Sales Account Executive

Paul A. Zelin

Hopewell, NJ • LinkedIn

*******@*******.*** • 609-***-****

Senior Sales and Account Executive

Accomplished and dedicated Business Development and Sales Account leader with 20+ years’ success building new business opportunities, exceeding sales objectives, and developing strategic initiatives. Collaborative communicator skilled at developing high-performing sales teams, cultivating mutually beneficial business relationships, and negotiating multimillion-dollar advertising contracts.

Forward-thinking professional known for proactively managing risks, developing creative initiatives in diverse markets, and maximizing internal resources. Executive Sales leader consistently ranked in Top Three revenue producers nationally.

Areas of Expertise:

Strategic Analysis and Planning

New Business Development

Revenue Increases

Customer Service / Client Relations

Brand Planning / Business Analytics

National and Global Sales Strategy

Process Improvements

Staff Development and Leadership

Corporate Sponsorships

Traditional and Digital Advertising

Professional Experience

American Society of Cataract and Refractive Surgery (ASCRS) – Fairfax, VA

Senior Sales and Account Executive (2006 to 2019)

Promoted and sold advertising space to high-profile ophthalmology supply companies such as Alcon, Bausch, and Johnson & Johnson and 200+ smaller ophthalmic corporate clients. Entrusted with accounts from Director of Sales and Marketing upon his departure in 2016 and held accountability for all accounts for four years.

Directed promotion and sales of traditional advertising, digital advertising, and corporate sponsorships in national magazine as well as EyeWorld-Asia Pacific. Trained and mentored three high-performing Sales Representatives and oversaw teams of seven associates. Travelled globally to attend conferences and build long-lasting client business relationships. Collaborated with national marketing teams and creative vendors to maximize and drive $3M in global sales and develop powerful marketing materials.

Selected Contributions:

Generated over $1M in corporate sponsorship opportunities for ASCRS Symposium and Annual Congress Meeting in three consecutive years, with $1.2M in 2016, $1.7M in 2017, and $1.4M in 2018.

Led 15% increase in customer loyalty across all marketing channels through proactive leadership to meet and exceed critical milestones.

Expanded existing business by $100K in 2017, resulting in 12% increase in client investment.

Achieved year-over-year advertising revenue increase of 15% by consistently establishing new accounts and maintaining existing accounts over 13 years.

Established over $110K monthly in net advertising dollars for EyeWorld magazine from 2018 – 2019 including $9K digital advertising, $25K banner space in email newsletter, and $11K in sister publication.

Acknowledged by Executive leadership for increasing existing client investment by over 43%.

Recognized as among top three Global revenue producers consistently in monthly sales rankings.

Additional Experience

Sales Representative (2019 – 2020) Home Depot – Hopewell, NJ

Sales Representative (2005 – 2006) McNeil Group – Yardley, PA

Generated advertising sales for Reader’s Digest Travel and American Bus Association.

Senior Account Executive – New Business Development (2003 – 2005) MKTG Services – Newtown, PA

Increased existing client revenue by over 43% through effective direction and management of seven Account Executive team and development of key sales promotions.

Consistently acknowledged in Top 3 sales representatives in monthly sales contests.

Education and Credentials

Bachelor of Science in Marketing Management Boston University – Boston, MA

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