SHARAD NARENDRA SHARMA
E.Mail: firstname.lastname@example.org Mobile no.876-***-****
Senior Level Assignments in Sales & Marketing,Retail Channel Management,Institutional sales, Business Development, with a growth oriented pioneer organisations of Indian market. PROFESSIONAL ABRIDGEMENT
Performance focused professional with around 20 years of experience in the areas of Sales & Marketing, Sales & Retail Business Development, Institutional Retail sales, Channel Management & Strategy in the institutions& fast moving consumer goods Industry. A keen planner and strategist, skillful in devise plans and strategies aimed at ensuring continuous growth on existing customer base, as well as expanding the customer base for the organisation through effective selling. An enterprising leader with expertise in identifying and networking with prospective opportunities in S&D
& ability to manage large team size to achieve sales & revenue targets. Successfully managed business operations & fairly large teams to achieve stretched revenue targets. Proficient in turning around Regions / Business units and enhancing profitability and business, devising effective Trade marketing & sales development strategies and developing channel partners. An impressive communicator with honed interpersonal skill, team building, negotiation, presentation, convincing and analytical skills. Ability to think out of the box, and contribute ideas towards achieving business excellence.
Strategic Planning Business Unit Operations P & L Accountability Distribution Sales Development Retail Channel Management Marketing Market Coverage Performance Evaluation
Key Account Management Team Management Relationship Management SKILL SET
ª Formulating annual business plans / strategies for revenue generation; implementing business development plans for achievement of revenue and profitability targets.
ª Developing new markets & channel to expand product reach in the market. Planning strategies for achieving desired sales targets & market share.
ª Driving sales & marketing initiatives as per market to achieve desired targets with overall responsibility of ROI and explore marketing avenues to build consumer preference & drive volumes. ª Analyzing market trends, tracking competitors’ activities and providing valuable inputs internally for business and strategic plans.
ª Developing channel partners for achieving business volumes consistently and profitably; defining & implementing key performance indicators to measure distributors & sales force performance periodically. ª Recognizing and establishing financially strong and reliable channel partners for deeper market penetration; providing training to channel partners for ensuring quality performance. ª Arranging and organizing prospect contact programs like seminars and product demos; initiating and coordinating marketing campaigns in various business and industry segments. ª Coordinating with the brand teams & implementing trade marketing activities to drive a targeted brand / pack mix and share gain agenda in the markets of the overall unit. CAREER CONTOUR
Since April.2019to To Nov. 2019,Spiritual Essentials Pvt. Ltd, Mumbai Senior Manager – Sales
ª Managing spiritual gifting range of products.
ª Developing Marketing plan to cater to retail, B2B, B2C &corporate requirements. ª Constant visit to corporates to generate and cater to spiritual gifting requirements ª Participation in Exhibitions & corporate events . March.2018To March 2019,Chitshakti Trust,Thane
Head- Sales & Marketing
ª Managing ChitshaktiTrust,spiritual gifting range of products. ª Developing Marketing plan to cater to retail, B2B, B2C & corporate requirements. ª Managing Sales & Marketing related activities.,Managing vendors & Manufacturers,etc for development of entire range of products.
Since August 2017’To March2018, RTU Natural agro Products (Amlaveda Range),Thane Marketing Manager
ª Taking care of New product development Viz. Branding, designing,Packing etc. ª Participating in Exhibitions on National & local level for the brand Amlaveda. ª Creating avenues, platforms for marketspace & marketplace presence for product range,setting pricing, promotions, place & handling channels.
