Bernard Duncan
LEADING: Management, Communications, Marketing, Training, Strategy
COMMUNICATIONS PROFESSIONAL/CEO/MANAGER
A dynamic, inspirational leader with an extensive communications, broadcasting, marketing and training career, involving significant senior management roles.
A powerful public voice for organisations with a reputation for strong relationship-building.
A broad range of experience and skills for successful management, and the presentation of ideas and concepts in a compelling manner at all levels – a key to success in all disciplines.
Strong abilities in creating and delivering on strategic direction, providing superior leadership.
Accomplished communications professional. Successfully led staff teams both large and small. Responsible for the successful operation of 24/7 live radio stations and networks (commercial and public), and leadership of Government broadcasting agency. Highly-developed presentation skills demonstrating credibility, preparedness, articulate delivery, thorough understanding of organisations and the machinery of business and government. Ability to remain composed under pressure. Excellent relationship building and maintenance with clients, boards, government representatives and stakeholders. Successful in fund-raising, in membership organisations and government-based grants. Unique combination of public and commercial sector experience. Skilled in personnel management, training, brand management, radio station and network management and PR, including product and organisational promotion and relaunch. Unparalleled experience in communications and leadership.
KEY SKILLS AND ACHIEVEMENTS
Leadership
Highly experienced in representing an organisation to the public, stakeholders, funders, members, government Ministers and Ministry and Federal officials, Board members and agencies, tertiary institutions and business leaders in all walks of life. Proven ability in leading well-performing teams, including high-profile talent, with some of New Zealand’s and California’s top radio and television presenters and producers. Highly successful in enabling people to be as good as they can be to achieve desired objectives.
Management
Comprehensive management expertise including the preparation of strategic and business plans and objectives, budgets, policies and reports, and the design and maintenance of key performance indicators and monitoring systems. Expert people and facilities manager. Significant experience setting and managing budgets of widely varying sizes. Specialist in fund-raising from diverse sources.
Communication and Marketing
Strong liaison and negotiation skills, including inter-sectoral liaison with business, the public sector and government. Outstanding written and oral communication skills. Sales and marketing experience in commercial radio. Extensive experience working with people from a diverse range of cultural and social backgrounds. Excellent presentation skills and an ability to relate well at all levels.
Organisation
Exceptional organisational and time management skills with the ability to prioritise, remain calm and think laterally while under pressure
Training
Experienced in working closely with staff on an ongoing basis, extending responsibility to improve output, engagement and satisfaction. Provided mentoring, advice and guidance in a wide range of situations, paid and voluntary. Skilled in broadcast and other presentation training and the development and delivery of training plans. Taught in numerous tertiary education contexts in New Zealand and the USA. Ability to achieve quality “turn-around” in on-air personnel.
Relationship Management
Built and maintained key relationships with commercial and public broadcasting industry, government officials and the broadcasting and production sectors, as well as other industries. Maintained regular contact, clear and consistent communication and demonstrated integrity at all times. Enjoyed close liaison relationships with Boards and Chairs, and achieved relationship turn-around between Boards and management.
Strategic Management
Strong strategic planning and development skills in a range of areas. Excellent liaison skills with strategic partners and stakeholders on a variety of levels including business, public sector and government
CAREER TIMELINE
Strategic and Communications Consultancy – Self Employed Contract or Permanent, fixed-term contracts
Auckland & Wellington, New Zealand 2019 – present
Provide media, management, communications and training advice in a range of settings, including mentoring and teaching at tertiary institutions, with clients including radio management and staff.
Corporate and Public communications, internal and external.
Available for senior management positions.
Fire and Emergency New Zealand (NZ Fire Service), Wellington, New Zealand
Content Manager 2015 – 2019
Management of key team of contributors to achieve strategic objectives.
Manage and lead communications content team function of Fire and Emergency to ensure messages provided internally and externally are clear, unambiguous, and consistently delivered.
Provide expert editorial advice to all areas of the organisation with respect to written and verbal communications.
