prepping food and plating dishes in accordance with menu specifications and sanitation standards. SUCCESS HIGHLIGHTS & RELEVANCE TO BEING A SOCIAL MEDIA PROFESSIONAL

● Branding & Social Media:Protect the restaurant’s brand by diligently monitoring customer reviews on Yelp and Google. Regularly apply social media writing skills to craft thoughtful responses to all reviews with an emphasis on resolving any customer complaints.

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K. GERAGHTY RESUME • PAGE 2 OF 2 • CELL: 714-***-**** • E-MAIL: ***************@*****.*** Oregano’s Pizza Bistro • Flagstaff, AZ (continued) April 2017 – Present SUCCESS HIGHLIGHTS & RELEVANCE TO BEING A SOCIAL MEDIA PROFESSIONAL

● Leadership, Communication & Interpersonal Skills:In September 2017, was entrusted to train 40 kitchen staff in a 1 month window for new restaurant opening; by March 2019, this restaurant was the highest grossing restaurant out of 27 in the company. These leadership, communication and interpersonal skills have been – and continue to be – directly translatable to working cross-functionally with marketing and social media teams to drive results.

● Promoted from Line Cook to Manager 3 months after hire based on strong job performance. Findlay Toyota Flagstaff / Sales Consultant • Flagstaff, AZ February 2020 – May 2020 Applied a wide knowledge of Toyota products to improve sales interactions, guide clients to make educated purchase decisions and close sales. Consistently met or exceeded all assigned sales quotas. SUCCESS HIGHLIGHTS & RELEVANCE TO BEING A SOCIAL MEDIA PROFESSIONAL

● Branding:Quickly absorbed what distinguishes Toyota products from its competitors and makes it a better choice. This

“branding mindset” is directly applicable to driving the success of any business through its social media.

● Customer Experience:Used effective communications to favorably influence customer perceptions about the Toyota brand. This skill is directly applicable to shaping the customer experience for other businesses through their social media platforms.

● Relationship Building: Avidly recruited by Toyota Flagstaff’s manager based on his customer experience with my positions at Oregano’s. The Toyota offer was exploratory and helped crystallize my decision to resume focusing on a career in social media. This relationship building ability is directly applicable to communicating/following up with the customers through social media platforms.

Frito Lay Dip Brands / Social Media Intern • Flagstaff, AZ August 2019 – December 2019 Led a 5-person capstone team to create multimedia advertising campaigns that strategically reimagined the Frito Lays Dips brands as multi-use rather than single-use products in the minds of customers. SUCCESS HIGHLIGHTS

● Within first month, conducted numerous focus groups in the critical 18-35 demographic.

● Analyzed focus group results and identified issues with how consumers perceived the products.

● Neutralized perception issues by changing the conversation: created advertising campaigns tailored for billboards, Instagram and television that focused on tailoring product use to suit the consumer’s unique personality.

● The team’s advertising campaign was awarded top honors out of a field of 10 teams by executives of PepsiCo (Frito Lay’s parent company).

National Park Service / Social Media Intern • Flagstaff, AZ August 2019 – December 2019 Led a 4-person capstone team to design social media solutions to drive revenue for Flagstaff Area National Monuments by targeting/engaging the 18-35 demographic more effectively. SUCCESS HIGHLIGHTS

● Launched/maintained a social media presence in Facebook, Instagram and Twitter.

● Developed/implemented integrated online and offline strategies to engage followers and convert them into customers.

● Planned/created/managed a 6 month schedule of promotions and online marketing campaigns.

● Successfully circumvented budget limitations by focusing on low cost/no cost events and making the 6-month social media schedule “turnkey ready” to implement without added cost.

● Concurrently managed/delivered on 2 social media projects in different business sectors without comprising effectiveness on either project.

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