ª Managing agencies for product related matters Viz. launch at Maharashtra & Rest of India. Dec.2016’To Mar.2017, Manikchand (Oxyrich ),Mumbai Area Sales Manager
ª Distributor appointment& handling for Oxyrich brand packaged drinking water range. ª Designing route planning for Thane & Navi Mumbai market. ª Assigning roles, monitoring & constant motivation to sales executives & sales representatives. ª Day to day monitoring of target vs. achievement for the entire zone. Since Nov.2013’To Nov.2016, R.S.P.L/Ghari detergent (Hygiene care ),Thane/Western Maharashtra Assistant Manager (Sales & Marketing)
ª Sales & marketing of FMCG &Hygiene care products. ª Assigning roles, monitoring & constant motivation to Territory sales officers across western & central Maharashtra. ª Pre& post launching preparation across defined territory ( Entire western & part of central Maharashtra) ª Team organising, directing, Controlling & data collection. Since Mar.2012 To Oct.2013 Sahara India Pariwar, (Sahara Q shop)Mumbai Assistant Manager
ª Distributor appointment for the Sahara Q Shop Unique products range limited. ª Designing route planning for Central/Harbour Mumbai Market. ª Assigning roles, monitoring & constant motivation to sales executives, sales officers &pilot salesmen. ª Team organising, directing& Controlling for the Sahara Q ShopUnique products range limited. From Sep.2008 To Mar. 2012 Hindalco Industries Ltd.(Aditya Birla Group), Mumbai Assistant Manager
ª Revamping wholesale to market system to improve indirect reach for non-returnable category. ª Designing channel segmentation and suggesting the best fit model basis cost to serve & profit to serve model keeping in mind customer business requirement & Profitability. ª Leveraging & integrating system for efficient reporting and sales tracking, Business lead for Hand held & Distributor management system Project ensuring right fit solution, Pilot & Deployment as per plan. ª Managing Brands namely Freshwrapp&Superwrapp across institutions, retail and wholesale markets. Highlights
ª Actively involved in C form collection from parties. ª Breakthrough orders received from modern format stores. ª Product promotions organized at retail & wholesale market. ª Orders generated from wholesale,retail& modern format stores. ª Added new distributors to boost sales.
ª Key strategies to boost growth by getting annual purchase orders. ª Consumer schemes successfully run at marketplace/modern format stores. Aug’2004 to Sep’2008 Gujarat Co-operative Milk Marketing Federation Ltd. (Amul), Mumbai Officer In charge
ª Managedbrands: Amulya, AmulMastiDahi, Amul Lite,AmulKool, AmulButter, Amul Fresh Cream, Amul chocolates,Amul UHT Milketc. for entire Mumbai Institution & Retail market. ª Looked after sales, advertisement and sales promotion at local level for the assigned brands. ª Played a key role in setting primary and secondary sales targets for all FFRs and distributor for the brands and assures that it should be achieved.
ª Provided assistance to Branch Manager to develop marketing strategies for the coming products. Offered making trade as well as consumer schemes for the products. ª First all India level to start :
o Amul Kool in educational institutions in India.
o Amul Butter 8.1 gms., Amul Fresh Cream, AmulMithaimate in Indian Railways & Indian navy.yogurt
o Amul Yogurt at flight kitchens & all five star hotels of Mumbai. Jan’2002 to Feb’2004 ASPS Pvt. Ltd., Thane
Business Development Executive (Sales& Marketing)
Handling & creating new clientele .
Managing daily manpower requirement at various locations of the company. EDUCATIONAL/Achievements
2001 Master of Business Administration (Marketing Management) NorthMaharashtraUniversity 72% in Marketing Management
2004 Sales Foundation Course (Retail/FMCG) NISSparta Handled Hindustan Lever Ltd.
Training: F1 FMCG sales foundation course from NIS Sparta Won II prize at state level for static model to overcome pollution during graduation. Won I prize for Best stall design at 5thWorld Tea & coffee Expo, Mumbai for RTU Natural agro Products. EDUCATION
ª 2004 F1-FMCG Course from NIS SPARTA (Reliance).
ª 2001 Master of Business Administration(Marketing Management) from North Maharashtra University
(NAAC Accredited Star)
ª 1998 B. Sc. from North Maharashtra University (NAAC Accredited Five Star) SUMMER TRAINING
ª Company Name: Pralshar Bio Products
ª Project Title: Customer satisfaction of Pralshar Bio Products ª Duration: 50 Days
IT SKILL SETS
ª Operating System : MS-DOS, Windows etc.
ª BASIC : MS-Office, etc.
Date of Birth : 18th June 1977
Languages Proficiency : English, Hindi and Marathi. Permanent Address : B-06/103,”Vijay Park”,Ghodbunder Road, Thane (West).
Pin Code - 400 615