CONTACT

Address : Asmaa Fahmy St., Ard Elgolf,Heliopolis Cairo Egypt

Phone : +2-010********/010********

Email : adeup9@r.postjobfree.com /adeup9@r.postjobfree.com

Marital status: single

Date of birth:7th November 1973

SKILLS

Commercial driving expertise

Problem solving

Team liaison

Client assessment and analysis

Attention to detail

Microsoft Office

Team leadership

Data management

Extremely organized

Self-motivated

Budgeting and finance

Time management

Conflict resolution

Project management

Risk management processes and analysis

Communication skills

Powerful negotiator

Staff development

Partnership marketing

Retail marketing

Business development

Scheduling

Campaign development

Strategic planning

New business development

Client presentations

Research

Forecasting ability

Revenue generation

Customer service and support

Key decision making

Performance monitoring

Goal-setting

Sales expertise

Strategic analysis skills

Performance metrics

Recruiting and hiring

Stakeholder relations

Salary structure/compensation analysis

Coaching and mentoring

Inventory control

Cross-functional team management

TRAINING

Business Development Projects & Marketing Analysis

HSE At Airports

Sales Skills & Strategy

Advanced Supply Chain & Logistics

Marketing and Merchandising

Train The trainer

Retail Advanced many courses

Change Management

Time Management

Competency based Human Resources

Consumer Behavior

F&B Courses

Digital marketing

COMPUTER SKILLS

Microsoft office

Presentation

ERP systems

Delta / Sun /Navision

SAP user

SSPS

Mini tab

Conference room

Asmaa M. Al Kashef

PROFESSIONAL SUMMARY

Broad industry and operations experience includes different fields, Highly ambitious Commercial Director with background in sales, marketing and advertising. Expertise in market analysis, forecasting and client needs assessments. Exceptional Business Development Representative able to successfully grow brand awareness through increased market penetration and new market development.

WORK HISTORY

Africa Commercial Director 09/2016 to 12/2018

Dufry Group - Cairo, Egypt

Responsible for creative design & Planogram of the shops which generated the sales increase by 25%

Directs and oversees the long term activities of the Retail Backrooms, to include the flow of merchandise from DC's and vendors.

Responsible for Sarbanes compliance, monitoring and driving service levels, SOP updates and validation.

Provides leadership and direction to the country Managers.

Oversaw daily operations over thousands of Passengers with a combined annual budget .

Improved company customer service rating by 95%

Managed the startup team of new Airports

Selected new suppliers with new products

Promotion Plan of C items and increase collection of A&B items

Implement and manage the continuous improvement activities that are centered on improving efficiency and reducing cost across the entire inventory

Managed, hired and trained high-performing sales and support team while maximizing profitability by setting performance benchmarks for customer service, cost control, revenue and profits.

Generated reports detailing project information and predictions.

Created effective organizational systems for reports, agendas, contracts and records.

Ensured supply met demand by overseeing all merchandising decisions, replenishment and inventory management.

Country Supply Chain &Logistics and commercial Manager 07/2010 to 12/2018

Dufry Egypt LLC - Cairo, Egypt

Retail Sales & Marketing Manager 07/2010 to 08/2012

Hudson News - Cairo, Egypt

Overseas daily operations of retail stores

Interview hire and train sales team

Motivate sales staff to deliver excellent customer service

Improve their efficiency, and meet sales quotas

Develop and maintain retail store budgets

Monitor inventory levels and order new products as required

Improvement of performance of both sales team and sales target

Developing and executing strategic plan to achieve sales targets and expand customer base

Building and maintaining strong, long-lasting customer relationships.

Managed team of 25 employees, overseeing the hiring, training, and professional growth of employees.

Achieved [revenue or departmental objective] by re scheduling terms of payments, selection of suppliers,change assortment of products

Monitored multiple databases to keep track of all company inventory.

Supported Sales team in improving operations and resolving issues to deliver top-notch customer service.

