Cheryl Silvestri
Broomall, PA 19008
Phone: 484-***-****
Email: *******@*****.***
Account Executive
Highly passionate and culture creating driven individual with an extensive history working as an Educator/Trainer/Account Executive (Brand Ambassador). Demonstrates and has experience in all industry areas in Aesthetics. I have 20+ years Aesthetic experience including hands on training and educating in a spa setting, national chain accounts, classroom setting and Train The Trainer. I have implemented education programs, training initiatives, event protocols and materials specific in all areas of distribution. Easily conforms and creates business strategies for multiple networks. A perfect fit as liaison to Sales, Education, and Marketing. Quickly builds strong relationships with others while developing and implementing goals for accounts. Provides years of knowledge and education which equates to account growth. Delivers high quality training on Products/Services to be utilized and performed. Experience with various types of accounts including Retail, Professional, General Consumer, National, and International Accounts (including distributors). Education, and trained in various settings including Skype, Corporate, Classroom, and onsite Accounts. Supports colleagues, resolves concerns with solutions, has an excellent approach to focusing on Individual/teams strengths channeling each in a productive manner that creates success. Excels at trouble shooting, problem solving, and providing solutions.
Areas of Expertise
Exceeds Sales/event goals independently
Excels in creating and managing account relationships
Educating Various Staff/
Types of Accounts in Product Knowledge
Develop trainers Hands on for Staff/Esthetic Training in Treatments and Products
Demos/Client prospecting
Event Planning (all types)
Product Launches/New product development and education
Works closely with
Owner/CEO/VP and
Organizational Management
Training with various staff in various settings
(corporate/retail/spa)
Goal Attainment Strategies in Sales/Seasonal/Yearly
Communicates effectively and efficiently with Sales/Brand founders/Education/Marketing
Supports training and material
in all facets of industry business (including POS)
Proficient in Microsoft Word,
Excel, PowerPoint and Outlook
Solution-
Oriented/develops and easily recognizes staff/team strengths
Negotiation/ problem solving skills
Works well with Budget
Trade show planning/involvement
Great Customer Relationship building skills
Ability to work independently and collaboratively in a
fast-paced environment
Professional Experience
SESHA Skin Therapy/Conrex Pharmaceutical 2017- 2019 Director of Business Development
(Responsibilities include connecting the internal and external structure of the company)
Product Development, Packaging, Ads/Marketing, Education/Training, Account Managing, etc.
Luzern Labs 2015-2017
Independent Educator Trainer/Account Manager
(Account Managing, Training, Education Material, Launches, Events)
Dermalogica
Educator and Corporate Trainer/Account Manager 2013-2015
International Dermal Institute 2013-2015 Educator and Corporate Trainer/Account Manager
Chameleon Salon & Spa, Media, PA 2012- 2014
Esthetician Ordering & Sales
The Day Spa at Skin Deep, Media, PA 2007- 2012
Esthetician Ordering & Sales
Joseph Anthony Salon & Spa, PA 2003-2007
Esthetician Ordering & Sales
Education & Licenses
Bachelor’s Degree ~ Marketing
Strayer University, Media, PA
Associate of Art Degree ~ Fashion & Merchandising
Bauder College, Fort Lauderdale, FL
Licensed: Esthetician & Manicurist
Training: Various Skin care training on various product line and ingredients