Developing and delivering programs and workshops that build organisational capability based on sound learning and development principles that align with the organisation’s strategies.
Ensuring quality control of final messaging throughout all facets of Fire and Emergency’s communications function. Responsible for final edit and approval of Fire and Emergency communications.
Strategic Consultancy – Self Employed
Auckland & Wellington, New Zealand 2014 – present
Provide media, management, communications and training advice in a range of settings, including mentoring and teaching at tertiary institutions, with clients including radio management and staff.
Pacifica Foundation Radio, Berkeley, CA, USA
Interim Executive Director 2014 – 2014
Lead fully functioning radio network comprising five radio stations (Washington D.C.; New York City; Houston, Texas; Los Angeles and Berkeley, California), Pacifica Radio Archives and an affiliates program including 200+ stations. Responsibility for group budgeted income and expenditure, programming, news and editorial content, transmission, engineering functions, funding, audience and membership development and maintenance, liaison with governing board(s) and Federal agencies including FCC and CPB. Responsible for network sound, standards and audience research assessment.
Supervise station, archive and affiliates program General Managers and National Office staff. Negotiate trade agreements for union and non-union staff, and ensure safety and health measures and all Federal laws and guidelines are followed. Maintain appropriate station and network information.
Represent Pacifica in public forums, and manage publicity, media relations and PR.
Sought for advice on broadcasting, leadership, judgment and vision.
Responsible for a complete turn-around of Board/management interaction, and beginning negotiations for reduced transmission costs for NYC station.
Leadership in embracing digital distribution technology and its implementation.
Pacifica Radio: KPFK-FM, Los Angeles, CA, USA
General Manager 2011 – 2014
Lead fully functioning radio station, with responsibility for budgeted income and expenditure, programming, news and editorial content, transmission, engineering functions, funding, audience and membership development and maintenance, governing board liaison, and relationship with stakeholders and Pacifica National organisation. Significant application of innovative revenue generating activity. Assessment of Arbitron ratings data and resultant program development.
Supervise all station staff and voluntary labor.
Negotiate agreements for union and non-union staff.
Ensure safety and health measures and all Federal laws and guidelines are followed. Maintain appropriate station and network information.
Represent Pacifica and KPFK in public forums, and manage outreach, publicity, media relations and PR. Monthly on-air report to the listener.
Responsible for station sound and appropriate response to ratings results.
Presentation, Media, Communications & Business Consultant
Wellington, New Zealand 2009 - 2011
Training in public and business presentation, interviewing, message development and promotion.
Inter-business communications and public affairs advice and delivery.
Creating and maintaining positive and effective public and private credentials and image.
Writing – media releases, opinion editorials, Ministerial and other speeches, presentations, etc.
The Broadcasting Commission (NZ On Air), Wellington, New Zealand
Acting Chief Executive 2005 - 2007
Development and maintenance of productive relationships with key clients including Ministers, Ministries, broadcasters, producers and other key industry and stakeholder groups.
Development and implementation of appropriate risk management strategies.
Management of NZ On Air's budget (in excess of $100million p.a.), accounts and annual
program of research and consultation.
Compliance with the Memorandum of Understanding agreed to between the Minister of Broadcasting and the Commission Board.
Identification, funding and promotion of quality, diverse range of local content with particular emphasis on underserved and minority groups in the wider community.
Deputy Chief Executive, Radio & Communications Manager 2001 - 2009
Responsibility for the management of funding contracts with a variety of providers, ranging in value from $3,000 to $31million, including Radio New Zealand Ltd.
Research and preparation of Board papers with recommendations for the allocation of public funding and management of grant application process.
Responsibility for assisting and advising radio funding recipients on sponsorship and fund-raising in a variety of ways and at many levels. Assistance in training where required.
Management of NZ On Air’s IT systems and requirements (including succession planning) to ensure seamless and trouble-free business operation.
Management of all internal and external communications including newsletters, media releases, advertising, PR and website.
