M.SREENIVAS

E Mail: adetp2@r.postjobfree.com

Contact: +91-991*******

Executive Summary

My interest and expertise cover all areas of Crop breeding, Agronomy, Contract Farming, Procurement, Quality assurance, Processing & Sales. I have working expertise on variety of crops viz., Vegetable crops, Fibre crops, Oil seeds & Fruits. With experiences gained in the leadership roles, I can carry the responsibilities, plan and execute strategic activities to advance missions in all areas related to the quality & target quantities. I got trainings for ISO 22000, HACCP, Global GAP, Crisis Management, AFOLU Carbon Project Development and Field Measurement Training Course by WINROCK. Also completed “The executive education program on Transformational Leadership: Tapping in to your personal DNA” conducted by ISB, Hyderabad. I am willing to relocate.

# Efficient in communication, interpersonal & team building skills with the ability to grasp new concepts & utilise the same in a productive manner.

# Worked with big groups like Limagrain (French Seed Group with many companies around the world),Zuari seeds one of the biggest fertilizer companies in India, Harrisons Malayalam (Big plantation company in India and Fieldfresh foods a Bharti Airtel group in India. Currently working with Dalmia Bharat Group as Head Agri business

Areas of Expertise

Operations:

# Project Planning: Development of work plans, timelines, milestones and Budgets.

# Conceptualizing and planning programs with Developmental Partners.

# Liaising with project partners and monitoring the progress of projects

# Supply chain management

# Analysis of financial information

Agronomy

# Preparing annual operating plans & budgets

# Organic farming & Precision farming of Horticulture crops

# On farm demonstrations

# Farmer trainings

# Expertise in water conservation, Soil chemistry, IPM, Mechanization of Agronomy operations and providing practical solutions to farmers

# Nursery set up & management

# Developing production practices, integrating pest and disease management to ensure global gap.

# Developing intercrop options wherever required.

# Ensuring Global GAP & quality certification in the captive farms & contract farmers farms

# Preparing Standard Operating Procedure & Periodic review of Production / Q.A. / related SOP.

# Transfer of Agronomy technology to farmer fields

Breeding

# Expertise in designing trials, conducting trials & analysing data

# Hybrid Vegetable breeding (Solanaceous, Cucurbitaceous crops and Okra)

# Conducting Product placement trials, Multi location trials, Field days

# Quality assurance for breeder seed, foundation seed and hybrid seed

# Agriculture experimental designs and Statistical analysis

Contract Farming

# Preparing annual operating plans for contract farming. Developing production practices for vegetables & fruits integrating pest and disease management to ensure global gap.

# Managing overall procurement activities, implementing effective techniques to bring efficiency in operations, improve quality standards & achieve maximum cost savings.

# Preparing Standard Operating Procedure & Periodic review of Production / Q.A. / related SOP.

# Managing farmers to adhere to the contracts

# Market intelligence

# Keeping a tab on competitors activities to manage entry barriers

Product Development

# Managing overall operations for improvement of the products with thrust on reducing product cost and based on market trends / new product requirements.

# Co-coordinating product development/ customisation functions including requirement analysis, finalizing specifications, designing, prototype development and testing activities.

# Anticipating the main changes of the markets, to propose and sets up additional ranges, ensuring a rigorous management of the range of products in particular during the launch of new varieties and ranges of products / brands / markets

# Managing product lifecycle and assortment as per market demands.

# Scaling up of the new product from the Laboratory level trials to full operational trials.

Quality Assurance

# Monitoring adherence to quality systems and comply with HACCP, GMP & ISO 22000 (Food Safety Management) and maintaining requisite documents.

# Implementing quality systems (SOPs)/ procedures in the organization to reduce rejections and ensure zero defect products assuring global gap in contract farms

# Assuring & implementing global gap in contract farms

# Fair trade practices

# Assuring Genetic purity of the material

# HSSE

# Crisis management

Organizational Experience

Since Jan 2016 to June 2020: Worked as GM Agri Business with Dalmia Bharat Group.

Crops Handled: Lemon, Mango, Guava, Water Apple, Banana & Aonla and cover crops.

RESPONSIBILITIES

Spearhead the Group’s foray in to Organic Agriculture Business as a P&L responsibility – plan roadmap, incubation, operations and Business development and CRM

Prepare Strategy to have an optimum Product portfolio for sustained operations, quicker footprint at the market place & higher ROI

Cultivation of Horticulture crops like Lemon, Mango, Guava, Aonla, Banana & Water apple.