Improved company customer service rating

Supply Chain &Commercial Manager 06/2007 to 01/2009

CEVA SANTE ANIMAL - Cairo, Egypt

Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.

Considered business demands and customer preferences when developing pricing structures and marketing plans.

Established, initiated and optimized marketing strategies based on company targets, product specifications, market data and budget factors.

Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.

Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.

Performed initial client assessment and analysis to begin research process.

Delivered an exceptional level of service to each customer by listening to concerns and answering questions.

Obtained documents, clearances, certificates and approvals from local, state and federal agencies.

Implemented standard manufacturing system procedures and process practices.

Optimized the supply chain infrastructure to reduce operating costs.

Monitored the performance of external vendor supply chains while handling internal logistics.

Balanced demand and supply while aligning volume and mix to achieve production objectives.

Operations Supervisor & Business Development 03/2000 to 06/2007

Int'l Trading Co ( Tawakol Group) - Cairo, Egypt

Asst,Sales & Marketing Director of Procurement &Tenders 05/1997 to 01/2000

Nile Medical Equipment - Cairo, Egypt

Asst, Commercial& Marketing Manager & Visual Merchandiser 03/1996 to 04/1997

Delta Textile Egypt - Cairo, Egypt

EDUCATION

Doctorate of Business Administration : International Commerce & Business Administration, 2019

Helwan University - Cairo

Research (The effect of risk on supply chain performance and business stability)

GPA : 3.5

Master of Science : Logistics of Foreign Trade, 2013

Arab Academy For Science Technology And Maritime T - Cairo

Research (The factors affect expansion of foreign investment in other countries) Example of developed country Switzerland in developing country Egypt,

GPA: 3.8

Bachelor of Business Administration : Business Administration, 1995

Ain Shams University - Cairo

Final projects: Management of factories

CERTIFICATIONS

Certificate of Negotiation & Contracting (FTTC)

Certified For Internal Audit (Target Group for Performance Improvement) Certified ISO 14001-2004

Certified OHSAS 18001 -2007

Certified ISO 9001-2008

Certified advanced Excel User

Certified IPSCMI (CICCM)

Certified Supply Chain & Logistic Professor

Digital marketing ( retail experience)

ACCOMPLISHMENTS

Project Management - Worked directly with Contractors, Government authorities and international authorities to Open new Airport operation as following :

- Assuit Airport Duty Free Shops

- Borj Al Arab Airport Duty Free Shops

- Cairo T2 Airport Duty Free Shops

Supervision - Supervised team of startup business in many projects

Creative Problem Solving: - Resolved product issue through consumer testing, by changing the layout and the products collection and assortment at Stores.

Project Development - Collaborated with team of Food & Beverage in the development and expanding of Supreme Restaurant Chain

Project Development - Collaborated with team of Procurement,Logistics,sales and Technical in the development of Offshore, as well Oil & gas new Equipment launching in the Egyptian Market

Support the Team of Manufacturing in Petroleum & Chemical products to have the ISO Certificate as a trainer and direct support.

Created the SOPs of the Dufry company Egypt & Africa

Assist in annual budget and preparing of the prices, supplier contracts,reducing of demurrage working capital & destruction ( write offs)

Sales - Increased sales by 35% over a two year period.

Managing the transformation of Warehouse system from old traditional to the new Automated using ERP .

- Business development of Restaurant & Café Chain (F&B /catering)

From (1 /2010 Till 6 / 2010) at Café Supreme

- Visual Merchandiser at Woman Secret

2006 city star

- Supply Chain demand in Offshore Field (Oil/Gas)

From (2 / 2009 Till 8 / 2009) at Rashid Co.,

- Operation manager & ISO trainer and internal auditor at Insutech Factory (Chemical productions & Insulation Technology

From (8 / 2009 Till 1 / 2010) at International Company for Insulation Technology

- Commercial Merchandiser in At&T in USA

2015 Virginia,USA

.

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