Networks Manager, Radio New Zealand (public radio) 1997 - 2001
Wellington, New Zealand
Leadership and management of a high-profile talent team ensuring on air program quality, working closely with presenters, journalists and producers – both news and music networks.
Management of publicity function of networks, including publicity staff of two full-time equivalents, producing both written and recorded material.
Creation of new and innovative methods to reflect and develop appreciation of New Zealand culture and identity through broadcast programming on news-talk and music networks, acknowledging the changing demographic and sociographic make-up of New Zealand society.
Setting and management of several budgets related to key functions of the public broadcaster.
Lead steering committee introducing digital technology into broadcast chain.
Program Director (commercial radio) 1989 - 1997
Classic Hits ZHFM and Newstalk ZB, Hamilton and 2ZK, Hastings, New Zealand
Various Roles (Radio New Zealand and Television New Zealand) 1980 - 1989
ADDITIONAL EXPERIENCE AND ACHIEVEMENTS
Presentations
Representation at National Federation of Community Broadcasters conferences in the USA.
Represented New Zealand film and television at Imagem dos Povos film festival in Brazil.
Celebrity Speaking/Debating.
Facilitation of training programs for broadcasting and communication techniques for announcers and journalists working on radio and TV.
Broadcasting skills and techniques, history and development to classes at Waikato Polytechnic (Hamilton), Canterbury University (Christchurch), Whitireia Polytechnic (Auckland Campus), and the University of Southern California (Los Angeles).
Public broadcasting lectures to New Zealand Broadcasting School students (Christchurch).
Presented training programs on making successful business presentations.
Delivery of KPI Workshop – General Conference, Commonwealth Broadcasting Association, Manchester, UK to demonstrate methods for measuring publicly funded broadcasters’ value for money.
Strategic Plans, Statements of Intent, and Annual Reports to stakeholders.
Develop and present business improvement workshops, including effective writing, speaking and meetings.
Writing and Editing Publications
Speech writing and media presentations (including opinion editorials and Ministers’ speeches).
Business and strategic planning documents.
Media releases.
Radio New Zealand On Air Skills Training Manual, Statements of Intent and Annual Reports.
NZ On Air Statements of Intent, Annual Reports and Five Year Strategic Plan, website, newsletters and other communications.
NZ Fire Service style guide, and corporate documentation (quality assurance and design).
NZ Fire Service Annual Report.
Editing academic writing including articles, chapters, dissertations and books.
Voluntary Work, including Board Membership
Advisory Board Member – Radio Heritage Foundation (2015 – present).
Board Member and Chair – ParentHelp Wellington (2009 – 2011).
Job Mentor – Job Mentoring Service (2009 – 2010).
PROFESSIONAL TRAINING
Bachelor Applied Management – Strategic Management, Otago Polytechnic, Dunedin
Corporate Public Affairs Institute – Melbourne Business School, University of Melbourne
Study towards LLB (Law) and BA in Media Studies – Victoria University, Wellington
Business Communications, Bachelor Applied Science degree, Communication – Open Polytech
Management accounting for public entities.
Researching, Designing and Implementing Marketing and Public Information Campaigns
IT For Non-IT Managers
Management by Objectives and Solution Selling for Effective Marketing Outcomes
New Zealand Institute of Management Supervision Course
Radio New Zealand Presentation, Management and Leadership Training Courses
REFERENCES
Blair McLaren (Former National Communications Manager, New Zealand Fire Service, Wellington, New Zealand).
Brett Warwick (Former Director, NZ Fire Service, Wellington, New Zealand).
Andrew Simms (Former team member, NZ Fire Service, Wellington, New Zealand.
Dutch Merrick (Former Chair, KPFK Local Station Board, Los Angeles, California, USA).
Lydia Brazon (Chair and interim Executive Director, Pacifica National Board, Berkeley, California, Board member, KPFK Local Station Board, Los Angeles, California, USA).
CONTACT DETAILS
Apt. 405, 142 Vivian Street, Wellington, NEW ZEALAND 6011.
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