Manage the Field supervisors

Seed & Plantation management

Product Mix, New Product Development / Process Improvement and Quality Control

Contract farming and procurement

Harvest Management – sowing, growing, extracting, packing & despatch

Marketing & sales – marketing for product visibility and identify / create network of Sales channels / disposal sources

Financial matters – Resource management including Finance & Accounts

Human Resource, Admin, Corporate Affairs / Liaison / Coordination, External environment and CSR

Attainments:

Successfully completed planting of 300 acres of Lemon, Guava (High density), Aonla, Mango (High density as well as normal), Water Apple & Banana.

All these crops are grown in Sustainable farming methods.

Out of these Guava, Lemon & Aonla are in different yielding stages.

Developed different organic formulations for nutrition & pest control.

2014 to 2015 as Agriculture consultant

# Preparing project reports (Cereal crops, Oil seeds, Vegetables, Flowers & Fruit crops)

# Consultancy on Agronomy operations, Extension agronomy, Procurement, Quality assurance and Vegetable breeding

# Contract farming

# Protective cultivation

# Designing experimental trials & Analysis of data

# Food safety management, HACCP, GMP, SOP preparation

# Carbon assessment

# Global GAP

# Product development

# GPS Survey

October 2007 to 2014 with D1 Oils Fuel Crops, New Delhi as Head Agronomy. Crops Handled: Castor, Mahua, Pongamia, Neem and Jatropha

Areas: Rajasthan, Madhya Pradesh, Jharkhand, Tamilnadu, Maharashtra, Uttarakhand & North East RESPONSIBILITIES

# Preparing annual operating plans, budgets, expenses, revenues and gross margins

# Overseeing overall procurement activities, implementing effective techniques to bring efficiency in operations, improve quality standards & achieve maximum cost savings.

# Training & ensuring Global GAP in the captive farms & contract farmers farms

# On farm demonstrations

# Interacting with Government agencies & agriculture universities, NGOs,

# Implementing Standard Operating Procedure & Periodic review of Production / Q.A. / related SOP.

# MIS reporting and free flow of information to stakeholders

# Inventory management & commodities movement

# Managing storage spaces (Leasing storage spaces on long term basis & short term basis)

# Adherence to statutory requirements (VAT registration, Sales tax registration, Annual return submission, Mandi licenses, Pollution control etc.,)

# Market intelligence, daily monitoring of mandi prices

# Tracking & Forecasting consumption based on sales

# Weekly MIS reporting, Monthly reporting & quarter wise progress analysis

# Networking and liaison

# Negotiating with farmers, SHGs, traders, contractors, participating in government agency auctions for procurement

# Managing procurement contracts

# Addressing grievances of farmers, agents, suppliers

# Seasonal cultivation of oil seeds, pulses, fruits and vegetables (production seasons, area of production etc.)

# GPS mapping of farms

# Developing production practices for sustainable agriculture integrating pest and disease management to ensure global gap.

# Expertise in water conservation, Soil chemistry, IPM, Mechanization of Agronomy operations and providing practical solutions to farmers

# Suggesting intercropping options to farmers

# Ensuring a pan India cost effective plantation program to leverage government and private farming models and JV initiatives along with a focused remedial action plan.

# Managing contract farming & supply chain management with regional plantation teams by interacting with the regional teams on regular basis.

# Managing agreed technical & finance efficiencies which are aligned with all stakeholders and conducting quarterly LE reviews.

# Identifying the technical training & development needs of the staff and arranging for necessary training in developing organization for Agronomy.

# Preparing annual operating plan, incorporating GAP in POPs and training the plantation teams for following GAP in all the plantations.

# Implementing QMS,

# Responsible for planning logistic for grain & tracking SOSP activities in the plantations.

# Sale of oils & seed cakes

# Planning & imparting Agronomy trainings to staff

Attainments

# Procured 20000MT inedible oil seeds like Castor, Neem, Mahua, Pongamia & Jatropha From Rajasthan, Madhya Pradesh, Chattisgarh, Jharkhand, Maharashtra & Uttarakhand

# Pivotal in preparing Biological calendars, Cost of Cultivation, Intercrop patterns.

# Successfully processed & sold 9000MT of oil & 11000MT seed cake

# Cost effective management of silos in these regions

# Efficient management of statutory compliances

# Efficiently prepared and followed time & event schedules for various geographies, which help in getting the right information on, the activities proposed & carried.

# Executed SOSP (Sustainable Oil Supply Program) for 75,000ha plantations in Central India & Rajasthan

# Completed GPS survey for 75,000ha & prepared GIS maps for 60,000ha in Central India & 15000ha in Rajasthan

# Successfully developed Sustainable Crop cultivation models e.g. Crop Interest Groups, Crop estate models

# Identified training needs of staff & arranged for necessary trainings

2006– 2007 with Bharti Enterprises Co. Gurgaon as Chief Agronomist- Fieldfresh Foods Pvt Ltd (Bharti group)

Crops Handled: String less beans, Sweet peas, Sugar snaps, Hot Peppers, Baby corn, Sweet corn Zucchini, Broccoli, Green house tomato, Capsicums and Parthenocarpic cucumbers under protective cultivation & Open field cultivation.

