Sales Representative Account Executive

SANDY ZHEN

*** ***** ******* ***, *******, ON M*H3X2 *********@*****.*** 647-***-****

OBJECTIVE

SUMMARY

To pursue a full cycle sales position in an environment that enables contributions in customer success and retention.

EDUCATION WILFRID LAURIER UNIVERSITY 2010-2015

BACHELOR OF ARTS - PSYCHOLOGY, BUSINESS MANAGEMENT OPTION

Major Research Areas – Consumer behavior, advertising & buying decisions

Related Course Work – Business case studies, SWOT analyses, research literature SKILLS Bilingual – English (reading, written, verbal proficiency) Cantonese (verbal proficiency)

Follow Up – Pre-sale and post-sale callback tactics to drive further sales

Lead Generation – Efficient prospecting of potential customers through various sources

Clientele Building – Ability to maintain current clients and generate referrals

Creativity – Turning issues into sales opportunities

Analytical – Utilization of industry trends, clientele characteristics, competitor insights to reach future business decisions

EXPERIENCE JOBILLICO.COM APRIL 2019 – PRESENT

ENTERPRISE ACCOUNT EXECUTIVE TORONTO, ON

Jobillico is a recruitment network that is partnered with Google Jobs and the Canadian JobBank to create a match between companies and job seekers. The website is home to 10,000 hiring companies and 3 million active job seekers in the database. Recruiting businesses are ensured success with an applicant tracking system, unlimited job postings, year-round visibility, access to resumes and a detailed corporate profile.

Product – 12-month subscription with the Jobillico Premium Corporate Profile

(ranging from $900 - $3,000/ Year)

Demo Presentations

Present platform to HR professionals through PowerPoint via phone & in-person

Average of 30 booked demos / week

Self-initiated 30% of weekly demos by cold calling

Extensive proposal writing & follow up

Upsell packages

Levels of Clientele

Small Medium Businesses: Selling to sole proprietors and start-ups (ranging 10-50 employees)

Coaching owners and HR professionals how to customize profile to attract more candidates and maintain a proactive applicant pipeline Experience with media advertising, contracting, retail and transportation industry

Enterprise Sector: Selling to large franchises with 10+ locations nationally Engage with C-level executives and multiple decision makers Experience with fortune 100 companies in education, contracting and food industry

Merits

Monthly Attainment 100-160% above target

10-15 New clients per month, $20,000-$32,000 in revenue, Close Ratio 70%

Year End Attainment: 135% above target, $243,000 totaled in revenue

Consistent sales ranking of top 3 among 7 account executives PAGE 2

BUSINESS DEVELOPMENT SPECIALIST JANUARY 2019 – MARCH 2019

Prospecting – Outbound phone calls to qualify leads Educate HR professionals on the recruitment network Book appointments for the Account Executive team

Merits

Monthly Attainment: 60-70 appointments booked

10-15 deals, $30,000-$35000 average revenue

Attainment for Duration: 155% above target

Remained competitive at top 3 best forming BDRs – promoted to AE HOMESTARS INC. JANUARY 2018 – DECEMBER 2018

NEW BUSINESS DEVELOPER TORONTO, ON

HomeStars is a network for homeowners to post reviews for contractors, separating the best businesses from the worst. A premium listing can be purchased by companies to showcase photos of their work, client reviews, and full description of services. Homeowner service requests are routed to contractors as job leads, as a result of maintaining a good reputation with past reviews.

Products

Brand Builder Program – 12-month membership with a premium listing to advertise on Homestars.com, build an online presence and generate job leads

(ranging from $300-600/month)

Lead Driver Program – non-committal pay-per-lead

(ranging $8.00 - $25.00 per lead)

Sales Cycle

Prospecting

Average of 100 outbound calls per day to filter potential clients

Creative initiatives in lead generation – collecting contact info from store fronts, trucks, cold calling yellow pages business book, attending home show conferences Negotiations & Closing

Educate the importance of using reputation to close more jobs through reviews

Upsell advertising packages with add-ons (categories & service areas)

Created the proposal template for the sales team

Lowest discounting to sales ratio – saving over $10,000 year end company budget

Levels of Clientele

Small Medium Businesses – Telephone demonstration of platform

Instrumental in the growth of small businesses who have expanded nationally

Large Enterprises – In-person presentations & invitation to boardroom meetings

Closed 3 enterprises with 5+ locations – totaling $10,000-$16,000 per sale

Recognized for highly detailed and strategic proposal writing

Merits

Monthly Attainment 100-150% above target

6-12 New clients per month, $20,000-$30,000 in revenue

Year End Attainment: Totaling $322,080 in sales - 122% above target Top 10 Best Sales Rep among 41 Representatives

New Rep Graduation Program – winner of top 5 best representatives

Churn Ratio under 10% - Efficiency in choosing and nurturing long term clients

Retention Ratio of 65% – Saving clients with termination requests under 30days

WinBack Ratio of 75% – Bring back customers who cancelled > 1 year PAGE 3

VIRGIN MOBILE (BELL) JUNE 2018 – FEBRUARY 2018

RETAIL SALES CONSULTANT TORONTO, ON

JULY 2015 – JUNE 2018

KITCHENER, ON

Instore Technology Sales – Cellular devices, monthly rate plans & home internet services

New Customers – close ratio 55%; converting competitors’ customers to new sales

Renewals – close ratio 86%; upgrading existing contracts & retaining customers

Upsell & Cross-selling – Attach warranties and accessories to devices

Member Experience Specialist – Maximizing opportunities with existing accounts

Cold Calling – Reached out to past customers within 6 month purchases to sell additional products

In-Store Experience Follow Up – Ensure satisfaction and resolve complaints

Upsell – Pitch current promotions to drive in-store traffic

Invented the Member Referral Program with senior management

Achieved the highest number of referrals through past customers

Merits

Top Performers Awards Recipient – Canada’s Top 2% Exceeding 150% to target in 2015, 2016, 2017

Annual invitation to the Bell Top Performers Conference to represent Ontario

National Recognition - Best Customer Service Score (June 2016, Nov. 2016, Sept. 2017) ROYAL BANK OF CANADA NOVEMBER 2016 – JUNE 2017

CLIENT SERVICE REPRESENTATIVE KITCHENER,ON

Cash management

Sell bank accounts, credit cards & travel insurance

Referrals of clients to advisers & mortgage specialists WOW! MOBILE BOUTIQUE MARCH 2014 – JUNE 2015

SALES REPRESENTATIVE KITCHENER,ON

Sell devices and monthly rate plans for Fido, Koodo, Rogers & Telus

Intercept customers & educate on brands

Post-Sale Calls: checking in with customers regarding purchases & service Encourage past customers to re-visit store for future purchases

Merits

Star Awards Recipient 2014 – Canada’s Top 5% Performers

Canada’s Top 1% in accessory add-on sales

Customer Service Survey Score of 99%

ACTV8 MARKETING MARCH 2012 – SEPTEMBER 2012

SALES REPRESENTATIVE KITCHENER,ON

Encourage customers to apply for the President’s Choice Financial Mastercard

Attach balance protection warranty to credit card sales

Merits

Top 25. Region’s Best Representatives (Tri-City: Kitchener Waterloo Cambridge)

Runner-Up for Gala Awards 2012

CIM LAUNCH! SALES & MARKETING JANUARY 2011 – MARCH 2012 BRAND PRODUCT AMBASSADOR WATERLOO,ON

Promote food & household cleaning supplies with samples

Build in-store product displays

Meeting Weekly Targets: 30 coupons sold per grocery store

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