Vice President / CEO/ Managing Director

JUAN CARLOS VARELA (***) ***–**** • **********@*****.*** • Key Biscayne, FL 33149

www.linkedin.com/in/juan-carlos-varela-684bb0

SALES, MARKETING & MARKET DEVELOPMENT EXECUTIVE – MEDICAL TECHNOLOGY

• Top-performing senior executive with a distinguished track record of building and leading international medical technology operations. Delivered outstanding growth in revenues, EBITDA, and market share.

• Headed several of Medtronic’s and Johnson & Johnson’s fastest growing businesses. Built transformative roadmaps with direct selling networks, aggressive market development, and collaborative client relations.

• Developed senior leaders via coaching, individual career planning, engagement, and diversity programs. STRATEGIC COMPETENCIES: Vision Definition • Strategic Planning • Roadmap Development • P&L Management • Sales • Marketing • Market Development • Channel Management • Operations • Business Transformation • Culture Development • Change Management • Leadership Development • Succession Planning • Program Management

• ERP Software • Trilingual English, Spanish & Portuguese PROFESSIONAL EXPERIENCE & SELECTED ACHIEVEMENTS

MEDTRONIC, INC.

Vice President, Latin America – Restorative Therapies Group: Miami, FL 2016–2020 Promoted by publicly traded global medical technology company to build and execute the corporate vision, go-to- market strategy, and P&L success as region general manager for corporate neurosciences division with 8 business units. Directed full scope of growth strategy, heading sales, marketing, market development, direct and distribution channels, key opinion leader (KOL) client relationship management, and global collaboration. Led pan-regional organization of 380 employees building and localizing programs and driving adoption and penetration by surgeons, clinicians, hospitals, payers, and patients.

• Transformed LATAM into Medtronic’s fastest-growing region (12%+ annually), increasing revenues from

$110M to $175M. Led region change management to align strategy, talent, and accountability around vision.

• Strengthened EBITDA performance by boosting direct (vs. channel) sales from 30% to 50%. Invested savings in growth plans and added staff, including influential surgeon education programs driving incremental sales.

• Orchestrated highly successful pan-regional launch of series of new products. Liaised with Country Managers to build framework accelerating adoption and penetration in all critical markets.

• Championed portfolio of diversity and inclusion initiatives that increased regional female leadership from 25% to 47%. Worked across team to influence and drive cultural change.

• Built a high-performing organization with a strong pipeline of leadership. Hired up leadership team, and leveraged collaborative individual career planning to drive professional growth and engagement. Regional Business Director, Latin America – Neuromodulation: Miami, FL 2014–2016 Directed the next-stage strategy and P&L performance for Medtronic’s full line of therapeutic products across Latin America and Caribbean. Headed organization of 110 distributed across markets responsible for sales, marketing, and channel partners. Managed executive business development with surgeons, clinicians, C-suite leaders, payers, and other stakeholders. Served on corporate strategy and talent task forces.

• Architected region roadmap that rapidly increased top-line sales from $20M to $45M (+125%). Launched new products and education programs, grew direct footprint in key markets, and boosted executional impact.

• Increased direct sales from $10.8M (54% of total) to $28.4M (63%). Created infrastructure reducing reliance on lower-margin third-party network, while sourcing and onboarding higher-performing channel partners.

• Coached, mentored, and developed staff into senior roles across Medtronic. Achieved top-tier survey scores for Engagement (88%), Inclusion (80%), and innovation (82%). JUAN CARLOS VARELA • (786) 473–2860 • **********@*****.*** 2

Lead, Brazil – Neuromodulation: São Paulo, Brazil 2012–2014 Recruited to newly created role tasked with building Medtronic’s first in-country Neuromodulation line division. Hired and led organization of 25 employees, with responsibility for portfolio definition, organization design, market development plans, channel management, client relations.

• Delivered Medtronic’s strategic vision, producing $12M revenues (+$7M) and with 100% of new business originating from direct selling relations. Diversified from channel partner model, mitigating compliance risks.

• Enhanced patient and provider awareness via creation of innovative digital education communities. Initiated programs reaching 85K+ patients in 2013.

• Created workforce culture of engagement (90% KPI) via strategic vision leadership, competency-based hiring, development of accountability and collaboration.

JOHNSON & JOHNSON

Director, J&J Medical Brazil – Orthopedics & Neurosurgery/DePuy: São Paulo, Brazil 2009–2011 Promoted to expatriate role heading Brazil medical device group comprised of 6 surgical specialty business units. Managed Sales and Marketing organization of 35 employees and performance of channel partners.

• Grew business from $35M to $70M in 2 years, consolidating share and elevating from #6 in market to #2 player. Accelerated revenue performance and market position of Spine, Hip, and Neurovascular lines.

• Recognized with 3 Johnson & Johnson Worldwide Growth Awards for outstanding team and individual performance. Leveraged upgrades to product portfolio and 30+ key product launches to elevate brand.

• Rebuilt leadership pipeline. Upgraded organization structure and recruited top-tier talent. Regional Sales & Marketing Manager – J&J Medical Latin America, Electrophysiology: Miami, FL 2006–2009 Championed launch and operation of Latin American Biosense Webster (BW) electrophysiology business, with primary focus on development of Atrial Fibrillation (AF) line as growth driver.

• Evolved business from seller of capital equipment to LATAM market leader (from #4) and market developer of AF procedure. Increased sales from $2M to $10M, fastest growing global BW business 3 years straight.

• Headed first-ever global IDE clinical trial in Latin America, with successful FDA indication. EARLY CAREER

Joined J&J as member of International Recruitment & Development Program. After serving as Logistics Manager in Colombia and Supply Chain Project Manager for Latin America in Miami, rapidly promoted through successive roles in Supply Chain, IT and Sales in Brazil and the United States. EDUCATION & CERTIFICATION

GEORGIA INSTITUTE OF TECHNOLOGY: Atlanta, GA

Master of Science in Industrial Engineering

UNIVERSITY OF WASHINGTON: Seattle, WA

Bachelor of Science in Aeronautical and Astronautical Engineering JOHNSON & JOHNSON: New Brunswick, NJ

Lean Six Sigma Green Belt Certified

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