Areas: Punjab, Himachal Pradesh, Uttarakhand and Haryana RESPONSIBILITIES

# Preparing annual operating plans, budgets, revenues, gross margins for contract farming & for model farm.

# Developing package of practices for the crops grown in FF farms as well as contract /partner farms all over India that include crop operating plans, crop cultivation from sowing to harvesting.

# Preparing of Package of Practices, complete Agronomy supervision of Colored capsicums, Cherry tomato & Dutch cucumber production in green houses.

# Working with contract farmers/ partners in developing new approaches to guarantee adherence to overseas legislation (Globalgap requirements) for export production

# Maintaining MRLs & PHIs as per the legislations of the importing countries.

# Forecasting input requirements and addition of modified cultivation systems for different crops in different regions.

# Handling site inspections for probable crop cultivation.

# Expertise in water conservation, Soil chemistry, IPM, Mechanization of Agronomy operations and providing practical solutions to farmers

# MIS reporting

# Monitoring adherence to quality systems and comply with HACCP, & ISO 22000 (Food Safety Management) and maintaining requisite documents

# Implementing quality management systems (SOPs)/ procedures in the organization to reduce rejections and ensure zero defect products assuring global gap in contract farms

# Project preparation for Banana & Pineapple.

Attainments

# Helped in processing & exporting 2000MT Baby corn, 1000MT each Fine beans, Sugar snaps & Snow Peas without any rejections by customers

# Successfully developed carrot varieties, cauliflower varieties, fine bean varieties & hot pepper varieties and identified for production purpose.

# Efficiently produced Tomato & Colored capsicums in green house

# Efficiently undertaken feasibility studies conducted for Pineapple cultivation in North east, Karnataka & West Bengal for contract farming.

# Pivotal in facilitating the input supply with pesticide companies without any additional cost.

# Efficient usage of water resources for commercial cultivation of vegetable crops

# Implementing the IPM techniques for safe production of vegetables as per Global GAP requirements.

# Produced Bitter gourd, Cauliflower, Broccoli, Zucchini, Cherry tomato & coloured capsicums (Under protective cultivation) for local market

2003–2006 with Nickerson-Zwaan Seeds Private Limited, Bangalore as Product Development & Marketing Manager (Limagrain group)

Crops handled: Tomato, Hot peppers, Okra, Melons, Cabbage, Cauliflower, Carrot & Cucumbers Areas: Andhra Pradesh, Maharashtra, Karnataka & Tamilnadu

RESPONSIBILITIES

# Responsible for driving the vegetable product development strategy by implementing appropriate technology and monitoring results.

# Key crop account management: Tomato, cabbage, cauliflower, cucumber, hot peppers, okra, eggplant & melons

# Co-ordinating in the actions or projects related to the species with all the international companies invoiced as; Nickerson-Zwaan Holland, Vilmorin, Mikado, Clause, Henderson, Chiatai, and Advance Seeds, etc.

# Developing close contacts with the people involved in local development for all the target markets.

# Analyzing the market data available together with the sales and development teams for introducing new products.

# Proposing and developing additional ranges, preparing crop budgets and projects for new products like; Parthenocarpic cucumbers, Gherkins, etc. based on changes of the markets.

# Ensuring rigorous management of the range of products in particular during the launch of new varieties and ranges of products / brands / markets.

# Managing product lifecycle and assortment for assigned crops.

# Seed processing, Seed coating, colouring & packing

Attainments

# Successfully invoiced 20MT of carrot hybrid seeds, 5MT of Tomato hybrid seed, 500MT okra hybrid seed, 1MT cauliflower hybrid seed, 2MT of hot pepper hybrid seed and 10MT of cucumber seed

# Successfully identified the following hybrids for commercialization after rigorous trails. Presently Nickerson-Zwaan Seeds (P) Ltd, India is marketing these products.

# Cabbage – NIZ 1-18 (Green Coronet Slot), Ambassador (Early), NIZ 1-44 Cauliflower hybrids – Disa, M-45 (Tropical Types)

# Cucumber hybrids – Safedi, Sprint & Runner

# Hot peppers – Sona & Andhra Hot (Dry Chilli Slot) & Diamond (green chilli slot)

# Muskmelon – MM 54 & MM 55

# Carrot hybrid – Nansen (ENT Slot)

# Tomato: NIZ 7-238 and NIZ 7-239 (Multiple Disease Resistance). Parthenocarpic cucumbers: NIZ 12-20

# Pivotal in developing Bangalore R&D farm for tomato virus screening, cabbage and cauliflower GOT for the group companies.

