My job:

head of the web development for a company leader in the field of legal

cannabis and related products.

Born as a local shop, Hempatia grown to have a franchising network of over 20 stores and 3 e-commerce websites with a 8k items catalogue each. I was first employed as a Customer Care specialist, then copywriter and content manager, and finally I got the full control of the websites. My highlights:

- I got the idea to offer the dropshipping option to the company’s resellers, building personally a system to export automatically a daily updated file for them to import. This granted a huge boost in the B2B sellings, mostly because of the easiness of fruition even for non-tech professionals. Web Content Specialist,

E-commerce manager

Born in Genova, 08/09/1978

Diploma di Maturità Scientifica

SKILLS

- CMS, Wordpress, Prestashop, TeamSite

- Adobe Photoshop

- HTML 5, CSS 3

- E-mail marketing, DEM

- Copywriting

- SEO

SOFT SKILLS

- Lateral thinking

- P Problem solving

- Teamwork

- Flexibility

- Adaptability

- Critical thinking

- Results orientation

linkedin.com/in/giadagiada/ 2006 - 2018

HEMPATIA CANNABIS PRODUCTS

E-COMMERCE MANAGER

- Creating, managing, optimizing Wordpress websites

- SEO and SEM activities

- Social Network management and DEM

- Advisor for start ups and companies in the legal cannabis business

- SEO copywriting

2019

FOUNDING PARTNER FOR THE SERVICE AGENCY HEMPNET.IT FREELANCE

For the client Eni Gas e Luce (enigaseluce.com)

- Checking the material: copy, images and legal notes

- Managing promotions and contents on the website

- Managing DEM

- Managing Customer Relationship Management (CRM) software SAS data

- Newsletter

2019 - 2020

AGENCY ASSIST DIGITAL

WEB CONTENT SPECIALIST

EXPERIENCES

I’ve been working in the e-commerce field for over 10 years. I started my training in 2006 working for one of the first Italian online sellers, a company that growed into having a network of stores all over the country and three e-commerce websites. Recently I went on with my personal projects as a freelancer and I got to be Web Content Specialist for Eni. INTRODUCTION

GIADA MASSONE

Indirizzo : Piazzale Brescia, 16 - Milano

Telefono: +39-331-**-*****

Email: adeu0p@r.postjobfree.com

linkedin.com/in/giadagiada

In compliance with the GDPR and the Italian Legislative Decree no. 196 dated 30/06/2003, I hereby authorize you to use and process my personal details contained in this document.

- English language general course level C 1.1 [British Council, 2018]

- HTML, CSS and Javascript for Web Developers [Coursera, 2019]

- SEMrush SEO Toolkit Exam [SEMrush Academy, 2019]

- Technical SEO Exam [SEMrush Academy, 2019]

- Google Analytics Certification [Google, 2019]

CERTIFICATIONS

ENGLISH: B2 / C1

CMS: Wordpress, ReadyPro, Prestashop, Joomla, TeamSite Social Network management tools: Hootsuite, Crowdfire Adobe software: Photoshop, InDesign, Illustrator

Development/web design: HTML5, CSS3

E-mail marketing tools: MailChimp

Office knowledge knowledge: full knowledge

Others: Google Suite

LANGUAGES AND TECHNICAL KNOWLEDGE

Liceo Scientifico Luigi Lanfranconi

DIPLOMA DI LICEO SCIENTIFICO AD INDIRIZZO TRADIZIONALE 1997

EDUCATION

- Started a stardardised procedure in order to manage websites and social profiles for the franchise network stores, obtaining a multitude of new channels to broadcast the company’s contents, and a geotergeted audience.

- Created separated minor websites for some key products, with no obvious connection with the company’s brand, to be free to promote them with a totally different approach/ tone of voice.

-Managed the full creation of a parallel website specialized in greenhouse and growshop’s supplies, driving to a 60% boost in the total revenue in the following year

- Upgraded the whole DEM concept, started using a performing tool and an actual communication plan, implementing a new comunication style. This leaded to +200% subscriptions during the first year

-Planned communication campaigns with the cooperation and sponsorship of international partners

- Got a better customer care by creating useful FAQs, forms and bots. This made possibile to be on several more channels (whatsapp, telegram) without needing more employees

Web Content Specialist,

E-commerce manager

Born in Genova, 08/09/1978

Diploma di Maturità Scientifica

SKILLS

- CMS, Wordpress, Prestashop, TeamSite

- Adobe Photoshop

- HTML 5, CSS 3

- E-mail marketing, DEM

- Copywriting

- SEO

SOFT SKILLS

- Lateral thinking

- P Problem solving

- Teamwork

- Flexibility

- Adaptability

- Critical thinking

- Results orientation

Contact this candidate