# Successfully introduced & marketed carrot hybrids, Cauliflower hybrids, Cabbage hybrids & cucumber hybrids.

2001- 2002 with Green Seeds (P) Ltd., Ho Chi Minh City & Hyderabad as Business Development Manager (Exposure in Vegetable seeds, Flower seeds & Berries)

Responsibilities

# Hybrid seed Business development in India

# Technical advisory for seed production

# New product introduction Agronomy of crops

# Breeding hybrid Solanaceous vegetable crops.

1992- 2001 with Zuari Seeds (P) Ltd., Hyderabad as Plant Breeder (Vegetables) Exposure to Vegetables, Corn, Oil seeds

Responsibilities

# Planning vegetable hybrid seed research program Collection of vegetable germplasm

# Breeding hybrid Solanaceous vegetable crops.

# Designing and conducting experiments for evaluation & agronomic aspects Analysis of data

# Quality assurance for breeder seed, foundation seed and hybrid seed Inputs for grow-out test

# coordinating with ICAR and AVRDC for evaluation trials. Training farmers for hybrid vegetable seed production

# Screening germplasm and Disease resistance breeding in Okra (YMV), Tomato (Bacterial Wilt)

Attainments:

# Prepared & executed vegetable breeding program

# Collected Germplasm for Solanaceous crops, Okra and Cucurbits commercialised hybrids in Tomato, Hot Peppers, Eggplant & Okra Collected & evaluated Safflower germplasm

# Trained farmers in Ranebennur area for producing hybrid seeds of Okra, Tomato, Eggplant and Hot Peppers.

# Tomato, Eggplant & Okra hybrids bred by me were in top 3 hybrids for yield in the trials conducted by Vegetable Improvement Project, Indian Council Of Agriculture

# Bred Yellow vein Mosaic resistant hybrid in Okra hybrid Najuk

Commercialised Hybrids in India

# Hot peppers: ZCH-601 (DRY) and ZCH –606 (Dual Purpose Hybrid)

# Okra: ZOH-808 and JOH-5 (ZUARI SEEDS) Najuk (Harrisons Malayalam Ltd.)

# Eggplant: HVL-101 (MG Type, Harrisons Malayalam) JBH-101 (Purple Oval, Zuari

Seeds) ZBH-901, 902 and 903 in Zuari seeds

# Tomato: JTH-2 (Determinate hybrid with 80-100g fruit size and Squarish Oval type

hybrid suitable for long transportation.)

# 1987- 1991 with Nath Agro Research Foundation, Aurangabad as Senior Vegetable

Research Officer

IT Exposure:

Proficient in MS-office, Coral and Statistical Analysis.

Trainings

# Eurepgap training in 2006 by SGS

# ISO 22000 (Food safety Management Training) by SGS, Certified Auditor for FSMS. (2007)

# Participated in the executive education programme On Transformational Leadership: Tapping in to your personal DNA conducted by ISB, Hyderabad. (2008)

# Crisis management training HSSE (2008) by BP

# Carbon credit estimation training by WINROCK in Malawi (2009)

# Safe motor driving training HSSE (2009)

# GPS mapping

Academia

# Post Graduation in Genetics & Plant Breeding, Agriculture Statistics and Crop Physiology from Gujarat Agriculture University, Anand in 1985.

Thesis

Submitted Thesis on Heterosis and Combining Ability Studies in Chillies at Gujarat Agricultural University. Anand, Gujarat.

Special Study on “Problem on Male Sterile in Chillies”

# B. Sc. from Nagarjuna University, Andhra Pradesh in 1982. Secured first division.

Memberships

Life Member of following:

# Indian society of Vegetable Science

# The Crop Improvement Society of India

Personal Details

Address: Flat 2B, 2-2-155/14/A/G, Sri Sai Enclave, Ramakrishna Nagar, Amberpet, Hyderabad, 500013

Mobile #: +919********* and +919*********

References:

Dr.Kai Uwe Bruggen: Head Technical, Bayer Crop Science, Mumbai E mail: adetp2@r.postjobfree.com

Mr. Samiran Das: Operations Director, Reddy Labs, Hyderabad E mail: adetp2@r.postjobfree.com Mobile #: +919*********

Mr. K Krishna Kumar, Manufacturing Head, Dalmia Cements, Dalmiapuram

E mail: adetp2@r.postjobfree.com Mobile# 994*******

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